Media Interviews-Get Them Easy

6 Weeks


Cohort-based Course

Uncover Secrets to Winning Media Interviews. Get your expertise the recognition it deserves. It's easier than you think.

Course overview

A proven 7-step approach to winning media interviews—any industry, any country.

Getting publicity is one of the best ways to transform yourself from an industry's best-kept secret to empowered authority in your niche.

You may think you must have a PR agency with a polished press release to get prime media interviews. Nope!

The truth is, you have the exact chance of securing a media interview even if you did it yourself. You just need to master the art of media pitching.

I will teach you the same methods I have used to get my clients extensive media placements starting with zero media contacts.

You are going to win at this game of getting media interviews.

Who is this course for


Consultants, coaches, therapists, and speakers who want to boost their visibility and credibility through media coverage but don't know how.


You are running a services business and want media credentials for your brand.


You are a subject matter expert tired of being a spectator while your peers secure multiple media interviews.


You are a business owner who wants to understand the inner workings of media relations before engaging a PR agency.

By taking this course you'll be able to...

Gain an in-depth understanding of the media landscape. 

Know who you're pitching to, what they're looking for, and how to speak their language. 

Articulate your unique value compellingly. 

Master the art of translating your expertise into a captivating narrative that commands media attention.

Gain access to a step-by-step pitch crafting guide.

Use a field-tested template for crafting a compelling media pitch. No more guesswork.

Build a targeted media database from scratch.

Know exactly how to get targeted media contacts and build a robust database that you can always rely on.

Engage in active learning.

The sessions are designed to include hands-on and discussion sessions. You gain lifetime access to session recordings and a private community of like-minded individuals.

What people are saying

        I like how Dean got us into action instead of overthinking the process. I really like that mindset within the course. It’s almost proving that you don’t need to know too much to get something powerful to use. I got an actual pitch that I can use by the end of the course.  Now I have skills I can just repeat to get more interviews.
Anji Hallewell

Anji Hallewell

Career Mastery & Success Coach
        It’s a great course. I enjoyed it because it goes step by step, in a way that covers from start to finish. Not just what you see in a pitch but what goes on behind it. So that’s amazing. Even the mindset stuff and finding our core message. Great job and I highly recommend people to sign up. 
Chris Susanto

Chris Susanto

Value Investing Mentor
        Having Dean as my PR strategist made my work look more professional and noted. He is so experienced and well-versed in media relations. He made me feel confident and comfortable for the TV and radio interviews.   I am impressed with the way he secured exposures for me even though my area of speciality is quite difficult to understand.
Christine Wong

Christine Wong

Founder of System of the Heart and Success & I
        Working with Dean, I did not feel the dizzying “spin” that many PR campaigns are generally known for. He was precise in the questions he posed to me at the start and during the campaign leading up to the TV, radio and newspaper exposure I received as a result of his strategic consulting. He also repositioned us in a more impactful manner. 
Mervin Yeo

Mervin Yeo

Founder of Introverts Network Asia
        We are pleasantly surprised at how well Dean repositioned our brand. He completely reworked our brand messages in a way that would appeal to our new target audience. The messages were impactful and, at the same time, maintained the essence of our original intentions.
Grace Law

Grace Law

Managing Director, UCMHP Academy Pte Ltd

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Free resource

The Ultimate PR Campaign Checklist

This comprehensive 15-point checklist is specially designed for subject matter experts to launch a successful PR campaign.

It's designed based on my 15-year experience helping clients get extensive media coverage.

Get this free resource

Enroll Today and Receive These Bonuses

Enroll Today and Receive These Bonuses

Bonus #1: The Publicity Playbook for Subject Matter Expert

You will get a copy of my book The Publicity Playbook for Subject Matter Experts that is packed with full of actionable advice on how to play the PR game, introduces the rules and what it takes to win the game.

Bonus #2

You will get a beautifully designed guidebook.

It contains all the steps, templates and cheatsheets used in the course.

You can reuse the templates for each PR campaign.

Bonus #3: Early Bird Special

Sign up for this cohort by 30 August and you are automatically enrolled into an additional course:

How to Ace Media Interviews Every Time.

This course will give you all the skills you need to face the media with confidence and poise.

Value: $600 !

Meet your instructor

Dean Shams

Dean Shams

With 15 years of experience as a PR strategist, I've successfully obtained media features for clients across diverse industries, ranging from solopreneurs to multinational corporations. 

My clients have secured multiple media placements on CNBC, Business Times, Straits Times and all other top-tier media titles in Singapore. Most are subject matter experts and run service businesses.

Like you, they attract engagement due to the reputation they've built and the media credentials they have earned. 

Having attended numerous dialogue sessions with editors of top-tier media, I know exactly what they are looking for in a pitch. By nailing the angle, you can unlock numerous media interviews.

The step-by-step system is designed specifically for you, even without prior experience or media contacts. It's the quickest way to secure interviews. It applies to any industry in any country.

Additionally, I'm the author of "The Publicity Playbook for Subject Matter Experts," which you'll receive when you enrol in my course.

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Course syllabus


Module 1: Develop your media messaging strategy.

  • Identify misconceptions that have been holding you back from getting the media attention you deserve.
  • Describe how the media pitching works so that you get familiar with the media landscape.
  • Develop your customised media messaging strategy so that all your media interviews are always on point.


Module 2: Explore potential media angles.

  • Analyse and recognise media editorial focus and style. It will help you be more targeted in your pitching and increase the chances of winning an interview.
  • Align your expertise with the media using 5C1P framework to uncover media angles that has been buried under your extensive knowledge and insights.


Module 3: Building media contact database from scratch.

  • Recognise different roles of media professionals so that you know who to pitch to and why.
  • Analyse the media to uncover opportunities for pitching.
  • List the five different ways you can mine media contacts.
  • Practise extracting media contacts using one of the five different ways.


Module 4: Customising media angles.

  • Recognise and list the factors that affect newsworthiness of your story.
  • Reframe your media stories to align to make it more newsworthy.


Module 5: Crafting a powerful media pitch.

  • Craft your media pitch using 9 components as a framework.
  • Sharpen your pitch from peer reviews and discussions.


Module 6: Presenting your very own media strategy.

  • Present your media plan, angles and pitch for peer review.
  • Continue the work with your cohort on Maven forum after course ends.
  • Generate new ideas and help one another improve everyone's media strategy.

Course schedule

1. hours per week
  • Wed, 6 x 90min weekly sessions

    8:00am - 9:30am SGT (GMT+8:00)

    Equivalent to

    PST: Tue 5:00pm - 6:30pm

    EST: Tue 8:00pm - 9:30pm

  • Course Duration

    For SGT:

    13 Sep to 18 Oct 2023

    For PST & EST:

    12 Aug to 17 OCT 2023

  • Weekly projects

    1 hour per week

    Expect to spend some time outside of the sessions to complete the exercises given in each module. This can be done at your own time.

    It's estimated you will need to set aside about 1 hour per week during the course period.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

Will this course guarantee media interviews?
Wouldn't it be easier to just engage a PR consultant than do it myself?
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
I am worried that I cannot keep up. What should I do?
What’s the refund policy?
What if I have more questions?
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