Product-market fit (PMF) is something every startup dreams of. It's hard to achieve, and too many startups fail. Experiments fail, product launches fail, and the same old methods keep producing similar failures.

More mature companies should be thinking about PMF with every feature. PMF isn't just for startups; it should be baked into product and service strategy. If we are not delivering value to the target audiences in our markets, what the heck are we doing?

This course will examine what tends to block PMF, why it's hard to achieve quickly or on the cheap, and how we can get there efficiently.

Debbie worked with many startups in her Silicon Valley days, and even had a startup that received angel funding. She had to close the startup a few years in due to a patent troll demanding wild sums of money. Debbie's most recent work with a startup was in 2023, and the course will cover some of that work.

This course will have more impact if you join with a real or sample startup idea. It doesn't have to be validated or live. It can be an early concept or "what if." You can do projects alone or team up with others in the cohort.

Note that the class is not signing NDAs, so you might want to send me your projects privately for review. I'll sign an NDA if we need one.

This course is also available as live corporate training, on-site or remote. It can also be customized for your needs and teams. Contact me to learn more https://customercentricity.com/contact

Check out our other cohort courses at https://cxcc.to/cohorts You might want to join those or share them with colleagues.