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Marketing 101 for Non Marketers

New

2 weeks

Cohort-based Course

Understand How Marketing Actually Works - Without Becoming a Marketer

Marketing 101 for Non Marketers

New

2 weeks

Cohort-based Course

Understand How Marketing Actually Works - Without Becoming a Marketer

Hosted by

Sachin Sadare

25+ years of global industry experience across marketing functions

Sachin Sadare

25+ years of global industry experience across marketing functions

Course overview

Understand marketing well enough to make confident, informed business decisions.

Marketing today is often misunderstood — especially by people who are not marketers but still have to work closely with marketing teams.

This course is designed to simplify marketing by breaking it down into clear, logical frameworks that explain how marketing decisions are actually made.

Instead of focusing on tools, platforms, or tactics, the course focuses on how to think about marketing — from identifying the right customer to building a coherent marketing strategy and understanding where modern marketing is headed with AI and immersive technologies.

You won’t learn how to run ads. You will learn how marketing decisions are made, and how they drive business growth.

This course is designed to give you marketing clarity, not confusion.

Who is this course for

Founders, Business Owners, Business Consultants & Advisors

Trigger - “I don’t want to become a marketer. I want to understand marketing.”

Product, sales, HR, operations and finance professionals

Trigger - "I want to learn marketing language & frameworks to collaborate better"

Career switchers or students looking for a strong foundation

Trigger - "I want to learn marketing fundamentals with a real world context."

Founders, Business Owners, Business Consultants & Advisors

Trigger - “I don’t want to become a marketer. I want to understand marketing.”

Product, sales, HR, operations and finance professionals

Trigger - "I want to learn marketing language & frameworks to collaborate better"

Career switchers or students looking for a strong foundation

Trigger - "I want to learn marketing fundamentals with a real world context."

Prerequisites

No prior marketing knowledge is required
There are no formal prerequisites for this course. A basic understanding of how businesses operate is helpful, but not required.

What you’ll get out of this course

Clearly understand what marketing is - and what it is not

Gain a clear, structured understanding of marketing beyond ads and promotions. Learn how marketing connects to business decisions, customer value, and strategy - so you can separate real marketing thinking from noise, jargon and tactical distractions.

Apply the STPD framework to identify and evaluate target customers

Learn how to use Segmentation, Targeting, Positioning and Differentiation to identify the right customers and assess whether a business is focusing on the segments that truly matter, instead of trying to appeal to everyone.

Understand and apply the 4Ps of marketing in real business contexts

Understand how Product, Price, Place and Promotion work together in real businesses. Learn to evaluate whether these decisions are aligned with strategy, customer needs and positioning - rather than viewing them as isolated marketing activities.

Conduct a basic marketing audit of any business

Develop the ability to review a company’s marketing efforts holistically - identifying gaps between strategy and execution, spotting weak assumptions and understanding why certain marketing initiatives succeed or fail.

Evaluate marketing strategies, campaigns, and agency recommendations

Build the confidence to assess marketing plans, campaigns and agency proposals critically. Learn how to ask the right questions, challenge weak logic and judge marketing effectiveness without relying on tools or technical expertise.

Understand how AI and immersive technologies are shaping the future of marketing

Get a clear, non-technical understanding of how AI, automation and immersive experiences are changing marketing thinking, customer engagement, and decision-making - so you can anticipate change without getting lost in hype.

What’s included

Live sessions

Learn directly from Sachin Sadare in a real-time, interactive format.

Session Recordings - Limited Time

Limited-time access to session recordings to revisit key ideas or catch up if you miss a live session.

Practical frameworks and templates

Simple, reusable frameworks and templates to help you think clearly about marketing decisions across different business contexts.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Curated list of AI tools and use-cases for marketing

A non-technical overview of key AI tools and use-cases, focused on where AI adds real marketing value.

Marketing Strategy Framework

One-page marketing strategy framework that connect customers, STPD and the marketing mix for clearer strategic thinking.

Access to cohort discussions and live Q&A

Engage in live Q&A and peer discussions to learn from real questions and diverse professional perspectives.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

6 live sessions • 7 lessons

Week 1

Jul 17—Jul 19

Day 1: What Marketing Really Is (and Isn’t)

Feb
21
Live Session Link
Sat 2/213:00 PM—5:00 PM (UTC)

1 more item

Day 2: Understanding Customers – The STPD Framework

Feb
22
Live Session Link
Sun 2/223:00 PM—5:00 PM (UTC)

1 more item

Week 2

Jul 20—Jul 26

Day 3: Marketing Mix – The 4 Ps (Part 1)

Feb
28
Live Session Link
Sat 2/283:00 PM—5:00 PM (UTC)

1 more item

Day 4: Marketing Mix – The 4 Ps (Part 2)

Mar
1
Live Session Link
Sun 3/13:00 PM—5:00 PM (UTC)

2 more items

Week 3

Jul 27—Aug 1

Day 5: Marketing Audit & Strategy

Mar
7
Live Session Link
Sat 3/73:00 PM—5:00 PM (UTC)

1 more item

Day 6: Marketing 4.0, 5.0, and 6.0

Mar
8
Live Session Link
Sun 3/83:00 PM—5:00 PM (UTC)

1 more item

Bonus

Bonus Materials

1 item

Testimonials

Mr. Sachin Sadare is highly professional and knowledgeable trainer. He makes things so simple that even a retired Govt servant like me could venture into a marketing and tech world. Thanks Sachin ji. You are doing great work by sharing the wealth of knowledge.

Ashok Dubey

Yoga Instructor

Digitaldojo thank you for the great training sessions you’ve provided. Your expertise and knowledge of the matter has been helping me to understand and apply what I’ve learned. Your enthusiasm and positive attitude have also made the experience enjoyable and engaging. Excellent training has already been put into practice.

Rena Enumerables

Virtual Assistant

Meet your instructor

Sachin Sadare

Marketing Expert & Consultant | 25+ Years of Global Experience

Sachin Sadare brings over 25 years of global industry experience working across marketing, strategy and entrepreneurship. Having taught founders, working professionals as well as MBA candidates, he is known for his ability to simplify complex marketing concepts into clear and practical frameworks. His teaching is shaped by real-world business experience - advising companies, building ventures and seeing firsthand what works and what doesn’t. This course reflects that approach: no unnecessary over-the-top jargons, no tools-first thinking - just a clear understanding of how marketing decisions are actually made in real businesses.

Career highlights

Sachin leverages 25+ years of industry experience & acumen in guiding companies to draft marketing strategies aligned to business outcomes.

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