Founded Customer Centric Solutions LLC in 2002, advising organizations on customer growth, experience, and strategy
20+ years helping global brands including American Honda, Canada Goose, Citibank, lululemon, and Ecobee improve customer acquisition and retention
Specialized in applying Jobs-to-Be-Done and behavioral science to drive product, GTM, and customer experience strategy
Certified behavioral design strategist using the Make It Toolkit to improve adoption, engagement, and customer progress
Designed and delivered executive workshops and courses on JTBD, behavioral design, and customer intelligence
Developed customer intelligence frameworks used to inform segmentation, positioning, onboarding, and growth strategy