Consumer Insights For Marketers
Consumer Insights For Marketers
3 Days
·Cohort-based Course
Don't just trust your gut! Master the best methods, tools and data sources to inform marketing decisions with insights.
Consumer Insights For Marketers
3 Days
·Cohort-based Course
Don't just trust your gut! Master the best methods, tools and data sources to inform marketing decisions with insights.
Get notified about the next cohort
Hosted by
Cronja Hultin
10 years experience leading a digital insights company working with top brands.
Course overview
Unlock consumer insights from online data
To make effective decisions, you must first understand your consumers.
This 3-day virtual bootcamp is for anyone who wants to gain a deep understanding of their consumers by gathering insights from online behavior, conversations, reviews, surveys and existing studies.
This course is for anyone who is...
01
A marketer or brand builder of a consumer band.
02
A creative creature, but data isn’t yet your jam.
03
Wanting a crash course on the right tools and methods for insights on your market, consumers and competitors.
Key outcomes
Use a data driven approach to marketing
Familiarize yourself with the use of proactive and reactive analysis to support marketing or product decisions.
Identify the customer journey and touch points
Map the customer journey and identify how different touch points can provide data and insights.
Discover the best digital tools to gather consumer data
Identify the best digital tools to answer your questions and gather consumer data from social listening, web scraping, social media monitoring, surveys and secondary research.
Utilize existing data sources to answer questions
Collect insights from existing data sources to categorize your market, consumers and competition.
Turn consumer reviews and social media posts into actionable insights
Identify consumer preferences from online behavior.
Perform primary research through surveys
Design and conduct primary research to collect important answers about your market, consumers and competitors.
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Consumer Insights For Marketers
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Meet your instructor
Cronja Hultin
I used to think data seemed scary and boring, until I joined a digital insights company in New York helping the world's top brands make decisions based on insights.
In addition to 10 years of experience with digital and social media insights, I have also led a course on Strategic Analysis at Berghs, an award winning school ranked Top 5 communication schools worldwide.
I'm here to show you all the ways that data and insights can be fun and exciting.
Be the first to know about upcoming cohorts
Consumer Insights For Marketers
Course syllabus
01
Strategic Analysis
Understand the meaning and importance of strategic analysis, and when and how data can support decision making for a brand.
02
Customer Journey & Touch Points
Map the customer journey and identify how different touch points can provide data and insights.
03
Research Methods & Digital Tools
Connect your questions with efficient research methods and master different digital tools to answer questions about your market, consumers and competitors.
04
Secondary Research, Desktop Research
Apply this research method and master how to easily use existing data sources to understand your market, consumers and competition.
05
Social Listening
Turn social media posts into actionable insights and identify consumer preferences from online behavior.
06
Web Scraping
Transform competing products' details and consumer reviews into actionable insights about your consumers and competitors.
07
Social Media Monitoring
Evaluate content performance to understand your audience and inform communication, marketing and creative best practices.
08
Online Surveys
Design and conduct primary research to collect important answers about your market, consumers and competitors.
Be the first to know about upcoming cohorts
Consumer Insights For Marketers
Learning is better with cohorts
Active learning, not passive watching
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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Consumer Insights For Marketers
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