Design a great tracking plan in one week

5 Days

Cohort-based Course

Insufficient data or too many events is a design problem, not an implementation problem. You get the correct data by tracking 20 core events

Design a great tracking plan in one week

5 Days

Cohort-based Course

Insufficient data or too many events is a design problem, not an implementation problem. You get the correct data by tracking 20 core events

Hosted by

Timo Dechau

Helped 60+ companies to focus their tracking and collect the right data.

Timo Dechau

Helped 60+ companies to focus their tracking and collect the right data.

Course overview

Get the right data with the right event design

Technically customer event tracking is extremely easy. It’s often just one line of code.

But this makes it easy to track too many events without a clear structure. Everything you track should help you to improve product and customer experience.

Who is this course for

Founders who want to track customer growth and product adoption with high-quality data and quick implementation

Engineers who have zero motivation to implement 30+ events and would love to better focus on getting reliable core data.

Marketeers who are sick of broken journey funnels and can't analyze the performance of their marketing activities across the full journey.

Founders who want to track customer growth and product adoption with high-quality data and quick implementation

Engineers who have zero motivation to implement 30+ events and would love to better focus on getting reliable core data.

Marketeers who are sick of broken journey funnels and can't analyze the performance of their marketing activities across the full journey.

Here is what you get after the week

A tracking plan design for your customer, product, and interaction data

You can design your tracking plan to make sure you cover the essential customer activities, product feature usage, and a smart way to track UX interactions.

An implementation plan for your tracking design

Having a tracking plan is great but you want the data flowing in. You will get a clear plan for tracking implementation. You will also know how to stitch user identities across all touchpoints.

Powerful arguments to sell the benefits of a good tracking plan internally

Often you need a buy-in to work on the tracking setup since it involves development resources. You will learn strong benefits and why it makes sense to invest this time.

Meet your instructor

Timo Dechau

I was designing tracking setups for over 10 years but they were often hard to implement and still, teams were struggling to get value out of their data. This was because we designed them by looking at how people were interacting with websites and products.

So at some point, I flipped the approach and started with mapping how businesses are working and how customers experience the product on a milestone level. The tracking plans based on that changed two things significantly:

less events to implement and monitor
easier analysis since all events can measure the business growth and the customer's journey to value.

Be the first to know about upcoming cohorts