Planning Qualitative CX and UX Research Studies - Generative or Evaluative

You might call generative research discovery, exploratory, behavioral, or early user research. You might call evaluative research usability testing, user testing, or experimentation on a prototype.

Qualitative research can be broken into seven main phases, each with multiple tasks:

* Planning/goals/strategy

* Protocol/script/guide

* Recruiting

* Execution

* Analysis and synthesis

* Insights and actionable suggestions (reporting)

* Additional artifacts.

This course covers the first three. You'll learn how to start collaborating with teammates and stakeholders to learn what we need to learn. 😊 What are the guesses, assumptions, and unknowns?

Next, we'll put our strategy hats on to consider which research method(s) will best answer open questions. How many participants and what types of people will we need? Where will we find them? Will we pay them for their time?

We'll look at good and bad questions and tasks, and how to avoid common research mistakes that can lead to a flawed or invalid study. Which deliverables and artifacts should we create?

We'll also step into a little project management by learning how to estimate and plan your study. You'll also calculate and communicate the study's budget.

Learn how to deal with stakeholders with unreasonable requests, too many research requests, crappy questions they want you to ask, and other "ambiguities."

Each week, you will work on the plan for a sample or real research project. You'll get personal instructor feedback, and hopefully some feedback from others in the cohort as well.

This course is also available as live corporate training, on-site or remote. It can also be customized for your needs and teams. Contact me to learn more https://customercentricity.com/contact

Check out our other cohort courses at https://cxcc.to/cohorts You might want to join those or share them with colleagues.