You're a good designer. Your work solves real problems and creates genuine value.

But here's what separates good designers from great ones: great designers get executive buy-in.

While good designers focus on craft, great designers focus on communication.

While good designers present features, great designers present business impact.

While good designers show what they built, great designers prove why it matters.

The gap isn't in your design skills. It's in your communication.

When you present research findings, executives are trying to connect dots to million-dollar decisions.

When you recommend design changes, they want to understand the measurable impact.

It's not that your work lacks business value. It's that you're not communicating that value in terms executives understand and trust.

Without This Skill:

You'll stay excluded from strategic conversations

While others make critical product decisions without design input

Your best insights will be overlooked

Because stakeholders can't see the connection to business outcomes

You'll be seen as tactical, not strategic

Limited to executing ideas instead of shaping them

Your value gets questioned

As leadership struggles to measure design's ROI

The Solution Isn't Better Design Work. It's Better Data Communication.

Every department that gets executive respect—sales, marketing, product—speaks in data.

They measure impact, quantify outcomes, and present compelling business cases.

That's how they earned their seat at the strategy table.

As one Design Director told me: "The difference between good and great designers is the great ones can come with data... they bring a package of insights and data that helps sell their ideas and what they've created."

When you master data-informed communication, you'll:

✓ Get invited to strategy meetings – Because you bring measurable insights about design's business impact

✓ Gain influence without political games – Using data your company already has

✓ Become a strategic partner – By connecting design decisions to business results

✓ Earn the recognition you deserve – As someone who bridges design and business understanding

You don't need an MBA.

You need a systematic framework to measure, validate, and communicate design impact in executive terms.

This 4-Week Program Transforms Good Designers Into Great Ones:

Week 1: Align Design with Business Goals and Measure Design Impact

Learn how executives think about metrics and how to connect your design work to outcomes they already care about.

Week 2: Turn Problems into Compelling Data Visualizations That Get Buy-In

Master the art of visual storytelling with data—making complex insights scannable and persuasive for time-pressed decision-makers.

Week 3: Validate Design Solutions from Multiple Stakeholder Perspectives

Build bulletproof cases by addressing objections before they arise—using data that speaks to everyone from engineers to executives.

Week 4: Present Your Work with Persuasive 5-Minute Executive Presentations

Deliver presentations that get immediate approval, not weeks of deliberation. Learn the structure executives expect and the language they respect.

Limited to 15 students for personalized coaching.

Training Your Team? Email kai@datainformeddesign.online for bulk pricing.