Discover your product community and turn them into evangelists. Build with your community and find your 100 early adopters in 30 days.
with
with
Product & Community
A masterclass on community-driven product building in web3
Your early adopters will help shape the future of your products. Build with your community. Find your 100 early adopters in 30 days.
Tech Founders
You're a founder with a prototype or working product looking for a strong evangelist community. You may not be sure how to fin
Product Builders
You’re about to launch something new and want frictionless high-quality feedback on the product. We’ll save you time and en
Community Builders
You know how to build community but are not sure how to get support from your product, engineering, or leadership teams.
Led product and growth at Amazon & Twitch gaming communities of 10 million users. He's currently at Wyze, a consumer tech startup that recently raised $110 million in Series B, with community efforts that led to 30 product launches, 5 million paying customers, and more than 15k beta testers in 3 years. Mark scaled product communities from zero to 100k members. He also led a team of 8 Product Managers, UX Researchers, and Community Managers, combining these disciplines to champion community-led growth. He's a fellow at On Deck, Reforge, and Product School, part of 12 programs, and has coached more than 200 professionals.
01
Analyze how the landscape is shifting from building products FOR the customers to building products WITH the customers. We'll share best practices of successful startups that took a community-driven approach and how you can apply these learnings to your own product. We will also cover common pitfalls and missed opportunities when you don't have you
02
Where do you find them? How do you ask them to participate, knowing that they are busy with their jobs, families, and other commitments? We will provide you with resources and tactics to find them and provide you with ideas to build the right incentive plan.
Topics include: (1) Establish guiding principles to get your community started, (2) Creat
03
We will discuss the mechanics and systems in place to make sure that you can collect, prioritize, and build a tight feedback cycle and ensure that you have ongoing engagement from your early community members.
Topics include: (1) Create a community feedback cycle and get a more holistic set of recommendations, (2) Turn your customers into partners
04
Sustain engagement and scale this relationship. We'll help you build a cadence of feedback, support, and engagement to maintain user relationships while increasing referral or word of mouth.
Building the right framework will help you get the right support from your community to have a successful product rollout and we'll help prepare you for laun
We will follow a workshop-style model that will allow you to create artifacts like backlogs and roadmaps while directly interacting with the coaches and guest speakers.
You will be surrounded by other founders and builders dealing with similar challenges and carry out meaningful discussions using breakout rooms and Slack.
You’re a busy person. You can figure things out when you have to, but it’s important to have feedback and accountability to drive your likelihood of success.
Get the chance to evaluate existing communities and immerse yourself both as a founder/builder & community members
You'll get personalized advice and coaching from Nathan, Mark, and other experts on your career goals