Building a Low-code Lifestyle Business
Learn tools and techniques for building a sustainable business in the $5M to $50M range.
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Course overview
Get to profit quickly
Learn the tools and techniques that next-level founders use to build profitable products quickly.
Who is this course for
01
Aspiring founders who want to learn to get to profit faster
02
Engineers or PMs who want to ship faster with low-code tools
03
Entrepreneurial MBA students looking for real-world tactics
Format & Key outcomes
⚡ Instant Access, 1-on-1 coaching
You'll get instant access to video lectures, slides, and the course workbook.
You'll get a 1-on-1 coaching call with Dan to discuss the specifics of your business.
📋 Niche Selection & Validation
You'll learn how to select a niche that plays to your unique strengths.
Then I'll teach you the exact scripts I use to email and interview prospective customers and get to early revenue.
💸 Minimize cost and complexity
I'll show you why and how to keep your business simple and give you a framework for evaluating when it's okay to add complexity.
🏛️ Architect your low-code startup
We'll dive deep into each component of the low-code stack and discuss trade-offs between specific tools. You'll walk away with a strong understanding of which tools to use and avoid.
📈 Plan for scale
The right decisions upfront can save you tens or hundreds of thousands of dollars down the road. We'll cover exactly what to look for in your tooling and how to avoid tripping-hazards as you scale.
🚀 The Ultralight GTM stack
I'll show you the exact tools and process that you can use to build and scale a marketplace business quickly.
Meet your instructor
Dan Isaza
Dan Isaza
Former founder, VP of Engineering
Dan studied Math & CS at Stanford, where he dropped out to pursue a fast-growing startup that he co-founded. (don't worry, he eventually returned 😉)
Since then, he's been an early engineer at several startups, including Clever Real Estate, where he was the VP of Engineering.
He's excited to teach you the tools of the trade.
Course syllabus
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Week 8
Bonus
- 📄
Course Workbook
- 📄
Intro: How I squandered a $10M opportunity
- 📄
Slides: How I squandered a $10M opportunity
- 📄
Niche Selection
- 📄
Niche Validation
- 📄
Slides: Niche Selection
- 📄
Slides: Niche Validation
- 📄
Managing State
- 📄
Slides: Managing State
- Comprehensive discussion of backends, frontends, automation layers, and payment/analytics tools
- Specific sub-categories within each portion of the tech-stack and the strengths and weaknesses of each
- Strong mental models like the flexibility-readiness boundary and the low-code deadzone.
- 📄
Overview: Anatomy of a Low-code Stack
- 📄
The Backend
- 📄
The Frontend
- 📄
The Automation Layer
- 📄
Payment Processing
- 📄
Analytics
- 📄
Slides: Overview - Anatomy of a Low-Code Stack
- 📄
Slides: The Backend
- 📄
Slides: The Frontend
- 📄
Slides: The Automation Layer
- 📄
Slides: Payment Processing
- 📄
Slides: Analytics
- 📄
Tools for Day 1
- 📄
Scaling your marketplace with email drip sequences
- 📄
Streamlining business operations with Airtable views
- 📄
Slides: The Ultralight GTM Stack
- 📄
Moving to a custom code backend
Welcome! Start here.
Below you'll find the modules for the course, with their respective video lectures and slides.
The modules are intended to be completed in order — but this course is for you, so feel free to jump around if that's how you'll learn best.
You'll also find the course workbook linked below.
The workbook contains some self-reflection exercises for you to identify your niche, validate your idea, and track conversations with prospective customers.
Finally, this course platform contains a built-in discussion feature (kind of like Slack). Introduce yourself on there and get to know the other folks taking the course!
And if you have any questions at any time, please reach out to me here: daniel.isaza.93@gmail.com
Introduction
Learn about how I squandered a $10M opportunity during my senior year at Stanford.
Niche Selection & Validation
You'll learn how to select a niche that plays to your unique strengths.
Then I'll teach you the exact scripts I use to email and interview prospective customers and get to early revenue.
Reducing Cost & Complexity
Complexity is expensive and slows us down. You'll learn exactly how to simplify your product to keep it lean.
These decisions will pay dividends in both the short- and long-term, making it easy for you to keep up with your customers as you scale.
Anatomy of a Low-Code Stack
We'll learn the components of the low-code tech stack:
Bonus: The Ultralight GTM Stack
I'll teach you how to build and scale a profitable marketplace business. You'll learn which tools to use on Day 1, as well as when and how to update and modify your tooling as you scale.
The tools we'll cover can take you to $50M/yr in revenue and beyond.
Appendix: Moving to a custom code backend
The goal of this module is to prepare you for a discussion (with yourself or your technical teammates) about moving to a custom-code backend.
We'll discuss tooling options and my recommendations.
Instant Access & 1-on-1 coaching
Get instant access to video lectures
Instant Access to Video Lectures
You'll receive instant access to video lectures (and slides) when you sign up.
Revenue Workbook
Use the exercises in the course workbook to identify your niche, validate your assumptions, and track conversations with potential customers.
These are the early steps towards your first revenue.
1-on-1 coaching call
You'll get a 1-on-1 coaching call with Dan to identify the tools and processes to take your business to its next milestone — whether you're just getting started or scaling your operation.