Building AI products: A PM's Guide to Strategy and Execution

New
·

10 Days

·

Cohort-based Course

Master the principles of building impactful AI products in 2 weeks. Learn core concepts from strategic positioning to driving adoption.

This course is popular

4 people enrolled last week.

Google
Microsoft
Harvard University
Lightspeed Venture Partners

Course overview

Position your product and career for success in the age of AI

AI is no longer optional - it’s a must have for all products. Join Cy Khormaee, AI Faculty at UCLA with experience building AI products at Attentive, Google, and Microsoft, to discover how product managers can lead their products into the AI era. In this session, Cy will help you cut through the noise and make AI work for your product—offering real-world insights, frameworks, and strategies to help you stay ahead in the rapidly evolving AI landscape. Whether you're just beginning to integrate AI or looking to scale your AI-powered solutions, you'll walk away with practical tools to drive AI adoption and product success.


Reasons to take this course:


- You are being asked to build AI into your product or build a new AI product


- You want to understand how to identify key opportunities for business impact beyond novelty


- You want to learn from real world AI success stories at Netflix, Tesla, and Google


- You are struggling to measure AI products and execution of your AI team


- You looking to move into AI Product Management or leadership role


Course Style:

This course will be dynamic with a lot of student interaction. Much of the content will be taught in the case method where core frameworks are introduced and then immediately applied to real world cases in a discussion format. The projects will follow the discussions to enable students to apply these frameworks to their current problems. Students will walk away from this course with complete strategies to tackle AI in their product.


This event is perfect for product managers looking to expand their AI expertise, enhance their product management skills, and lead AI strategy in their organizations. If you’re looking to transform your product and advance your career, this is a must-attend event for you!

Who is this course for

01

Product Managers looking to understand how apply AI to their product or get a role in AI

02

Managers + Leaders looking to broaden their understanding of AI Strategy to position their organizations for success with AI

03

Aspiring PMs. AI presents a unique opportunity for engineers, analysts, or students looking to transfer into the PM role.

What you’ll get out of this course

How to see the 4 AI Forces

Understand how AI will shape industries and a framework to understand how it will affect yours.


Featured Case Study: Netflix vs Hollywood

How to Apply the 4 AI Advantages

Learn the core ways that you can leverage AI to advantage your business as the forces sweep through your industry.


Case Study: Netflix vs Hollywood pt 2

How to get AI Products Built

Learn the new AI PDLC and how AI product execution is different from traditional software. Understand how this changes the role of PMs and the formation of product + engineering teams as a whole.


Case Study: Tesla vs Everyone

How to Drive Customer Adoption of AI

Use the Crawl-Walk-Run framework to develop trust with customers. Understand common blockers for AI adoption and how to overcome them. Learn the flywheel effects that drive rapid AI adoption.


Featured Case Study: reCAPTCHA

A Plan for AI in your Business

Each module of the course will have a project that constitutes a piece of a wholistic AI strategy. At the end of the two weeks you'll have the first version of your AI Plan ready to put into play.

This course includes

4 interactive live sessions

Lifetime access to course materials

15 in-depth lessons

Direct access to instructor

4 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Feb 18—Feb 23

    Feb

    4

    Strategy: The 4 AI Forces

    Tue 2/45:00 PM—6:00 PM (UTC)

    Strategy: The 4 AI Forces

    4 items

    Feb

    6

    Strategy: The 4 AI Advantages

    Thu 2/65:00 PM—6:00 PM (UTC)

    Strategy: The 4 AI Advantages

    3 items

Week 2

Feb 24—Feb 28

    Feb

    11

    Execution: Getting AI Built

    Tue 2/115:00 PM—6:00 PM (UTC)

    Execution: Getting AI Built

    7 items

    Feb

    13

    Building AI Products: Driving Adoption

    Thu 2/135:00 PM—6:00 PM (UTC)

    Driving Customer Adoption

    5 items

What people are saying

        Cy's course on AI Product Management provides clear, practical frameworks that have transformed how I evaluate AI opportunities. His '4 AI Forces' and '4 AI Advantages' frameworks are simple yet powerful tools for assessing AI's impact on my product and identifying specific areas for improvement.
Stephen Wang

Stephen Wang

CPO, Frontline Gig
        Cy provided his deep industry credibility through practical guidance on navigating AI product complexity, emphasizing iterative development and cross-functional collaboration. Key strategic points provided a practical roadmap for managing uncertainty in AI product development, making this a must-attend session for serious product professionals.
Bruce Huynh

Bruce Huynh

Product Manager, Inayam
        Cy’s approachable style and encouraging tone left a positive impression, making everyone feel that learning about AI is possible, no matter their starting point.
Shruti Mengi

Shruti Mengi

Founder, Repoise | ex-Amazon PM
        Building AI products offered an invaluable framework for both enhancing existing products and building new ones with AI. Drawing from his extensive experience, Cy delivered complex concepts with clarity and practical examples.
Gopal Shenoy

Gopal Shenoy

VP Product, Wiser Solutions
        Cy is an engaging and knowledgeable speaker. I especially like his framework outlining the 4 Pillars of AI. Product and Engineering leaders are adapting quickly to the rapid evolution of AI capabilities, so having a model that helps cut through the noise is invaluable.
Rebecca Campbell

Rebecca Campbell

SVP Engineering, Mural
        An amazing learning experience that took lofty AI theories and turned them into down-to-earth, actionable tools. I came away with hands-on frameworks I could start applying at work the very next day.
Richard Pichardo

Richard Pichardo

PM, Neuron Studios
        As a technical PM myself, I found his insights on using AI to enhance strategy, product workflows, and execution extremely valuable. Cy clearly has a knack for translating complex technical concepts into easy-to-understand language.
Igor Shvartser

Igor Shvartser

Sr. PM, Amazon

Meet your instructor

Cy Khormaee

Cy Khormaee

Cy Khormaee teaches AI at the UCLA Anderson School of Management. He has over two decades of experience in AI, including roles as PM Director at Google (reCAPTCHA/Safe Browsing), PM at Microsoft (AdCenter Analytics), VP Product at Attentive, VP Product at Moovweb (sold to Edgio), and Founder at Contastic (sold to SugarCRM), Cy has a proven track record of building and scaling AI-powered products that disrupt markets.

A pattern of wavy dots

Join an upcoming cohort

Building AI products: A PM's Guide to Strategy and Execution

Cohort 1

$599

Dates

Feb 18—28, 2025

Payment Deadline

Feb 2, 2025
Get reimbursed

Course schedule

4-6 hours per week

  • Tuesdays & Thursdays

    9:00-10:00 AM PST

    Class will meet Tuesday and Thursday Morning for two weeks. There will be short projects after each session to give students an opportunity to apply what they've learned.

Free resource

AI Strategy GPT

Ready to see how AI can help your business grow right now? Kickstart your thinking with this GPT that will apply the fundamental strategies from this course to your business. Just give it a URL and it will give you a starter report on how AI will affect your business and how you can leverage AI to gain the upper hand.

Access Now

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

A pattern of wavy dots

Join an upcoming cohort

Building AI products: A PM's Guide to Strategy and Execution

Cohort 1

$599

Dates

Feb 18—28, 2025

Payment Deadline

Feb 2, 2025
Get reimbursed

$599

10 Days