Monetization and Scaling

5 Weeks

·

Cohort-based Course

Growth versus Monetization is a false choice. Use simple science to drive revenue & profits, while also growing your customer base.

Course overview

Monetization & Scaling

This course will show you how to build a pricing model & strategy that unlocks the scaling potential of your product & team.

Who is this course for

01

CEOs & Investors



You want to create a pricing model that helps you break growth asymptotes & hit scale.

02

Leaders & Execs


You want to hire for the right skills & organize teams to win on pricing.

03

Product Managers


You want to build seamless monetization, while delivering a phenomenal CX.

Key outcomes

Products with better LTV/CAC

Identify the top 2 leverage points that will create 80% of the next wins. Get more profitable, faster.

Improve CAC & LTV simultaneously

CAC and LTV don't have to be adversarial. Learn how to add revenue while reaching your CAC and volume goals

Powerful north-stars

Empower and align teams with north-stars that reflect business goals, macroeconomics and cash constraints

Pricing Model unique to your business

Using a combination of analytics, user research and product development, we'll pick from pricing best practices

Product Roadmap with straight-line business impact

Create value-maps to tie product initiatives to outputs like Revenue, LTV/CAC and payback.

Price narratives that inspire trust

Identify gaps in positioning, brand and value-prop that are preempting scale. Build customer trust to reduct CAC.

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Monetization and Scaling

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Meet your instructor

Dee Sahni, ex-GM & Head of Monetization at Clutter, Former Google, Microsoft, IBM Research

Dee Sahni, ex-GM & Head of Monetization at Clutter, Former Google, Microsoft, IBM Research

Dee has scaled revenue and led prominent businesses to cash-flow & Unit-economic profitability, through product and pricing improvements. Her journey has spanned startups backed by Sequoia, Andreessen, GV & Founders Fund, and Google, Microsoft and IBM Research.


Dee started her career as an engineer in ad-tech, where she wrote models that made and saved millions in split second decisions. In 2016 she transitioned to product management. And most recently to a hybrid GM-PM role, where she's been responsible for strategy, execution and alignment across the org stack. Starting with the Board and CEO : accountable for unit-economics, growth and cash. To hands-on across Product, Ops, CX, Marketing and Eng teams: delivering high-NPS customer experiences.

Create Sticky business outcomes in 3 steps

Start with the business model, understand the customer & build pricing levers
Start with the business model, understand the customer & build pricing levers
A pattern of wavy dots
Be the first to know about upcoming cohorts

Monetization and Scaling

|

Bulk purchases