Coaching Mindset for Product Leaders

Cohort-based Course

Connect with your team through coaching techniques to increase trust, drive outcomes and tackle product challenges with confidence.

Previously at...

Simple Practicer
Chan Zuckerberg Initiative
Pearson Higher Ed US
Salesforce
Monster

Course overview

Apply coaching skills to guide teams, unlock potential, and navigate challenges

In this course, you will gain essential coaching skills to build trust, navigate challenges, and drive meaningful team outcomes. Learn how to actively listen to understand underlying motivations, ask powerful questions to uncover root issues, and create an environment where team members feel heard and valued.


Through the integration of emotional intelligence practices, develop the ability to manage your own responses, read team dynamics, and respond to challenging situations with empathy and clarity. Practice delivering constructive feedback that drives growth and fosters accountability to inspire improved team performance.


This course emphasizes real-world application, blending coaching frameworks, reflective exercises, and interactive discussions to reinforce key techniques. Explore strategies to guide teams through ambiguity, align diverse perspectives, and create psychological safety for open and honest communication.


By the end, be equipped to confidently lead with a coaching mindset—leveraging active listening, emotional intelligence, and coaching tools to build resilient teams, cultivate new ways of thinking, and be the leader you aspire to be (and wish you had).

Who is this course for

01

Ambitious Senior PMs, Group PMs, and VP level product managers and leaders at startups and major tech firms with direct reports. 

02

Founders, executives, and managers who are responsible for product success with core expertise or experience outside of product

03

Aspiring Product Leaders looking to understand how to apply coaching techniques when working with stakeholders.

What you’ll get out of this course

Develop and implement an authentic, personalized coaching style that amplifies your product leadership impact and drives team success.

Blend proven coaching frameworks with your unique strengths to create a personalized leadership approach. Apply practical techniques to immediately elevate team interactions and stakeholder relationships for maximum impact.

Master the art of micro-coaching to provide real-time guidance, accelerate decision-making, and enhance product development processes.

Build a micro-coaching playbook for stand-ups, design reviews, and product discussions. Learn to identify and seize everyday coaching moments, providing focused guidance that propels your team forward and improves product outcomes.

Foster a culture of psychological safety, calculated risk-taking, and continuous innovation by blending coaching and leadership strategies.

Foster a culture where team members feel safe to share bold ideas, take risks, and challenge assumptions. Use proven coaching practices to build trust and encourage rapid innovation​.

Navigate complex team dynamics and unlock hidden potential using emotionally intelligent strategies and targeted coaching interventions.

Develop and apply emotional intelligence techniques to forge deeper team connections. Master the arts of empathy, self-awareness, and active listening to enhance team dynamics, resolve conflicts, and create a high-performance environment.

Craft powerful, thought-provoking questions that uncover underlying motivations, challenge assumptions, and accelerate team alignment.

Build a repertoire of strategic, open-ended questions for impactful team interactions. Learn to inspire creative problem-solving, reveal hidden motivations, clarify goals, and drive effective alignment in diverse product scenarios.

Transform challenges into valuable learning opportunities by designing and implementing custom feedback frameworks and coaching strategies.

Design feedback templates and conversation scripts tailored to your team's needs. Build clarity, accountability, and resilience in addressing product challenges, fostering a culture of continuous improvement and adaptability.

This course includes

3 interactive live sessions

Lifetime access to course materials

17 in-depth lessons

Direct access to instructor

6 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Feb 3—Feb 7

    Feb

    4

    Session 1 - Introduction to Coaching in Product Leadership (You)

    Tue 2/44:00 PM—6:00 PM (UTC)

    Coaching Mindset for Product Leadership

    4 items

    Emotional Intelligence

    7 items

    Practice with real product scenarios

    1 item

    Feb

    6

    Session 2 - Transform Your Team Through Powerful Questions

    Thu 2/64:00 PM—6:00 PM (UTC)

    Day One - Reflections

    1 item

    Psychological Safety

    4 items

    Appreciative Inquiry

    1 item

    Powerful Questions

    2 items

    Common product leader coaching scenarios

    1 item

    Practice product leader coaching scenarios

    1 item

    Session 3 - Stronger Leaders and Teams Through Coaching

    1 item

Post-course

    Feb

    11

    Session 3 - Coaching Through Product Challenges

    Tue 2/114:00 PM—5:30 PM (UTC)

What people are saying

        Diana is one of the strongest product managers and leaders I have ever met. If you're a seasoned professional, you'll enjoy being motivated and challenged by Diana. If you're still learning the trade, I can't think of a better person to help you build a solid foundation and develop the techniques necessary for success.
Norm Levesque

Norm Levesque

Senior Director
        Diana is a thoughtful, dedicated, and enthusiastic zealot for technology and consummate manager. She knows how to engage folks like myself to participate in her vision. It was the most fun I had at work, so much so, I forgot I was working. Diana’s spirit is infectious and her advocacy for people unparalleled; she is a rare gem.
Megan Artin

Megan Artin

Co-Founder & CPO
        Diana is an incredible leader: inspiring, curious, and kind, and she encourages her teams to do the same and become the best versions of themselves. This course explores how we can become a product leader like Diana and I'm so excited to apply these learnings to my own career.
Elizabeth (Liz) Belanger

Elizabeth (Liz) Belanger

Senior Product Manager
        Diana is a fantastic teacher who is warm, welcoming and so generous with her knowledge, time and experience. Her approach is not only really useful, but also really enjoyable!
Adam Palin

Adam Palin

Director
        Diana creates space for you to grow as a Product Leader in today's dynamic environment. Diana has put incredible consideration into how busy we all are. Diana brings industry expertise into her material, both her own, and thought leader
Pam Portman

Pam Portman

VP of Product

Meet your instructor

Diana Stepner

Diana Stepner

Diana is a Silicon Valley native who believes in the power of putting people first. For over 20 years, Diana built and led global product teams, discovering launching people is even more rewarding than launching products. This awareness led her to focus on coaching, combining extensive product leadership experience with a human-centered approach to help ambitious product leaders unlock their full potential.


By partnering with Diana, you develop a deeper self-awareness, aligning your actions with your vision, and embracing your authentic leadership style. Diana believes every person holds untapped potential, and she's here to help you discover yours.

Diana's background includes leading teams in startups (E.piphany, Cheapflights - bought by Kayak, and SimplePractice), enterprise organizations (Salesforce, Monster, Pearson), digital agencies (Razorfish, part of Publicis) and software consulting (Epsilon, E.piphany). She also has a MIMS from UC Berkeley and an MBA from Boston University.


Find out more about Diana on LinkedIn. Sign up for my People-First Leadership newsletter.

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Course schedule

Three 1.5 hour over sessions

  • Tue, Feb 4 | Thu, Feb 6 | Tue, Feb 11

    8.00 AM to 9:30 AM PT

    We will use a mix of live presentation and interactive discussions with group activities.

  • Self-paced lessons

    1 hour

    Articles and resources to help you become a people-first product leader.

  • Bonus: Wed, Feb 5 | Wed, Feb 12

    1:1 Coaching

    Reach out and schedule a 30min spot outside the course to discuss any additional product leadership coaching topics that are top of mind

Free resource

Build Executive Presence

Mastering Executive Presence is essential for product leaders who want to inspire trust, drive alignment, and command respect in every interaction—whether in a boardroom or on Zoom. This free guide offers 7 actionable steps to help you project confidence, communicate with clarity, and stay fully engaged under pressure. With practical exercises, real-world examples, and a structured framework, you'll learn how to balance gravitas with emotional intelligence and make every conversation impactful. Download now to elevate your leadership and leave a lasting

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Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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Coaching Mindset for Product Leaders