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Data Literacy for Product Managers

9.3

(28 ratings)

·

3 Weeks

·

Cohort-based Course

Build better products by leveraging your data skills. Learn the fundamentals of data models, experiments, and machine learning.

Hosted by

Debbie Widjaja

Product leader at Shopify/Meta/various unicorns, startup advisor, coach

This course is popular

3 people enrolled last week.

Course overview

You've been focusing on the wrong data skills.

When people talk about "learning data", they usually mean "learning to analyze the data you already have". But what if you don't even have the necessary data to begin with, because you didn't make the right decisions as you were building your products?


In my experience building products over a decade, I've made and dealt with mistakes around data that hinder product development. Yes, it happens even at Meta 😱


In this 3-week course, we will go back to the fundamentals, tear down the jargon, and deeply understand the data structure behind your products. You'll learn to ask the right questions and put the right constraints to ensure your product is set up for success.


Each session will include hands-on exercises where you can put the things you just learn into practice. I put a limit of maximum 15 students/cohort to ensure high-quality interactions.

Who this course is for

01

Product managers looking to deepen their product craft and make better decisions by utilizing data

02

Non-technical founders looking to ensure their product's data structure is optimized for future innovation

03

Business leaders looking to interact more effectively with the product and tech teams

What you’ll learn in this course

Understand your product's data model

Interact with the engineers more effectively and ensure your product's success by understanding the data model behind your product.

Ensure robust success measurement

Define the right success metrics for your product, monitor impact to business outcomes, and design a robust experiment.

Identify opportunities for machine learning & automation

Scale and future-proof your product by utilizing data. Identify the right opportunities to ensure that you start gathering the right data ASAP.

Meet your instructor

Debbie Widjaja

Debbie Widjaja

A seasoned product leader with over 12 years of experience in the tech world, I thrive on solving complex problems:


I crystalize my product thinking on Medium (130k+ readers) and offer 1:1 coaching and mentorship whenever I have some free time. I've mentored 50+ people and counting!

9.3

(28 ratings)

What people are saying

        I highly recommend this course to all product managers who want to deepen their knowledge of data and make more impactful decisions. There is no other course like it! Debbie has enabled me to feel more confident when communicating with data analysts and engineers, better able to articulate what data we need and how we will measure our success.
Nick Hart

Nick Hart

Associate Product Manager, The Guardian
        Debbie's course helped me hone further on how I can make data-informed decisions when building a product as well as measuring success factors. Debbie was very thorough, and dedicated and ensured we got detailed feedback on submissions. She has a lot of real-world experiences to share which makes the content easy to follow and understand.
Shilpa Sharma

Shilpa Sharma

Sr Product Manager, Microsoft
        Very good course for any product managers that really want to go deep into the technical aspects! Debbie would always start her lecture with real life experience which makes it easier for us to understand. Really recommend the course
Aloysius Brahmarsi

Aloysius Brahmarsi

Product Owner, Ikea
        Debbie had phenomenal depth and clarity of principles for data excellence. Having worked at various startups, I wanted to get the perspective of a PM leader with a wealth of experience in different stages of the product lifecycle for contextual awareness. Debbie had insightful stories, examples and exercises for critical thinking.
Shikha Nalla

Shikha Nalla

Product Manager, Tempo
        Really engaging course with relatable examples and exercises! I was already familiar with SQL and used data a lot in my roles in the past, but this session really helped reframe how I could make the most out of it as a new Product Manager.
Evi Georgiou

Evi Georgiou

Associate Product Manager, Zoa
        Debbie's data training, packed full of Harry Potter references and intuitive real world examples kept me engaged and learning. It was great! Totally recommend this to all product managers.
SJ Han

SJ Han

Product Manager, SuperAwesome
        Excellent course! Debbie was clearly very experienced and passionate about this topic and it shows throughout the course. She was always prepared to answer any questions with a multitude of real-life and fictional examples.
Amer Arab

Amer Arab

Senior Product Manager, Alludo
        Great course! Before the course, I already knew how to do the tasks I required SQL for, but wouldn't know how to step outside of my knowledge boundaries. After Debbie's course I have a much deeper understanding of how to manage my data for product development.
Campbell McCallum

Campbell McCallum

Associate Product Manager, Bulb
        Debbie has a gift to break down complex, vague concept into simple examples that anyone can understand. I learned a ton of new insights that would help in my discussions with the engineers and PM.
Uma Odedra

Uma Odedra

Senior UX Researcher, Multiverse
        Debbie was great! I found this course really informative and really enjoyed it. I took away a lot of key learnings so I would definitely recommend it to anyone interested in Product Management :)
Jessica Robins

Jessica Robins

Product Marketing, Obzervr
        Debbie's is the first course to make me understand SQL and data queries rather than just learn how to use them. She uses examples that make an abstract concept seem simple and clear so that the underlying logic can be used easily to any situation
Matt Smith

Matt Smith

Associate PM, Zoa
        Great way to upskill in a short time. The course was quite interactive, with many hands-on exercises, cases and discussions. Debbie is a brilliant teacher. I enjoyed her thorough feedback on assignments.
Anas Rjab

Anas Rjab

Program Coordinator, EICOM Institute
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Join an upcoming cohort

Data Literacy for Product Managers

October cohort

$599 USD

Dates

Oct 11—25, 2023

Payment Deadline

Oct 10, 2023

November cohort

$599 USD

Dates

Nov 22—Dec 6, 2023

Payment Deadline

Nov 21, 2023

Course syllabus

01

Data model fundamentals

  • Data model overview and how your product's data evolves
  • Understand how data connects to each other
  • Understand the implications of your data decisions for your product // your product decisions for your data model

02

Metrics and experiment design

  • Defining the right metrics for your product releases
  • Understanding the difference between outcome and output metrics
  • Creating an experiment design


03

Identifying machine learning opportunities

  • Traditional software vs ML overview
  • Identifying machine learning opportunities
  • Ensuring you have the right data for future development
  • Measuring success of ML projects

Course schedule

3-4 hours per week
  • Live sessions: Every Wednesday for 3 weeks

    5-6:30pm GMT/12-1:30pm EST/9-10:30am PST


  • Recorded sessions (watch before live sessions)

    ±30 mins in your own time

  • Projects and case studies

    ±1 hour in your own time


  • Personalized project feedback

    Asynchronous via Loom


  • (Optional) Project walk-through and Q&A

    2 x 45 mins - come and ask questions


Learning is better with cohorts

Learning is better with cohorts

Live interactive learning

You’ll be able to interact and get answers directly throughout the sessions - no more boring and vague recorded videos.

Active hands-on projects

Apply what you've learned directly to your day job and get feedback from me and your peers.

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

Can my company pay for this course?
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?

Stay in the loop

Sign up to be the first to know about course updates.

A pattern of wavy dots
Join an upcoming cohort

Data Literacy for Product Managers

October cohort

$599 USD

Dates

Oct 11—25, 2023

Payment Deadline

Oct 10, 2023

November cohort

$599 USD

Dates

Nov 22—Dec 6, 2023

Payment Deadline

Nov 21, 2023

$599 USD

9.3

(28)

·

3 Weeks