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Consumer Insights For Marketers

New
·

3 Days

·

Cohort-based Course

Don't just trust your gut! Master the best methods, tools and data sources to inform marketing decisions with insights.

Hosted by

Cronja Hultin

10 years experience leading a digital insights company working with top brands.

Course overview

Unlock consumer insights from online data

To make effective decisions, you must first understand your consumers.


This 3-day virtual bootcamp is for anyone who wants to gain a deep understanding of their consumers by gathering insights from online behavior, conversations, reviews, surveys and existing studies.

This course is for anyone who is...

01

A marketer or brand builder of a consumer band.

02

A creative creature, but data isn’t yet your jam.

03

Wanting a crash course on the right tools and methods for insights on your market, consumers and competitors.

Key outcomes

Use a data driven approach to marketing

Familiarize yourself with the use of proactive and reactive analysis to support marketing or product decisions. 

Identify the customer journey and touch points

Map the customer journey and identify how different touch points can provide data and insights.

Discover the best digital tools to gather consumer data

Identify the best digital tools to answer your questions and gather consumer data from social listening, web scraping, social media monitoring, surveys and secondary research.

Utilize existing data sources to answer questions

Collect insights from existing data sources to categorize your market, consumers and competition.

Turn consumer reviews and social media posts into actionable insights

Identify consumer preferences from online behavior.

Perform primary research through surveys

Design and conduct primary research to collect important answers about your market, consumers and competitors. 

A pattern of wavy dots
Join an upcoming cohort

Consumer Insights For Marketers

Cohort 1

$500 USD

Dates

Oct 25 - 27, 2022

Payment Deadline

Oct 23, 2022

See what people are saying

        I now have the ability to understand the analytical part of strategic work. What tools I can work with, but also order from those who are super good at research."
Anonymous Student

Anonymous Student

Berghs School of Communication
        My favorite course by far! Taught me incredibly valuable tools that feel important when looking at research from different aspects!
Anonymous Student

Anonymous Student

Berghs School of Communication
        Very educational course overall. Fun and useful to test the more analytical part of strategy work, and good guidance from Cronja during the course.
Anonymous Student

Anonymous Student

Berghs School of Communication

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Meet your instructor

Cronja Hultin

Cronja Hultin

I used to think data seemed scary and boring, until I joined a digital insights company in New York helping the world's top brands make decisions based on insights.


In addition to 10 years of experience with digital and social media insights, I have also led a course on Strategic Analysis at Berghs, an award winning school ranked Top 5 communication schools worldwide.


I'm here to show you all the ways that data and insights can be fun and exciting.

A pattern of wavy dots
Join an upcoming cohort

Consumer Insights For Marketers

Cohort 1

$500 USD

Dates

Oct 25 - 27, 2022

Payment Deadline

Oct 23, 2022

Course syllabus

01

Strategic Analysis

Understand the meaning and importance of strategic analysis, and when and how data can support decision making for a brand.

02

Customer Journey &  Touch Points

Map the customer journey and identify how different touch points can provide data and insights.

03

Research Methods & Digital Tools

Connect your questions with efficient research methods and master different digital tools to answer questions about your market, consumers and competitors. 

04

Secondary Research, Desktop Research

Apply this research method and master how to easily use existing data sources to understand your market, consumers and competition.

05

Social Listening

Turn social media posts into actionable insights and identify consumer preferences from online behavior.

06

Web Scraping

Transform competing products' details and consumer reviews into actionable insights about your consumers and competitors.

07

Social Media Monitoring

Evaluate content performance to understand your audience and inform communication, marketing and creative best practices.

08

Online Surveys

Design and conduct primary research to collect important answers about your market, consumers and competitors. 

A pattern of wavy dots
Join an upcoming cohort

Consumer Insights For Marketers

Cohort 1

$500 USD

Dates

Oct 25 - 27, 2022

Payment Deadline

Oct 23, 2022

Learning is better with cohorts

Learning is better with cohorts

Active learning, not passive watching

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

When is the next Cohort?
How much time will this take?
Will the sessions be recorded?
How much is the course?
Will there be a community?
How much experience or knowledge do I need before taking the class?
A pattern of wavy dots
Join an upcoming cohort

Consumer Insights For Marketers

Cohort 1

$500 USD

Dates

Oct 25 - 27, 2022

Payment Deadline

Oct 23, 2022

Stay in the loop

Sign up to be the first to know about course updates.

$500 USD

New
·

3 Days