How to Create a Purpose-Driven Strategy Your Stakeholders and Team Will Love

3 Weeks


Cohort-based Course

Learn how to align your stakeholders and team on a clear, concise, purpose-driven strategy that leads to tangible outcomes.

iPEC Coaching
Capital Group
Morgan Stanley

Course overview

Learn how to define and showcase the strategic value of your team

Do you find that...

Your stakeholders keep expecting you to "do more with less" while changing priorities mid-stream?

Or, that your team isn't set up for the success you all deserve?

Or, maybe you're just ready to do a strategic reset with your team leading into the next quarter?

This course will guide you through the steps to create and execute on your strategy, including defining your team's purpose and articulating their value.

You'll have a clearer understanding of the differences between purpose, mission, vision, guiding principles, strategy, and goals, and how they all tie together. Your stakeholders, team members, and partners will see why your strategic leadership approach distinguishes you as a leader.

You'll also learn how to align the strategy with the day-to-day operations of your team, ensuring that you're all delivering high-value outcomes efficiently, while energizing versus draining them.

This course is for you if...


You're a leader of leaders who has the skills to deliver great solutions, yet feels less equipped (or supported!) to build a cohesive team.


You are an aspiring leader of leaders who wants to be prepared for that promotion, and you know your technical skills aren't enough.


You're tired of: fighting fires; feeling overwhelmed, undervalued, and overworked.

You are ready to level up your strategic plan!

What you’ll get out of this course

Be seen as a strategic thinker who can also deliver
  • Show that you can get out of the weeds
  • Show that you have a well-considered strategy
  • Show that you can deliver to that strategy
  • Show that you can align your stakeholders and team on what matters most
  • Show what support your team needs
  • Show what value your team provides
Build skills to craft your team's Strategic Plan
  • Understand the key elements of a Strategic Plan and how they differ (Purpose, Mission, Vision, Guiding Principles, Strategy, and Goals)
  • Put what's in your head into key elements of a Strategic Plan
  • See some examples to help imagine what yours might look like
Develop ideas for creating your Team Guide
  • Learn to create a Team Guide that will ensure day-to-day work is aligned with the Strategic Plan
  • Receive a tested template with guidelines on how to develop your Team Guide with the flexibility to tailor it to your own needs.
Develop a solid plan for Stakeholder alignment
  • Learn how to define your stakeholders
  • Learn how to do stakeholder mapping
  • Leave with ideas on how to align your stakeholders to your Strategic Plan
A first draft of YOUR team’s Purpose statement
  • Leave with a rough draft of your team’s Purpose statement
  • After the class, you can continue to refine it with your leadership team and stakeholders
  • You can use it to develop the other elements of your Strategic Plan and your Team Guide

A first draft of elements of YOUR Team Guide
  • Leave with a rough draft of some elements of your Team Guide
  • Get ideas on how you can add your own elements to the Team Guide
A tested, practical, actionable process
  • Used by leaders at all levels
  • Used by many of Diane's 1-1 coaching clients in leadership positions to help them gain confidence and clarity in their expanded roles
  • Used in Team Coaching sessions
Support from Diane and your cohorts
  • Leadership doesn't need to be a lonely place
  • Let Diane and your cohorts support you where needed!
Bonus material
  • Class slides as a PDF
  • Templates as a PDF
  • 10% off next Leadership cohort or training
  • 20% off next Mental Fitness cohort and App (Program valued at $995)

This course includes

3 interactive live sessions

Lifetime access to course materials

4 in-depth lessons

Direct access to instructor

5 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Jun 5—Jun 9

    Week dates are set to instructor's time zone


    • Jun


      How to Create a Purpose-Driven Strategy - Session 1 of 3

      Thu, Jun 6, 12:00 AM - 1:00 AM UTC


    • Team Purpose

  • Week 2

    Jun 10—Jun 16

    Week dates are set to instructor's time zone


    • Jun


      How to Create a Purpose-Driven Strategy - Session 2 of 3

      Thu, Jun 13, 12:00 AM - 1:00 AM UTC


    • Team Guide

  • Week 3

    Jun 17—Jun 19

    Week dates are set to instructor's time zone


    • Jun


      How to Create a Purpose-Driven Strategy - Session 3 of 3

      Thu, Jun 20, 12:00 AM - 1:00 AM UTC


    • Stakeholder Alignment

  • Post-Course


    • How to Develop your Mental Fitness to Manage and Reduce Stress

Course schedule

45 minutes per week for 3 weeks
  • Week 1: Team Purpose

    Wednesday June 5th (5:00 - 5:45 pm PT)

    In our first week, we'll focus on defining your Team Purpose and why it's so important to start here.

    We'll dig deeper into the key differences between mission, vision, guiding principles, strategy, and goals to help you clearly define and articulate each.

  • Week 2: Team Guide

    Wednesday June 12th (5:00 - 5:45 pm PT)

    Armed with your first draft of your Team Purpose, we'll focus on developing your Team Guide.

    This exercise helps to align your strategic plan to your execution plan for day-to-day operations.

  • Week 3: Stakeholder Alignment

    Wednesday June 5th (5:00 - 5:45 pm PT)

    Both the Team Purpose and Team Guide will only have meaning if there is Stakeholder Alignment.

    In this final week, we'll cover how best to do that.

    We'll also have more time to address any topics or questions to ensure you get the most from this cohort.

Meet your instructor

Diane Chang

Diane Chang

Executive and Leadership Development Coach, PCC

I bring over 30 years of leadership and coaching experience to you, digested into the most impactful skills and tools.

With my background in technology, project management, people management, and strategic roadmap development, I bring you firsthand corporate experience in dealing with many of the challenges my clients face.

I’ve worked across multiple lines of business including Customer Service, Sales and Marketing, Finance and Accounting, HR/Learning and Development, and Facilities Management at Morgan Stanley, Capital Group, Fisher Investments, and Software AG.

Like the over 300 people I have had the privilege to coach, you can gain from best practice coaching approaches and practical experience, allowing you to accelerate and enjoy your journey to become an even more versatile and agile leader.

If you want to fast track your strategic leadership skills, this cohort is for you.

Free resource

Delegation Worksheet

Mastering delegation empowers your team, cultivates growth, and frees up your time for strategic priorities.

This comprehensive 3-page guide covers:

  • Why delegation is crucial
  • What tasks to delegate
  • Who to delegate to
  • How to effectively assign responsibilities while maintaining accountability.

Enhance your delegation skills, boost productivity, and foster a culture of trust and development within your organization.

Download our Delegation Worksheet now and unleash the full potential of your team!

Download your worksheet

"... a framework that I've found beneficial to both handling current chaos of the organization and keeping focus on my team."

        My focus is always with my team, supporting them and helping them grow. Diane and I worked through a framework that I’ve found beneficial to both handling current chaos of the organization and keeping focus on my team.
Director, Executive Relationships

Director, Executive Relationships

Healthcare solutions
        Diane is pragmatic and offers realistic solutions to work through process and problems. It is wonderful to have her insight on how to bring out the best in the team!
Sr. Manager, Delivery

Sr. Manager, Delivery

Financial industry
        Diane shared some useful frameworks that I can use to become a better manager. Overall it was a great experience that I am sure will positively help me both personally and professionally. Thanks Diane!
Sr. Regional Manager

Sr. Regional Manager

Global startup
         I feel much more confident in my role today, and I’ve received positive feedback from my manager and team in applying these new approaches.
Senior Director

Senior Director