6 Weeks
·Cohort-based Course
Uncover Secrets to Winning Media Interviews. Get your expertise the recognition it deserves. It's easier than you think.
6 Weeks
·Cohort-based Course
Uncover Secrets to Winning Media Interviews. Get your expertise the recognition it deserves. It's easier than you think.
Course overview
Getting publicity is one of the best ways to transform yourself from an industry's best-kept secret to empowered authority in your niche.
You may think you must have a PR agency with a polished press release to get prime media interviews. Nope!
The truth is, you have the exact chance of securing a media interview even if you did it yourself. You just need to master the art of media pitching.
I will teach you the same methods I have used to get my clients extensive media placements starting with zero media contacts.
You are going to win at this game of getting media interviews.
01
Consultants, coaches, therapists, and speakers who want to boost their visibility and credibility through media coverage but don't know how.
02
You are running a services business and want media credentials for your brand.
03
You are a subject matter expert tired of being a spectator while your peers secure multiple media interviews.
04
You are a business owner who wants to understand the inner workings of media relations before engaging a PR agency.
Gain an in-depth understanding of the media landscape.
Know who you're pitching to, what they're looking for, and how to speak their language.
Articulate your unique value compellingly.
Master the art of translating your expertise into a captivating narrative that commands media attention.
Gain access to a step-by-step pitch crafting guide.
Use a field-tested template for crafting a compelling media pitch. No more guesswork.
Build a targeted media database from scratch.
Know exactly how to get targeted media contacts and build a robust database that you can always rely on.
Engage in active learning.
The sessions are designed to include hands-on and discussion sessions. You gain lifetime access to session recordings and a private community of like-minded individuals.
Media Interviews-Get Them Easy
Anji Hallewell
Chris Susanto
Christine Wong
Mervin Yeo
Grace Law
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The Ultimate PR Campaign Checklist
This comprehensive 15-point checklist is specially designed for subject matter experts to launch a successful PR campaign.
It's designed based on my 15-year experience helping clients get extensive media coverage.
Get this free resource
Bonus #1: The Publicity Playbook for Subject Matter Expert
You will get a copy of my book The Publicity Playbook for Subject Matter Experts that is packed with full of actionable advice on how to play the PR game, introduces the rules and what it takes to win the game.
Bonus #2
You will get a beautifully designed guidebook.
It contains all the steps, templates and cheatsheets used in the course.
You can reuse the templates for each PR campaign.
Bonus #3: Early Bird Special
Sign up for this cohort by 30 August and you are automatically enrolled into an additional course:
How to Ace Media Interviews Every Time.
This course will give you all the skills you need to face the media with confidence and poise.
Value: $600 !
With 15 years of experience as a PR strategist, I've successfully obtained media features for clients across diverse industries, ranging from solopreneurs to multinational corporations.
My clients have secured multiple media placements on CNBC, Business Times, Straits Times and all other top-tier media titles in Singapore. Most are subject matter experts and run service businesses.
Like you, they attract engagement due to the reputation they've built and the media credentials they have earned.
Having attended numerous dialogue sessions with editors of top-tier media, I know exactly what they are looking for in a pitch. By nailing the angle, you can unlock numerous media interviews.
The step-by-step system is designed specifically for you, even without prior experience or media contacts. It's the quickest way to secure interviews. It applies to any industry in any country.
Additionally, I'm the author of "The Publicity Playbook for Subject Matter Experts," which you'll receive when you enrol in my course.
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01
Module 1: Develop your media messaging strategy.
02
Module 2: Explore potential media angles.
03
Module 3: Building media contact database from scratch.
04
Module 4: Customising media angles.
05
Module 5: Crafting a powerful media pitch.
06
Module 6: Presenting your very own media strategy.
1. hours per week
Wed, 6 x 90min weekly sessions
8:00am - 9:30am SGT (GMT+8:00)
Equivalent to
PST: Tue 5:00pm - 6:30pm
EST: Tue 8:00pm - 9:30pm
Course Duration
For SGT:
13 Sep to 18 Oct 2023
For PST & EST:
12 Aug to 17 OCT 2023
Weekly projects
1 hour per week
Expect to spend some time outside of the sessions to complete the exercises given in each module. This can be done at your own time.
It's estimated you will need to set aside about 1 hour per week during the course period.
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Will this course guarantee media interviews?
Wouldn't it be easier to just engage a PR consultant than do it myself?
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
I am worried that I cannot keep up. What should I do?
What’s the refund policy?
What if I have more questions?
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