John Gusiff is the Managing Partner of Customer Centric Solutions LLC, which he founded in 2002 after 15 years helping teams across B2C, B2B, and B2B2C industries improve how they understand and serve their customers.

He’s passionate about helping founders, product designers, and product builders create experiences rooted in human-centered design, Jobs-to-Be-Done research, and applied behavioral science. John works closely with product teams to uncover customer progress, reduce friction, and shape solutions that deliver meaningful outcomes.

He has supported companies such as American Honda, Canada Goose, Citibank, Ecobee, G Adventures, Gympass, Humana, Porch, lululemon, Royal Ambulance, Shaklee, and TransAlta.