Get decision-makers to say yes to your good ideas, faster
Your ideas are good.
But if your presentations bury them in detail, decision-makers won't dig to find them.
This leads to projects stalling and your good work going unnoticed, along with your career.
In this live workshop I introduce the structured thinking techniques that McKinsey developed for getting complex ideas across quickly.
It's called the Pyramid Principle, and Barbara Minto, who led the team that developed the approach, approved my training.
You'll leave knowing how to work out exactly who you are writing for, what they need to hear first, and how to structure your messaging so it lands.
What you’ll learn
Rather than staring at a blank page the next time you need to prepare a presentation or report, you will have a clear path forward.
A simple framework to clarify your audience and your brief fast before you write a word
See how it applies to real-world examples
Practise it on a real communication so it sticks
Learn the two Pyramid Principle communication structures developed at McKinsey
See how I use them for real-world examples
Practise on a case study
A step-by-step tool to think through your messaging
My SCORE framework to check your messaging is strong before you send it
Workshop agenda
2 interactive hours mixing theory and practice
We will have cameras and chat on throughout so you can ask questions as you work through the activities.
Review a before and after example.
See what an insightful and well-structured communication looks like while simultaneously identifying the core elements of a strong communication.
Structure an engaging introduction.
Draw your audience toward your main message using three critical introductory elements.
Focus your communication around one, single message.
The key to great business communication is synthesis. This single main message, which I call 'the so what' is the most important sentence you will draft in any communication.
Structure your supporting points.
The Pyramid Principle says there are two ways to structure supporting points. They are both powerful and flexible. I'll focus primarily on inductive groupings and also introduce deductive arguments.
Learn directly from Davina
Davina Stanley
Founder, coaches at F10 & ASX10 companies + tech PMs, ex-McKinsey
Who this workshop is for
You know your material but lose your audience in the detail. Your decision-makers need to grasp your point in 30 seconds, not on slide 47.
You're early-to-mid career and want an edge. This go-to structured thinking framework will set you ahead of your peers.
You're a consultant or an ex-consultant who wants to sharpen tools you've half forgotten. A fast, practical Pyramid Principle refresher.
What's included
Live sessions
Learn directly from Davina Stanley in a real-time, interactive format.
Lifetime access to pre-work and recording
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
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Frequently asked questions
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Reimbursement
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Everything L&D needs: email template, receipts, and certificate of completion.
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6–8pm EDT