Your brand promise is important, however, it is not enough. There are thirty (30) unique elements of customer value that can be delivered in a B2C relationship.

Strategizer's Business Model Canvas is a simply framework to look at and understand how any organization creates, delivers, and captures value.

Customer Value is multi-dimentional (functional, emotional, aspirational) and hierarchical. Create a stronger brand connection with customers requires that you deliver higher-order value propositions (more emotional and aspirational).

Every brand needs to identify which of the thirty (30) unique customer value propositions are most critical to its target consumers. However, it's not simply stating them. Your customers must experience them.

Once you've identified the opportunities (pains or gains) to improve your customer value proposition it's important to identify ways in which you might improve it or execute on it with greater consistency.

Improving your overall brand experience requires transformation within your organization. Awareness is simply the starting point. You must create the Desire to change, the Knowledge for how to do it, empower people with the Abilty to do it and continually Reinforce it.