Monetization and Scaling
5 Weeks
·Cohort-based Course
Growth versus Monetization is a false choice. Use simple science to drive revenue & profits, while also growing your customer base.
Monetization and Scaling
5 Weeks
·Cohort-based Course
Growth versus Monetization is a false choice. Use simple science to drive revenue & profits, while also growing your customer base.
Course overview
Monetization & Scaling
This course will show you how to build a pricing model & strategy that unlocks the scaling potential of your product & team.
Who is this course for
01
CEOs & Investors
You want to create a pricing model that helps you break growth asymptotes & hit scale.
02
Leaders & Execs
You want to hire for the right skills & organize teams to win on pricing.
03
Product Managers
You want to build seamless monetization, while delivering a phenomenal CX.
Key outcomes
Products with better LTV/CAC
Identify the top 2 leverage points that will create 80% of the next wins. Get more profitable, faster.
Improve CAC & LTV simultaneously
CAC and LTV don't have to be adversarial. Learn how to add revenue while reaching your CAC and volume goals
Powerful north-stars
Empower and align teams with north-stars that reflect business goals, macroeconomics and cash constraints
Pricing Model unique to your business
Using a combination of analytics, user research and product development, we'll pick from pricing best practices
Product Roadmap with straight-line business impact
Create value-maps to tie product initiatives to outputs like Revenue, LTV/CAC and payback.
Price narratives that inspire trust
Identify gaps in positioning, brand and value-prop that are preempting scale. Build customer trust to reduct CAC.
Monetization and Scaling
Meet your instructor
Dee Sahni, ex-GM & Head of Monetization at Clutter, Former Google, Microsoft, IBM Research
Dee has scaled revenue and led prominent businesses to cash-flow & Unit-economic profitability, through product and pricing improvements. Her journey has spanned startups backed by Sequoia, Andreessen, GV & Founders Fund, and Google, Microsoft and IBM Research.
Dee started her career as an engineer in ad-tech, where she wrote models that made and saved millions in split second decisions. In 2016 she transitioned to product management. And most recently to a hybrid GM-PM role, where she's been responsible for strategy, execution and alignment across the org stack. Starting with the Board and CEO : accountable for unit-economics, growth and cash. To hands-on across Product, Ops, CX, Marketing and Eng teams: delivering high-NPS customer experiences.
Create Sticky business outcomes in 3 steps
Start with the business model, understand the customer & build pricing levers