John Vetan, co-founder of Design Sprint Academy, is a leading expert in product innovation with over 20 years of hands-on experience.

After launching the world’s first Design Sprint Training in 2016, he set a new standard for tackling complex product challenges.

John has since led Google’s official Sprint Chapters in London and Berlin, spoken at Google Sprint Conferences, and trained global brands like eBay, Roche, Swift, SAP, and Mattel. As both a practitioner and educator, he shares real-world methods—not abstract theory—that rapidly validate ideas, reduce risk, and keep customer focus at the core of product development.

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