This session will get us energized and ready to build, with an exploration of the key concepts and some creative freewriting. We'll dive into your key messages with fun and creative exercises that we work on together.

We'll also make a flexible plan for keeping your project on track ... so you end up with a polished site you love.

This is where we'll go over the critical structures that make sure your flagship serves your goals. And we'll learn about an easy tool you can set up that will be hugely helpful when it's time to promote your site.

We're going to make a couple of big decisions for your flagship today. Don't worry, you can update them later, if you like!

This is where we'll really dive into the specifics of your message. We'll do some powerful exercises to uncover your content fingerprint and find your core message. Then we'll work on making that message memorable and consistent, and we'll start to populate your content universe with it.

Now that you have a unique and memorable message, we're going to use it to go find your audience. We'll work on both expanding your professional universe and building the audience of potential clients or customers who want to know more about you.

No more "just get something published once a week"! In this session, we'll get off the unending content treadmill, and start assembling the pieces that actually serve our goals. We'll build out a content framework for what we want to achieve, then make a workable plan to get it done.

Are clients from another planet? Sometimes it seems that way. This session is all about finding the prospects that become excellent clients, then building the structures that support that relationship.

Unlocks when the Flagship course is completed

In these pre-recorded sessions, Sonia walks you through the structures, tools, and processes to write a terrific blog ... and to keep writing for the long haul. These sessions are also applicable to other sustainable content, like podcasts or video.

Unlocks when the Flagship course is completed

In this pre-recorded workshop, Sonia walks you through the essential strategies and techniques for effective email marketing.

Your course tuition includes six full months of implementation sessions with Sonia and her community. You'll get support and gentle accountability to complete all of the coursework — and even your ongoing content.

Your course includes two private coaching calls with Sonia.

We recommend you take the first to dial in your messaging and business goals. Then you can use the second to troubleshoot when you need it!

Sonia will also prepare an in-depth report with feedback on your finished site. You have a full year from your start date to request this.