Level up on TikTok - Launch Your Video Content Journey Without The Cringe


(5 ratings)


3 Weeks


Cohort-based Course

Launch + Level Up Your TikTok Content Journey.

Previously at


Course overview

You want to FINALLY start taking TikTok seriously, but...

You're feeling just a bit overwhelmed.

You know you should be posting on TikTok.

You know the massive impact it can have for your personal brand, your career, and your goals.

But you're just not sure where to start.

Maybe the cringe factor is a tad too overwhelming.

Maybe you're feeling a little weird about "putting yourself out there"

Maybe you're already posting, but you're stuck in the dreaded TikTok jail.

Maybe you need a framework or support to finally put yourself (or your brand) in the spotlight.

Then You're in the Right Place.

In this live, group-based cohort, you'll learn to craft compelling content that resonates with your audience, decode the intricacies of the TikTok algorithm, and create a consistent personal brand that speaks directly to the SOULS of your viewers, without the cringe factor.

You'll be guided through the tactics that led to my own (and my dozens of clients') rapid growth, ensuring you're equipped to capture value-based-content moments, identify patterns to re-create, and turn viewers into loyal followers.

Expect to emerge as a confident content creator, with a thriving and confident TikTok presence that not only reaches but engages and expands your target audience, propelling your brand into the spotlight.

Who is this course for


Creative professionals who need a little push to FINALLY put themselves out there


Content Creators who already have a personal brand on other platforms, but want to learn to launch on TikTok.


Marketing Professionals looking to stay ahead of the curve in 2024, and learn the ins-and-outs of TikTok.


Entrepreneurs and Business Owners looking to infuse new life into your personal brand and connect with a broader market via TikTok.


Existing TikTok Creators who aren't seeing the results they want and are looking for a brand boost.

What you’ll get out of this course

You'll learn to hone in on your "creative downloads"

Using techniques from master creators and artists, you'll learn to listen for - and hone in on - your creative downloads, making yourself an ideas machine.

You'll learn how to tap into your personal brand building and identity marketing.

You'll craft a compelling brand narrative and aesthetic that resonates on TikTok and stands out in the fast-paced TikTok environment.

You'll learn how to express your authenticity through storytelling and content series.

You'll master the craft of storytelling through authenticity, allowing your true self to shine through every TikTok post.

You'll learn how to create value-based content that keeps your audience coming back for more.

We delve into the art of crafting value-based content that not only captures attention but also ensures your audience eagerly anticipates every new post.

You'll shift your mindset, overcoming mental blockers of "putting yourself out there"

We tackle the common fears and hesitations head-on, providing you with the confidence and practical strategies needed to present your most authentic self to the world and embrace the vulnerability that comes with true online expression.

This course includes

3 interactive live sessions

Lifetime access to course materials

10 in-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Post-Course


    • Bonus Follow-Up Session

  • Bonus


    • Office Hours and Q+A

Preview The Cohort

Course schedule

4-6 hours per week
  • Monday, February 12th

    6:00pm CST

  • Monday, February 19th

    6:00pm CST

  • Monday, February 26th

    6:00pm CST

  • PLUS Included, 1:1 Session with Courtney (15 - 30 mins)

    6:00pm CST

  • Weekly projects

    2 hours per week


(5 ratings)

What people are saying

        My first post of the cohort went semi-viral! It just hit 129,000 views, 7,324 likes, 510 comments and and 319 saves. Woohoo! It took me about 45 minutes of filming it to finally "be me" on camera and I'm so glad I put in the time.
Jennifer Schwert

Jennifer Schwert

        I got over 1,000 views on my first Live, and I already hit 3,000 followers. I’m finally starting to GET tiktok. Not only did Courtney help me with my content, she also gave me tons of guidance on monetization and sales funnel structure to capture clients.
Tiffany Fede

Tiffany Fede

Meet your instructor

Courtney Johnson

Courtney Johnson

Hi, Y'all, I'm Courtney!

I've spent the last 10 years managing personal brands, from athletes, to musicians, to tech CEOs.

I have an audience of 150k on TikTok and 40k on Instagram, all from short form video.

I know how cringe it can feel to finally launch your TikTok journey - so I'm here to guide you through every step of the way!

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21 TikTok Hooks

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Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
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Level up on TikTok - Launch Your Video Content Journey Without The Cringe


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