Most sites don't drive business goals because they lack focus. Deciding on your key messaging takes some real discipline.

You'll get in-depth coursework to unearth your messages — as well as private coaching time with Sonia Simone — to walk you through those essential decisions.

There are a handful of points on your website that can make or break your first impression with potential clients.

We'll walk you through the pages that absolutely must be on your site, and how to make them exceptional. And you'll get a strong draft done ... in real time.

"More content" tends to be a writer's first answer when building their site out.

But it's not a matter of more ... it's a matter of getting the right pieces onto your site, and putting them in the right positions.

Does talking yourself up make you queasy? We have a fun, easy process that Sonia calls "10% brags."

You'll use them to talk about your most impressive accomplishments ... without making yourself look like a windbag.

Just like big brands build a "path to purchase," we're going to put together your individual "path to client."

Your site will become a place where clients learn how much they want to work with you ... and exactly how to move forward.

Prospect outreach is one of the most important aspects of an authoritative site ... but most site owners ignore it.

Why? Because it feels hard!

We'll give you simple templates and frameworks that will help you expand your network and pipeline.

The course sets aside dedicated time to get the assignments done in a supportive group setting.

You'll also get six months of access to our implementation group, including flexible coworking and quick weekly goal-setting and end-of-week accountability calls.

This workshop includes two bonus on-demand workshops on strategic content creation.

These will unlock after we've completed our live sessions. That keeps them from distracting us while we work together on your content flagship.

The 2023 version of the course includes two private coaching sessions with Sonia.

The first is to set your goals and priorities for the program. The second is for any troubleshooting you may need along the way!

Our updated course includes in-depth feedback on your site!

When you're ready for feedback, Sonia will personally prepare a detailed report, so you know what's working and what still needs some adjustment.

You'll have a full calendar year to submit your site for feedback.