A month-long masterclass on community-driven product building. 

Your early adopters will help shape the future of your products. Mark and Nathan will teach you everything they know about early product communities in this one-month class, transforming the next 5 years of your company-building experience. They will share tips and tricks to find the right customers using proven methods, connect them together, and keep them engaged by taking best practices from their decades of experience and bring you world-class leaders from today’s unicorns.

We’ll go in-depth on the following concepts

Overview and trends in product-building with communities

Community engagement during testing and development phase

Rally your early adopters to help you spread the word and get referrals by the time you launch

Maintain and scale this community relationship as your company grows

Founder with a prototype. Early founders seeking a stronger evangelist community for their product. You may not be sure how to find them, engage them, retain them, or do it without spending all your time on them.

Product builders launching a new product. You’re about to launch something new inside your company and want to efficiently build an early community. We’ll save you time and energy to launch successful products.

This will be ideal for founders and builders who have a prototype, less than 100 early adopters, are not sure where to find early community, are nervous to engage with them, and wants frictionless high-quality feedback on the product.

Led product and growth at Amazon & Twitch gaming communities as well as early-stage startups like Wyze, a consumer tech startup with community efforts that led to five million paying customers in three years. 

Mark scaled product communities from zero to 100k members. He also led teams of Product Managers, UX Researchers, and Community Managers, combining these disciplines to champion community-driven product development. He's an active fellow and community champion at On Deck, Reforge, and Product School communities.

Led community at OpenIDEO, Khan Academy & Google with over a decade of community building experiences with in-person and online communities. Experienced user researcher with expertise in both qualitative and quantitative methods. 

In this course, you will meet and engage over 100 power users identifying how to find them, get their interest, engage them and turn them into community advocates. You have a prototype or young product that you want to build a community around. Either you haven’t yet found power users or your early users aren’t sticking around. We’ll teach you how to understand the trends and landscape, find your early community members, build a tight feedback loop, and create a framework that scales.

We will follow a workshop-style model that will allow you to create artifacts like backlogs and roadmaps while directly interacting with the coaches and guest speakers.

You will be surrounded by other founders and builders dealing with similar challenges and carry out meaningful discussions using breakout rooms and Slack.

You’re a busy person. You can figure things out when you have to, but it’s important to have feedback and accountability to drive your likelihood of success.

Get the chance to evaluate existing communities and immerse yourself both as a founder/builder & community members

Mark brings a strong perspective of the user community to the projects he oversees. Mark’s enthusiasm for looking to understand the customer and his involvement in projects are always with a positive attitude and interest in how to best define the best user experience. I highly recommend Mark.

Nathan is thoughtful, analytical, and motivated. He has a good instinct for community management and is unafraid to take on new challenges.

General Partner & Head of Europe at GV (Google Ventures)

Mark has a great passion for product management. His strong ability to organize information, attention to detail, strong project management skills, and experience in search and e-commerce, makes him a great asset for companies seeking platform optimization and user/community growth.

I really enjoyed working with Nathan! I was new to community management and he taught me a lot. He is a very friendly and organized person who manages to keep people busy with a good atmosphere even in difficult times. My whole Gameful experience was really positive. For that, I have to give credit to both volunteers I managed and Nathan who was managing me!

Not at all, this is what we’re here for! We will teach you the fundamentals of finding people and bringing them together to help you build your products. 

Do I need community-building experience prior to joining this course?

Most of you have busy full-time jobs. This course will run in the early evenings - 2x a week for four weeks. Each week we will have two workshops (1 to 2-hour-long) and we’ll invite guest speakers which will be followed by an open Q&A. Your total time commitment is anywhere between 5-10 hours per week and we encourage you to participate as much as possible to get the most out of this program.

How much time will I have to spend on this course?

All sessions will be recorded and made available to you so that you can view them later at your convenience. However, we strongly recommend that you attend these sessions live as you’ll get to interact directly with the coaches, guest speakers, and your cohort. One of the major values that you will get out of the program is forming a tight-knit community that will go beyond four weeks so being present will play a huge role in your success.

Do I have to attend all of the live sessions in real-time?

Yes, that is the essence of a cohort-based course. You will be surrounded by founders and product owners from various backgrounds and working in companies of different sizes and at different scales. Their inputs will be valuable to you.

Will I get to interact with other students?

Be the first to know when the next cohort starts

Your community is already out there desperate for the product you’re building, but you haven’t found your early adopters or they aren’t sticking around. We’ll teach you everything that we know to help you discover your community in days or weeks, not months or years, then turn them into evangelists of your business.

Find and engage your 100 early adopters in 30 days. 

Find and engage your 100 early adopters in 30 days