An Introduction to Customer Journey Mapping
1 day
·Cohort-based Course
Learn the process of creating journey maps to begin driving your organization’s digital product or experience strategy.
An Introduction to Customer Journey Mapping
1 day
·Cohort-based Course
Learn the process of creating journey maps to begin driving your organization’s digital product or experience strategy.
Course overview
What to expect at the end
In this journey mapping live sesson, participants will be equipped with essential skills and insights to be empowered to build a journey map as part of their organization.
Who is this course for
01
UX Designers who want to go beyond design and consider the entire user experience.
02
Marketing and Communication professionals who want to bring new expertise to their organization
03
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What you’ll get out of this course
Understanding Fundamentals
Participants will have gain an understanding of what a journey map is and its importance in the overall brand experience.
Research and Analysis
Participants will learn how to gather and analyze data to identify key touchpoints, emotions and pain points in the journey.
Validation Techniques
Participants will learn various techniques and methodologies to validate their journey map.
Visualize Journey Map
Using the insights gained from the research, participants will learn various ways to visualize their journey map based on the specific intent of the deliverable.
Effectively Present and Break Down Silos
Participants will learn how to effectively present their journey map and use it to break down silos within their organization.
What’s included
Live sessions
Learn directly from Ryan Short in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
Week 1
Lesson Plan
Meet your instructor
Ryan Short
Ryan Short
Ryan Short is a seasoned Digital Strategy and User Experience leader with 20 years of experience in the field. He excels in all aspects of User Experience Strategy and Design, including defining Customer Journeys, creating Personas, and designing wireframes and prototypes. Ryan is highly proficient in Figma and Sketch, and is also well-versed in Adobe XD. Throughout his career, he has worked with prominent brands such as RONA, UNIQLO, Sonnet Insurance, Scotiabank, the Princess Margaret Cancer Foundation, and the Government of Canada. He has successfully overseen the development of digital experiences from initial concept strategy to customer launch for numerous Fintech and eCommerce companies.
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An Introduction to Customer Journey Mapping
FREE GUIDE: 7 crucial steps to building out your own Journey Map
This guide provides a clear, structured approach to journey mapping.
Get this free resource
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Be the first to know about upcoming cohorts