Build Your Web3 Squad by Mark Tan

Build Your Web3 Squad

Discover your product community and turn them into evangelists. Build with your community and find your 100 early adopters in 30 days.

with

Mark Tan

with

Mark Tan

Product & Community

A masterclass on community-driven product building in web3

Your early adopters will help shape the future of your products. Build with your community. Find your 100 early adopters in 30 days.

See what people are saying

So excited to see Mark create this amazing course! It’s been such a pleasure to see these two natural community-builders in action through their engagement with On Deck, and I’m glad that they’re sharing their wisdom with others who are building community-driven products. Can’t wait for this!

Anthony Nardini

Program Director, On Deck First 50 Fellowship

Mark brings a strong perspective of the user community to the projects he oversees. Mark’s enthusiasm for looking to understand the customer and his involvement in projects are always with a positive attitude and interest in how to best define the best user experience. I highly recommend Mark.

Jason Levine

Senior Design Leadership at Amazon

Mark has a great passion for product management. His strong ability to organize information, attention to detail, strong project management skills, and experience in search and e-commerce, makes him a great asset for companies seeking platform optimization and user/community growth.

Lake Dai

VC LDV Ventures

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Build Your Early Product Communities

Who is this course for

01

Tech Founders

You're a founder with a prototype or working product looking for a strong evangelist community. You may not be sure how to fin

02

Product Builders

You’re about to launch something new and want frictionless high-quality feedback on the product. We’ll save you time and en

03

Community Builders

You know how to build community but are not sure how to get support from your product, engineering, or leadership teams.

Topics covered

Overview and trends in product-building with communities

Finding your founding community members

Building a tight community feedback loop

Community engagement during testing and development phase

Rally your early adopters to help you spread the word and get referrals by the time you launch

Maintain and scale this community relationship as your company grows

Meet your instructor

Mark Tan

Led product and growth at Amazon & Twitch gaming communities of 10 million users. He's currently at Wyze, a consumer tech startup that recently raised $110 million in Series B, with community efforts that led to 30 product launches, 5 million paying customers, and more than 15k beta testers in 3 years. Mark scaled product communities from zero to 100k members. He also led a team of 8 Product Managers, UX Researchers, and Community Managers, combining these disciplines to champion community-led growth. He's a fellow at On Deck, Reforge, and Product School, part of 12 programs, and has coached more than 200 professionals.

Course syllabus

Understand the trends and landscape

Analyze how the landscape is shifting from building products FOR the customers to building products WITH the customers. We'll share best practices of successful startups that took a community-driven approach and how you can apply these learnings to your own product. We will also cover common pitfalls and missed opportunities when you don't have you

Find your early community members

Where do you find them? How do you ask them to participate, knowing that they are busy with their jobs, families, and other commitments? We will provide you with resources and tactics to find them and provide you with ideas to build the right incentive plan.

Topics include: (1) Establish guiding principles to get your community started, (2) Creat

Build a tight community feedback loop

We will discuss the mechanics and systems in place to make sure that you can collect, prioritize, and build a tight feedback cycle and ensure that you have ongoing engagement from your early community members.

Topics include: (1) Create a community feedback cycle and get a more holistic set of recommendations, (2) Turn your customers into partners

Build a framework that scales

Sustain engagement and scale this relationship. We'll help you build a cadence of feedback, support, and engagement to maintain user relationships while increasing referral or word of mouth.

Building the right framework will help you get the right support from your community to have a successful product rollout and we'll help prepare you for laun

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Build Your Early Product Communities

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Learning is better with cohorts

Active learning, not passive watching

We will follow a workshop-style model that will allow you to create artifacts like backlogs and roadmaps while directly interacting with the coaches and guest speakers.

Excel with a Cohort of Peers

You will be surrounded by other founders and builders dealing with similar challenges and carry out meaningful discussions using breakout rooms and Slack.

Accountability and Feedback

You’re a busy person. You can figure things out when you have to, but it’s important to have feedback and accountability to drive your likelihood of success.

Case Studies of Live Communities

Get the chance to evaluate existing communities and immerse yourself both as a founder/builder & community members

Office Hours

You'll get personalized advice and coaching from Nathan, Mark, and other experts on your career goals