Data Informed Design: How to Pitch Why Your Design Work Matters
Kai Wong
Medium.com's Top Design Writer.
In 4 weeks, You'll Learn How to Translate Design Work into Business Outcomes.
When a CEO asks "What are you working on?", can you answer without design jargon?
Design often doesn't have a skill problem. It has a translation problem.
You do great work but explain "reduced cognitive load" instead of "40% lower bounce rate"—and executives tune out.
They don't see value. They see cost and wonder if AI can do it cheaper.
You don't need an MBA. You need frameworks that translate the work you're already doing.
Data-Informed Design gives you those frameworks, backed by 27 design leader interviews from Target, Ford, Mastercard, Meta, Amazon, and more.
What design leaders say:
"Talk the same language. Learn how to talk the way they're going to understand." — Principal Design Consultant
"Communication is a skill designers need even more than Figma. Anyone can pick Figma up—which is why the floor keeps rising." — Design Director, ex-Amazon
"Even AI can do decent design drafts. What I want to see is: can you create impact?" — Head of Design, Enterprise
"Every business function is hired to either increase revenue or reduce cost. Without a metric, design isn't mission critical." — Senior Design Leader
Bring a case study. We'll transform it together.
What you’ll learn
Go from undervalued designers who speak design to strategic design partners who can speak business
Transform "improved task completion" into "projected 23% increase in conversion".
Understand how good design translates into the business outcomes businesses want
Understand what the design value you offer to business goals is
Learn how Meta turned "creating 6 emojis" into real business value
Understand how to turn user observations into core challenges the business must solve
Understand how to build a Data Visualization that showcase your core challenge
Understand how to build a 5-minute UX story, a universal framework for any situation
Learn how to not just create a narrative: learn how to persuade your team
Learn directly from Kai
Kai Wong
Medium's Top Design Writer| 13 Years Designing in Low Maturity Organizations
Who this course is for
Designers who want to use data to bypass office politics and prove their value immediately
Designers tired of watching 'strategic' roles like PMs get promoted while their insights are ignored
Designers in low-UX maturity environments where relationship-building isn't enough
What's included
Live sessions
Learn directly from Kai Wong in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
10 live sessions • 42 lessons • 4 projects
Week 1
Workshop 1 Lessons: Align with Product Goals
Mar
2
Workshop 1: What is Data Informed Design? Bridging Design Work and Business Goals
Workshop 2 Lessons: Track Design impact on Business outcomes
Mar
6
Workshop 2: Want to talk about the Value of Design? Track Business Outcomes
Mar
6
Office Hours
Week 2
Workshop 3 Lessons: Identifying the core problem that matters to your audience
Mar
9
Workshop 3: The most important question to answer is "So What?"
Workshop 4 Lessons: Turn your Core Challenge into Data Visualizations
Mar
13
Workshop 4: Turn your Core Challenge into a Data Visualization
Mar
13
Office Hours
Schedule
Live sessions
2 hrs / week
Mon, Mar 2
5:00 PM—6:00 PM (UTC)
Fri, Mar 6
5:00 PM—6:00 PM (UTC)
Fri, Mar 6
4:30 PM—5:00 PM (UTC)
Projects
1 hr / week
The exercises help create a final project, which is an effective Data Story draft presentation
Async content
1 hr / week
Follow along with not only pre-recorded videos, but concept cards and templates as well
Testimonials
"Kai brought structure and clarity to our transformation stories — distilling complex, multi-layered design challenges into simple, human narratives that reveal how design drives real organisational change."
Jean-Baptiste Kaloya
VP, Product Design at BPIFrance
Frequently asked questions
$599
USD