Content Flagship

Recordings are below!

This session will get us energized and ready to build, with an exploration of the key concepts and some creative freewriting. We'll dive into your key messages with fun and creative exercises that we work on together.

We'll also set your goals and intentions for our time together, and Sonia will walk you through the key pieces of the program.

Bring a notebook (physical is great, or something like Google Docs or your favorite notes app also works just fine).

This is where we'll go over the critical structures that make sure your flagship serves your goals. And we'll learn about an easy tool you can set up that will be hugely helpful when it's time to promote your site.

We're going to make a couple of big decisions for your flagship today. Don't worry, you can update them later, if you like!

Be ready to take notes and can capture your ideas and insights.

This is where we'll really dive into the specifics of your message. We'll do some powerful exercises to uncover your content fingerprint and find your core message. Then we'll work on making that message memorable and consistent, and we'll start to populate your content universe with it.

We'll do exercises in class, so, as always, be ready to take notes so you can capture your writing and additional insights for later.

In the final core session of 2022, we'll look at what you're offering your audience, and how to crystallize it into a powerfully distinctive message.

Sessions will resume again in January with refinements and processes for keeping your site shiny!

No more "just get something published once a week"! In this session, we'll get off the unending content treadmill, and start assembling the pieces that actually serve our goals.

In this session, we talk about the drivers of strategic content, and smarter strategies for creating content sequences as well as ongoing content like a blog or podcast.

As always, be ready to take notes and do some writing in class!

Are clients from another planet? Sometimes it seems that way. This session is all about finding the prospects that become excellent clients, then building the structures that support that relationship. We'll also talk about building a "client zone" for your site, and we'll touch on a few elements of SEO.

After our main class modules are completed, you'll get access to two bonus courses that you can take at your own pace. You'll also be able to attend implementation sessions with Sonia's private community. These unlock after our main coursework is done, so they're not a distraction!

The Excellent and Sustainable Blog workshop will unlock at the end of January, and the Smarter Email Marketing workshop will unlock in February. You'll have access to all the bonuses through July 31, 2023.

Additional sessions on planning and 2023 goal setting. Our 2022 Reflection Party will be housed here.