Ready for Launch - The PMM's Guide to Product Launches
4.7 (30)
4 Weeks
·Cohort-based Course
The only course to help Product Marketers nail launches from start to finish — from research and strategy, to execution and measurement.
Ready for Launch - The PMM's Guide to Product Launches
4.7 (30)
4 Weeks
·Cohort-based Course
The only course to help Product Marketers nail launches from start to finish — from research and strategy, to execution and measurement.
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Course overview
Say goodbye to stitched together launch plans and hello to a repeatable playbook
Are you starting from scratch every time you launch a product? Does go-to-market feel like a jumble of random tactics? Are results next to impossible to measure?
With Ready for Launch, you’ll master the art of product launch and be all set to bring new products to market with confidence.
Learn from three award-winning product marketers and get the tools, processes and frameworks you need to consistently run great launches, time and time again.
For Early & Growth Stage B2B Product Marketers
01
Product Marketers who want a battle-tested blueprint for their first end-to-end product launch.
02
Senior Product Marketers who want to elevate their launches from good to great.
03
Solo Product Marketers who need to streamline their launch processes while driving impact.
No more second guessing yourself
Lack confidence in planning and managing product launches?
Walk away with a proven system that will help you run successful launches every time.
Forgetting to start with market research?
Learn how to quickly understand your market and competitive landscape and how to use these insights and inputs for your launch.
Do your launches lack and solid strategy?
Upgrade your approach to thinking more strategically about segmentation, positioning, pricing, packaging, and campaign strategy as a key part of your launch process.
Overwhelmed with everything that needs to get done?
Develop a simple system for managing your stakeholders, launch tasks, and bill of materials.
Starting every launch from scratch?
Get over a dozen proven templates and frameworks that are easy to customize and help you hit the ground running.
Feel like you’re all alone on an island?
Join a network of peers that can help you overcome imposter syndrome, refine your approach and level-up as a product marketer.
What’s included
Live sessions
Learn directly from your instructors in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Ready for Launch - The PMM's Guide to Product Launches
Course syllabus
8 live sessions • 2 lessons • 32 projects
Week 1
Aug
29
Liftoff 🚀
Liftoff
Week 2
Sep
3
Market & Competitive Research
Sep
5
Office Hours & Breakouts
Market & Competitive Research
Week 3
Sep
10
Segmentation, Pricing & Packaging
Sep
12
Positioning & Messaging
Audience Definition
Pricing & Packaging
Positioning & Messaging
Week 4
Sep
17
Office Hours & Breakouts
Sep
19
Launch Execution & Enablement
Launch Prioritization
Launch Execution
Launch Enablement
Week 5
Sep
24
Post-Launch Measurement & Strategy
Post-course
Launch Retrospective
4.7 (30 ratings)
What students are saying
Meet your instructors
Andy McCotter-Bicknell
Founder @ Healthy Competition
👋 Built competitive intel programs @ Apollo.io, ClickUp, and ZoomInfo
💚 Creator of Healthy Competition, the #1 community, newsletter, and podcast for Competitive Intel practitioners
🧑🏫 Built the Competitive Playbook course to help beginners build Competitive programs from scratch (200+ students)
Jason Oakley
Founder @ ProductivePMM
🚀 Creator of Productive PMM, where founding PMMs go for inspiration, tools, and coaching.
🗂️ Write PMM Files, a weekly newsletter with practical PMM examples
👋 Previously led Product Marketing @ Klue, Chili Piper, and Uberflip
Tamara Grominsky
Founder @ PMM Camp
✨ Creator of PMM Camp, the newsletter and community for product marketing leaders
👋 Previously Chief Strategy Officer @ Unbounce and VP Product Marketing @ Kajabi
🎯 Built Segmentation Certified and Pricing Certified self-paced courses to help PMMs apply strategy in a practical way
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Ready for Launch - The PMM's Guide to Product Launches
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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