Macro & Micro Product-Market Fit PMF: Adoption Satisfaction Retention Growth

New
·

7 Weeks

·

Cohort-based Course

The same old methods produce the same old cycles of guesses and high failure rates. Try something smarter and more strategic.

Course overview

Describe the transformation students will have in your course

Product-market fit (PMF) is something every startup dreams of. It's hard to achieve, and too many startups fail. Experiments fail, product launches fail, and the same old methods keep producing similar failures.


More mature companies should be thinking about PMF with every feature. PMF isn't just for startups; it should be baked into product and service strategy. If we are not delivering value to the target audiences in our markets, what the heck are we doing?


This course will examine what tends to block PMF, why it's hard to achieve quickly or on the cheap, and how we can get there efficiently.


Debbie worked with many startups in her Silicon Valley days, and even had a startup that received angel funding. She had to close the startup a few years in due to a patent troll demanding wild sums of money. Debbie's most recent work with a startup was in 2023, and the course will cover some of that work.


This course will have more impact if you join with a real or sample startup idea. It doesn't have to be validated or live. It can be an early concept or "what if." You can do projects alone or team up with others in the cohort.


Note that the class is not signing NDAs, so you might want to send me your projects privately for review. I'll sign an NDA if we need one.


This course is also available as live corporate training, on-site or remote. It can also be customized for your needs and teams. Contact me to learn more https://customercentricity.com/contact


Check out our other cohort courses at https://cxcc.to/cohorts You might want to join those or share them with colleagues.

Who is this course for

01

Startup Founders and Co-Founders hoping to avoid the high failure and death rates of startups.

02

Product Managers at companies of any size looking for better and more successful ways to drive discovery, happy customers, and KPIs.

03

Startup Coaches, Investors, and VCs trying to help their clients and portfolio companies find PMF, revenue, and growth more efficiently.

What you’ll get out of this course

Why isn't this course about faster validation?

We can always go faster, but are we better? Getting it right? Successful? Fast isn't always fast. And the idea we "validated" isn't always truly validated. This course focuses on how to create great outcomes efficiently.

What is true PMF and what blocks us from it?

Common books, courses, and methods sound cool. We'll come up with ideas and hypotheses, we'll test them, we'll go fast, and we'll somehow cycle our way to customer delight. This is incredibly rare because the methods are flawed.

Touchpoint-Market Fit

PMF isn't something you find once and then rest on your achievements. We'll talk about making sure that every feature, service, interaction, and touchpoint matches your target audiences.

An actionable PMF process

Remove risk, waste, and the guessing lasagna. We'll walk step-by-step through a process that ensures that your hypothesis or idea matches your target audiences' needs, tasks, and perspectives.

This course includes

7 interactive live sessions

Lifetime access to course materials

28 in-depth lessons

Direct access to instructor

8 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Sep 24—Sep 29

    Week dates are set to instructor's time zone

    Events

    • Sep

      25

      Optional: PMF #100 Live Office Hours - Session 1

      Wed, Sep 25, 6:00 PM - 7:00 PM UTC

    Modules

    • Introduction

    • Why isn't this course about faster validation?

    • What is true PMF?

    • What blocks us from PMF?

  • Week 2

    Sep 30—Oct 6

    Week dates are set to instructor's time zone

    Events

    • Oct

      2

      Optional: PMF #100 Live Office Hours - Session 2

      Wed, Oct 2, 6:00 PM - 7:00 PM UTC

    Modules

    • PMF Process

    • Step 1: Discovery: Deep dive into "M"

  • Week 3

    Oct 7—Oct 13

    Week dates are set to instructor's time zone

    Events

    • Oct

      9

      Optional: PMF #100 Live Office Hours - Session 3

      Wed, Oct 9, 6:00 PM - 7:00 PM UTC

    Modules

    • Practicing some research

  • Week 4

    Oct 14—Oct 20

    Week dates are set to instructor's time zone

    Events

    • Oct

      16

      Optional: PMF #100 Live Office Hours - Session 4

      Wed, Oct 16, 6:00 PM - 7:00 PM UTC

    Modules

    • Step 2: Problem statements

  • Week 5

    Oct 21—Oct 27

    Week dates are set to instructor's time zone

    Events

    • Oct

      23

      Optional: PMF #100 Live Office Hours - Session 5

      Wed, Oct 23, 6:00 PM - 7:00 PM UTC

    Modules

    • Step 3: Strategy and planning

  • Week 6

    Oct 28—Nov 3

    Week dates are set to instructor's time zone

    Events

    • Oct

      30

      Optional: PMF #100 Live Office Hours - Session 6

      Wed, Oct 30, 7:00 PM - 8:00 PM UTC

    Modules

    • Step 4: Potential solutions

    • Monitoring experiments or releases

  • Week 7

    Nov 4—Nov 6

    Week dates are set to instructor's time zone

    Events

    • Nov

      6

      Optional: PMF #100 Live Office Hours - Session 7

      Wed, Nov 6, 7:00 PM - 8:00 PM UTC

Meet your instructor

Debbie Levitt

Debbie Levitt

Business, Product, and Service Strategist. Business Designer. Change Agent and Consultant.

Debbie Levitt, MBA, is the CXO of Delta CX, and since the mid-1990s has been a CX and UX consultant focused on strategy, research, training, and Human-Centered Design/User-Centered Design. She’s a change agent and business design consultant focused on helping companies of all sizes transform towards customer-centricity while using principles of Agile and Lean.


Clients have given her the nickname, “Mary Poppins,” because she flies in, improves everything she can, sings a few songs, and flies away to her next adventure.


Her new book, “Customers Know You Suck,” (2022) is the customer-centricity how-to manual. Start investigating what’s holding you back from improving customer-centricity. Learn how to be value-led: how much value we can frequently create for potential and current customers.


She has worked in various CX and UX leadership and individual contributor roles at companies including Wells Fargo, Macy’s, StepStone, Sony Mobile, and Constant Contact. In the 2010s, San Francisco UX and marketing agencies had Debbie on speed dial. She completed projects for Traction, Fjord, LIFT, Rauxa, ROI·DNA, and Fiddlehead.


Outside of CX work, and sometimes during CX work, Debbie enjoys singing symphonic prog goth metal, opera, and New Wave. You can also catch her on the CX-CC YouTube channel.

A pattern of wavy dots
Join an upcoming cohort

Macro & Micro Product-Market Fit PMF: Adoption Satisfaction Retention Growth

PMF #100

$399

Dates

Sep 24—Nov 6, 2024

Payment Deadline

Sep 22, 2024
|

Bulk purchases

Frequently Asked Questions

How is this different than your SPACE workshop?
What happens if I can’t make a live session?
How do I join the live sessions?
What is the expected time commitment?
What’s the refund policy?
A pattern of wavy dots
Join an upcoming cohort

Macro & Micro Product-Market Fit PMF: Adoption Satisfaction Retention Growth

PMF #100

$399

Dates

Sep 24—Nov 6, 2024

Payment Deadline

Sep 22, 2024
|

Bulk purchases

$399

7 Weeks