Launching Behavioral Science Projects
2 Weeks
·Cohort-based Course
Develop your first applied behavioral science project while learning the key knowledge and frameworks of the field.
Launching Behavioral Science Projects
2 Weeks
·Cohort-based Course
Develop your first applied behavioral science project while learning the key knowledge and frameworks of the field.
Hosted by
Connor Joyce
BeSci Founding Member @ Microsoft & Tonal; Writer & Speaker, Researcher @ Twilio
Course overview
Generate value from applying behavioral insight in weeks!
⭐ You will learn behavioral science in the applied sense, focusing on the first steps to begin crafting yourself as the subject matter expert on your team. Concluding the course, you will be ready to implement your first project strategy and a learning plan to continue your knowledge and skill growth.
🏗️ Together we will move beyond just learning about frameworks and reading success stories. You will be empowered with the tactical knowledge to start something in your own role. This course is a 2-week sprint to build your first behavioral science project.
🛠️ If you have been interested in building a behavioral toolkit, this course is a clear path to doing so in a fun and interactive way.
This course is for you if...
01
You are a PM who has read about a successful behavioral science project but are unsure how to replicate it in your work environment.
02
You are a designer who has tried to start a behaviorally influenced project but became overwhelmed by the vastness of the field.
03
You are a market analyst who is bought into the benefit of applied behavioral science and are looking for assistance identifying your first
What you’ll get out of this course
Develop your own applied behavioral science project
You will utilize one of the templated project plans or create a custom one to construct a launch strategy that you will be able to implement to showcase the value behavioral science immediately brings to your team and organization.
Skills to identify project opportunities
With a toolkit filled with frameworks, you will have the ability to evaluate your work context to pinpoint areas where the application of a behavioral intervention will yield more desirable user behavior.
Knowledge of the core tenant of applied behavioral science
Going through a crash course describing how the main components of behavioral science are most relevant to applied work, you will leave with a plan of what aspects you should spend more time learning.
A network of like-minded individuals
Working with other aspiring applied behavioral scientists on class projects, you will share knowledge and learn from each other. If you don't have a besci network, you will possess one after this course!
Launching Behavioral Science Projects
What people are saying
Isha Jain
Michelle Handy
Alyssa Lampert
Loizos Konstantinou
Meet your instructor
Connor Joyce
2x BeSci Practice Founder, Research Lead @ Twilio
Hello, my name is Connor, and I have served as the founding member of two behavioral science practices, one at Microsoft and another at Tonal. I also am a behavioral science community builder and co-founder of the Applied Behavioral Science Association, a group established to add more definition to this great field. In this work and through many other projects, I have taken the academic insights of behavioral science and turned them into business value.
In my years as an applied behavioral science community leader, I have learned that for teams to survive, they must move from evangelizing for the inclusion of behavioral science to incorporating its insights into value-adding projects. Distilling the insights garnered over this time, I am a frequent writer, speaker, and consultant. Launching this course is the next step in scaling my insights to empower individuals to turn their idea of a behavioral science team into a reality.
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Launching Behavioral Science Projects
Course syllabus
01
Gripping the most useful BeSci concepts in an applied setting
Applied BeSci is a vast field with tremendous knowledge to implement, and new entrants are quickly overwhelmed with determining which aspects are most relevant to their work. I will introduce the most pertinent elements that behavioral scientists apply in their work, and you will leave with a learning plan with your most relevant areas.
02
Building your first project
This lesson will focus on starting a project ASAP by utilizing a repurposed approach and finding an application for it. Examples of template projects we will review are: behaviorally influenced A/B notification testing, design audit, and a debiased user interview guide, among others. You will conclude with a project idea ready to be deployed.
03
Developing custom interventions
When utilizing a template is not possible, the creation of a custom intervention becomes necessary. In this lesson, we will dive deeper into the standard view of intervention development, which includes identifying areas ripe for impact through testing a solution. You will finish with a pinpointed opportunity and brainstormed solutions to develop.
04
Creating a launch plan and overcoming common challenges
In the final lesson, we will construct a launch plan filled with a communication strategy, resource requirements, timelines, and methods for overcoming common challenges. We will conclude with a project showcase where we have a live review of one of the project plans you have created.
Course schedule
5-7 hours per week
Mondays & Wednesday
4:00-5:30pm PT
There will be four sessions: 3/13, 3/15, 3/20, 3/22
Course Projects
2 hours per week
In this course, you will create two projects based on the learning lessons. At the conclusion you will share this project. Over the two weeks, expect to 4 hours collectively on these two projects.
Pre-reading
2 hours per week
There will be pre-reading for each course which should take around 1 hour per course.
Learning is better with cohorts
Active hands-on learning
This course includes live workshops and hands-on projects!
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and teams as you build your project outline.
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you!
Frequently Asked Questions
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
Who is this class not for.
Can I get this course reimbursed by my employer?
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