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Uplevel Your Product Thinking

4.9 (99)

·

3 Weeks

·

Cohort-based Course

Frameworks to evaluate markets & come up with compelling solutions. Applied to 10 product themes! 🔥 500 students 🔥

Course overview

Uplevel Your Product Thinking to have more impact and grow in your career.

Senior IC Product folks (IC 7+) at the top companies have an incredible ability to move between complex product problems in different domains and land impact in short amounts of time. They exhibit high levels of product thinking in addition to organizational savvy in execution.


People with strong product thinking capabilities across levels (IC5 - IC8) are not just highly desired within the companies they currently work at, but are coveted by companies across the tech industry.


In order to expand your product thinking, you need to go broad and think about a lot of products/markets from first principles. The challenge that people face is that they only get to work on only 1 or 2 products every few years and become fully immersed in that space. They put in the effort to broaden their product thinking only when they are looking for new jobs. That is already too little, too late!


This course will help people Uplevel Product Thinking Skills for digital products in a short amount of time.


The unique approach I will be taking is:

1. Break down digital technology products into 10 themes & ~40 markets / product types.

2. Demonstrate how to think about product problems in those themes and markets/product types

3. Leverage 30 min interview styles questions to help people practice product thinking across markets.


Theme 1: Media - Entertain, Educate and connect people!

- Media - By Studios: Netflix, Disney, HBO, CBS, Peacock, YouTube TV…

- Media - Traditional Publishers: NTY, Economist, WSJ, Yahoo

- Media - Music / Podcasts / Audio Books: Spotify, Itunes, Podcast, Audible

- Media - By Creators: IG Reels, TikTok, YouTube, Snap, IG/WhatsApp Channels

- Media - By Community: Reddit, FB Public Groups, LinkedIn

- Media - By Friends & Family: FB Feed / Stories, IG Stories, WhatsApp Status


Theme 2: Marketplaces - The middlemen making connections!

- Marketplaces - Local: Yelp, ZocDoc, Thumbtack, OpenTable, Tripadvisor,

- Marketplaces - Ecommerce: Ebay, FB Marketplace, Etsy

- Marketplaces - Real Estate: RedFin, Zillow

- Marketplaces - Short Term Rentals: AirBnB, VRBO, ..

- Marketplaces - Transportation: Uber, Uber Freight, Lyft, DoorDash, Instacart

- Marketplaces - Travel: Kayak, Expedia, Hotels.com

- Marketplaces - Jobs: Upwork, LinkedIn, Indeed,

- Marketplaces - Dating: Tinder, Match, Bumble, …


Theme 3: Ecommerce - Makes it easy to spend money!

- Ecommerce - Everything: Amazon, Walmart, Target, Costco

- Ecommerce - Local: DoorDash, Uber Eats, Instacart, Amazon, Walmart..

- Ecommerce Verticals: United, Marriott, BestBuy, HomeDepot, HelloFresh / Blue Apron, Chewy,


Theme 4: Messaging - Always On Connection to People!

- Communication - Private: WhatsApp, iMessage, Messenger, IG Direct, Snap, Linkedin, X, Telegram

- Communication - Large Group: Slack, Discord, Microsoft, Google, Workplace, WhatsApp, Telegram


Theme 5: Productivity - Do More With Less!

- Productivity - Personal: Notion, Coda, DropBox, TaskList Apps, Grammarly,

- Productivity - Enterprise: DropBox, Box, Google bundle, Microsoft 365, Atlassian,

- Productivity - No/Low Code Tools: Zapier, Airtable


Theme 6: Gen AI - Amplifying And/Or Replacing Humans on Some Tasks!

- Gen AI - Business Agents: TBD

- Gen AI - Consumer Agents: TBD

- Gen AI - Creator Agents & Tools: TBD


Theme 7: AR/VR - Enhancing world and How we interact with it!

- AR: Assistants, Spatial computing 

- VR: Games, Experiences, Communication & community


Theme 8: Portal to the Internet!

- Consumer Hardware: laptops, phone, watch, glasses, health trackers, AR/VR

- Consumer Platforms - Operating Systems: Windows, Mac, iOS, Android,

- Consumer Platforms - Browsers: Chrome, Safari, Firefox, Arc

- Search: Google, Microsoft, Perplexity, YouTube, TikTok, ..


Theme 9: Ads Products - Pays the bills for the free stuff!

- Advertising - General: Google, Meta, Amazon, Apple, YouTube, TikTok, Snap,

- Advertising - Vertical: Yelp, Uber, Instacart, DoorDash, Expedia, Kayak, LinkedIn


Theme 10: Business Products - Makes it easy(ier) to make money

- Ecommerce Logistics: Fulfillment by Amazon, Shopify Fulfillment, Flexport, Uber Freight

- Ecommerce Dev & Marketing: Shopify, Meta Pages / Shops,

- Business Website & Marketing: Yelp, FB Pages, WhatsApp Business Accounts, Wik, Squarespace ..

- Business - HR / Finance: Intuit, Service Now, ADP, Zenefits, Workday,

- Business - Marketing/Sales: Salesforce, Hubspot, Zoho, SAP, Oracle, Marketo, Mailchimp, LinkedIn



Who is this course for:

This course is going to help you:

- No matter how many years of product experience you have. IC, Manager, Dir, Sr. Dir, VP

- What function you serve in product org. PM, Eng, Design, DS, UXR, PMM etc.

- What ever company you currently work at in the product landscape

Who is this course for

01

Product builders across functions from Product Manger, Design, Data Science, User Research, Marketing will benefit from the frameworks!

02

People with all levels of experience from IC, Manager, Director, Sr. Director and VPs will benefit from the breadth of topics.

03

No matter your industry / company you will benefit from the deliberate thinking that you will practice through the course!

What you’ll get out of this course

Understand the frameworks to come up with compelling product ideas


Understand the complexities of different product types


Apply strong product thinking to a spectrum of products


Understand what great responses look like across product types


This course includes

18 interactive live sessions

Lifetime access to course materials

64 in-depth lessons

Direct access to instructor

15 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Course syllabus

Week 1

Feb 1—Feb 2

    Week 1 Events

    • Feb

      1

      Session 1: Product Thinking - Frameworks

      Sat 2/14:00 PM—10:00 PM (UTC)
    • Feb

      2

      Session 2: Product Thinking - Themes

      Sun 2/24:00 PM—10:00 PM (UTC)

    Product Thinking Frameworks - Overview

    2 items

    Product Thinking Frameworks A - Context & Motivation

    2 items

    Product Thinking Frameworks B: Target Audience

    2 items

    Product Thinking Frameworks C: Customer Problems

    2 items

    Product Thinking Frameworks D: Creative Solutions

    2 items

    [Feb 1] Extended Q&A

    1 item

    Satish - Product Thinking Education Market- Strategy

    2 items

    Theme 1: Media

    2 items

    Theme 2: Marketplaces

    2 items

    Theme 3: Ecommerce

    2 items

    Theme 5 - Productivity

    2 items

    [Feb 2] Extended Q&A

    1 item

Week 2

Feb 3—Feb 9

    Week 2 Events

    • Feb

      4

      Session 3: Frameworks Practice - Segmentation

      Tue 2/41:00 AM—3:00 AM (UTC)
    • Feb

      5

      Session 4: Frameworks Practice - Problems & Solutions

      Wed 2/51:00 AM—3:00 AM (UTC)
    • Feb

      6

      Session 5 - Full Product Practice 1

      Thu 2/61:00 AM—3:00 AM (UTC)
    • Feb

      7

      Session 6 - Full Product Practice 2

      Fri 2/71:00 AM—3:00 AM (UTC)
    • Feb

      6

      [Bonus] Office Hours - Q&A 1

      Thu 2/64:00 PM—6:00 PM (UTC)
    • Feb

      7

      [Bonus] Office Hours - Q&A 2

      Fri 2/74:00 PM—6:00 PM (UTC)
    • Feb

      8

      [Bonus] Frameworks Practice - Segmentation 2

      Sat 2/81:00 AM—3:00 AM (UTC)
    • Feb

      8

      Session 7: Product Thinking - Themes

      Sat 2/84:00 PM—10:00 PM (UTC)
    • Feb

      9

      Session 8: Product Thinking - Themes

      Sun 2/94:00 PM—10:00 PM (UTC)

    [Feb 3] Framework Practice - Segmentation

    8 items

    [Feb 4] Framework Practice - Problems & Solutions

    5 items

    [Feb 5] Full Product Practice 1

    5 items

    [Feb 6] Full Product Practice 2

    5 items

    [Feb 6] Office Hours - Q&A 1

    1 item

    [Feb 7] Office Hours - Q&A2

    1 item

    [Feb 7] Frameworks Practice - Segmentation 2

    2 items

    Theme 4: Messaging

    2 items

    Theme 8 - HW/OS/Browser/Search

    2 items

    Theme 9 - Ads Products

    2 items

    Theme 10 - Business Products

    2 items

    [Feb 8] Extended Q&A

    1 item

    Theme 6: Gen AI

    2 items

    Theme 7: AR/VR

    2 items

    [Bonus Themes] Financial Products

    2 items

    [Bonus Themes]: Design Tools

    2 items

    [Feb 9] Satish Live Product Thinking Exercise

    2 items

    [Feb 9] Product Thinking - Recap

    1 item

    [Feb 9] Extended Q&A

    1 item

Week 3

Feb 10—Feb 16

    Bonus Events

    • Feb

      11

      Session 9 - Full Product Practice 3

      Tue 2/111:00 AM—3:00 AM (UTC)
    • Feb

      12

      Session 10 - Full Product Practice 4

      Wed 2/121:00 AM—3:00 AM (UTC)
    • Feb

      13

      Session 11 - Full Product Practice 5

      Thu 2/131:00 AM—3:00 AM (UTC)
    • Feb

      14

      Session 12 - Full Product Practice 6

      Fri 2/141:00 AM—3:00 AM (UTC)

    [Feb 10] Full Product Practice 3 [Bonus]

    3 items

    [Feb 11] Full Product Practice 4 - Online News / Magazines

    2 items

    [Feb 12] Full Product Practice 5 - Dating

    2 items

    [Feb 13] Full Product Practice 6 - Mentorship

    2 items

Week 4

Feb 17—Feb 21

    Feb

    19

    Session 13 - Full Product Thinking 7

    Wed 2/193:00 PM—5:00 PM (UTC)

    Feb

    20

    Session 14 - Full Product Thinking 8

    Thu 2/203:00 PM—5:00 PM (UTC)

    Full Product Practice 7 [Bonus]

    0 items

    Full Product Practice 8 [Bonus]

    0 items

Post-course

4.9 (99 ratings)

What students are saying

Meet your instructor

Satish Mummareddy

Satish Mummareddy

Over his 20 year career as a product & engineering leader, Satish had led & scaled products at Meta, Yelp, Yahoo and VideoMining. At Meta, Satish led teams building content & product recommendations, teen safety & well-being, civic engagement and advertising products. Previously, he led the services verticals and self-serve ads businesses at Yelp, and supported video platforms & personalization at Yahoo. Satish started his career as a computer vision researcher at a start up building AI driven products after graduating from Penn State University. 


After switching from an engineering leadership role to an IC PM role 11 years ago Satish realized that he needed to develop skills to Influence Without Authority. He is sharing the playbook of principles, processes, skills and frameworks developed over the last decade so that you can improve your product and influence skills at a 10x faster rate with 10% of the effort.

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Uplevel Your Product Thinking

Course schedule

48+ hrs of live instruction with Satish

  • Session 1 - Sat Feb 1

    8AM - 2PM US Pacific Daylight Time


  • Session 2 - Sun Feb 2

    8AM - 2PM US Pacific Daylight Time


  • Session 3 - Mon Feb 3

    5PM - 7PM US Pacific Daylight Time


  • Session 4 - Tue Feb 3

    5PM - 7PM US Pacific Daylight Time


  • Session 5 - Wed Feb 5

    5PM - 7PM US Pacific Daylight Time


  • Session 6 - Thu Feb 6

    5PM - 7PM US Pacific Daylight Time


  • Session 7 - Sat Feb 8

    8AM - 2PM US Pacific Daylight Time


  • Session 8 - Sun Feb 9

    8AM - 2PM US Pacific Daylight Time

  • Session 9 [Bonus] - Mon Feb 10

    5PM - 7PM US Pacific Daylight Time

  • Session 10 [Bonus] - Tue Feb 11

    5PM - 7PM US Pacific Daylight Time

  • Session 11 [Bonus] - Wed Feb 12

    5PM - 7PM US Pacific Daylight Time

  • Session 12 [Bonus] - Thu Feb 13

    5PM - 7PM US Pacific Daylight Time

  • Session 13 [Bonus] - Wed Feb 19

    5PM - 7PM US Pacific Daylight Time

  • Session 14 [Bonus] - Thu Feb 20

    5PM - 7PM US Pacific Daylight Time

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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Uplevel Your Product Thinking