10 Days
·Cohort-based Course
Master the principles of building impactful AI products in 2 weeks. Learn core concepts from strategic positioning to driving adoption.
This course is popular
4 people enrolled last week.
10 Days
·Cohort-based Course
Master the principles of building impactful AI products in 2 weeks. Learn core concepts from strategic positioning to driving adoption.
This course is popular
4 people enrolled last week.
Course overview
AI is no longer optional - it’s a must have for all products. Join Cy Khormaee, AI Faculty at UCLA with experience building AI products at Attentive, Google, and Microsoft, to discover how product managers can lead their products into the AI era. In this session, Cy will help you cut through the noise and make AI work for your product—offering real-world insights, frameworks, and strategies to help you stay ahead in the rapidly evolving AI landscape. Whether you're just beginning to integrate AI or looking to scale your AI-powered solutions, you'll walk away with practical tools to drive AI adoption and product success.
Reasons to take this course:
- You are being asked to build AI into your product or build a new AI product
- You want to understand how to identify key opportunities for business impact beyond novelty
- You want to learn from real world AI success stories at Netflix, Tesla, and Google
- You are struggling to measure AI products and execution of your AI team
- You looking to move into AI Product Management or leadership role
Course Style:
This course will be dynamic with a lot of student interaction. Much of the content will be taught in the case method where core frameworks are introduced and then immediately applied to real world cases in a discussion format. The projects will follow the discussions to enable students to apply these frameworks to their current problems. Students will walk away from this course with complete strategies to tackle AI in their product.
This event is perfect for product managers looking to expand their AI expertise, enhance their product management skills, and lead AI strategy in their organizations. If you’re looking to transform your product and advance your career, this is a must-attend event for you!
01
Product Managers looking to understand how apply AI to their product or get a role in AI
02
Managers + Leaders looking to broaden their understanding of AI Strategy to position their organizations for success with AI
03
Aspiring PMs. AI presents a unique opportunity for engineers, analysts, or students looking to transfer into the PM role.
How to see the 4 AI Forces
Understand how AI will shape industries and a framework to understand how it will affect yours.
Featured Case Study: Netflix vs Hollywood
How to Apply the 4 AI Advantages
Learn the core ways that you can leverage AI to advantage your business as the forces sweep through your industry.
Case Study: Netflix vs Hollywood pt 2
How to get AI Products Built
Learn the new AI PDLC and how AI product execution is different from traditional software. Understand how this changes the role of PMs and the formation of product + engineering teams as a whole.
Case Study: Tesla vs Everyone
How to Drive Customer Adoption of AI
Use the Crawl-Walk-Run framework to develop trust with customers. Understand common blockers for AI adoption and how to overcome them. Learn the flywheel effects that drive rapid AI adoption.
Featured Case Study: reCAPTCHA
A Plan for AI in your Business
Each module of the course will have a project that constitutes a piece of a wholistic AI strategy. At the end of the two weeks you'll have the first version of your AI Plan ready to put into play.
4 interactive live sessions
Lifetime access to course materials
15 in-depth lessons
Direct access to instructor
4 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Building AI products: A PM's Guide to Strategy and Execution
Feb
4
Feb
6
Feb
11
Feb
13
Stephen Wang
Bruce Huynh
Shruti Mengi
Gopal Shenoy
Rebecca Campbell
Richard Pichardo
Igor Shvartser
Cy Khormaee teaches AI at the UCLA Anderson School of Management. He has over two decades of experience in AI, including roles as PM Director at Google (reCAPTCHA/Safe Browsing), PM at Microsoft (AdCenter Analytics), VP Product at Attentive, VP Product at Moovweb (sold to Edgio), and Founder at Contastic (sold to SugarCRM), Cy has a proven track record of building and scaling AI-powered products that disrupt markets.
Join an upcoming cohort
Cohort 1
$599
Dates
Payment Deadline
4-6 hours per week
Tuesdays & Thursdays
9:00-10:00 AM PST
Class will meet Tuesday and Thursday Morning for two weeks. There will be short projects after each session to give students an opportunity to apply what they've learned.
AI Strategy GPT
Ready to see how AI can help your business grow right now? Kickstart your thinking with this GPT that will apply the fundamental strategies from this course to your business. Just give it a URL and it will give you a starter report on how AI will affect your business and how you can leverage AI to gain the upper hand.
Access Now
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Join an upcoming cohort
Cohort 1
$599
Dates
Payment Deadline