Cohort 1

Marketers who drive brand awareness, customer acquisition, and growth across channels.

GTM professionals: sales, revenue operations, GTM engineering, customer success, and marketers focused on pipeline, positioning, pricing and launches.

Startup founders building new businesses, from MVP to scale.

Setting strategic direction, making high-stakes decisions, and translating vision into execution.

Marketing to business buyers — account-based marketing, demand generation, and enterprise sales cycles.

Positioning products, crafting messaging, enabling sales, and driving adoption for product launches.

Defining how a product or company is differentiated and perceived relative to competitors.

Make the decisions a launch runs on - and go from the person who writes the deck to the person the whole company aligns behind.