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Set the Right Price
1 Day
·Cohort-based Course
Most freelancers, soloprenuers, and small businesses aren't because they aren't pricing their products and their services effectively.
Set the Right Price
1 Day
·Cohort-based Course
Most freelancers, soloprenuers, and small businesses aren't because they aren't pricing their products and their services effectively.
Course overview
Are You Really As Profitable As You Should Be? Start Setting the Right Price!
Setting the right price for your products and services can change your business positively and immediately!
This course is for you if...
01
You run a small business, solo business, freelance, or make pricing decisions.
02
Struggle to know if you are setting a good price or you are just falling into the pricing advice someone offered up on the Internet.
03
You believe that the only way to build a business is to offer some form of discount or "introductory price".
Key outcomes
Gain confidence in your price setting
- Know how to use Value Based Pricing.
- Stop reflexively discounting
- Price with confidence and justify it to your customers!
Learn how to bundle and unbundle as a price setting strategy
- Breaking your products and services apart can increase perceived value.
- Putting products and services together can help fight discounts.
- Adding and removing value can help your price negotiations and get you a higher price point!
Find out ways to do actual research on pricing
- Stop just sticking your finger in the air: do some basic research.
- Experimentation can help you set a better price.
- Learn why quantitative research is more important than qualitative research for you.
Discounts are for dummies!
- Discounts destroy your brand equity!
- Discounts cut into your price integrity!
- Discounts kill your profitability!
Set the Right Price
See what people are saying
Ken Troupe
Meet Dave Wakeman
Dave Wakeman
- Changed the price structure of his consulting business and now delivers profit margins of over 80%...every year.
- Partnered with some of the biggest brands in the world to grow their customer base, market share, and profitability.
- His OG pricing article: "Discounts are for Dummies!" has been translated into 7 languages and formed the basis for a keynote that he has delivered on 4 continents.
Stop Pricing Like a Dummy!
01
Stop pulling your price out of thin air!
Most pricing happens by guesswork with no rhyme or reason to what your market sees as value, your position, or your profitability.
Stop it!
02
Quit reactionary discounting!
Price is often a reactionary objection. It is a throwaway line that everyone falls back on. Unfortunately, most people's reaction is to drop their price: to discount!
Stop it!
03
Start using research and experimentation to set your price!
Like all good marketing practices, pricing deserves research. Experimentation in your price setting is a responsible tool for educating yourself on setting a better price.
04
Pricing is marketing's MVP moment!
The pricing moment is one of the most important moments in the marketing journey. This is where you capture some of the value your marketing creates, secure your profits, and fulfill your strategy.
Our Schedule
2-4 hours
Tuesday, October 4th, 2022
1:00pm - 2:30pm EST
This two hour sprint will help you understand value, pricing, and gaining more profits so that you can go back and start applying these concepts, immediately.
Tuesday, October 11th, 2022
1:00pm-2:00pm EST
An optional Q&A session with Dave along with "hot seat" coaching.
Action Items
1 hour
Outside of class, you'll be given questions, actions, and other tools to help you incorporate your learning into your work.
Learning is better with cohorts
Active learning, not passive watching
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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