From Invisible to In-Demand: LinkedIn for Engineers

New

4 Weeks

Cohort-based Course

Get recognized, build credibility, and attract opportunities — without cringe self-promotion or a FAANG job — in just 30 minutes a day.

From Invisible to In-Demand: LinkedIn for Engineers

New

4 Weeks

Cohort-based Course

Get recognized, build credibility, and attract opportunities — without cringe self-promotion or a FAANG job — in just 30 minutes a day.

Hosted by

John Crickett and Dagna Bieda

Software engineers with over 200,000 followers between them on LinkedIn

John Crickett and Dagna Bieda

Software engineers with over 200,000 followers between them on LinkedIn

Their Audience is from companies like

Course overview

The Transformation This Live Workshop Provides

Right now, you might feel invisible on LinkedIn. Perhaps you are posting (or lurking) without much traction, unsure how to stand out, and maybe even worried that putting yourself out there will feel awkward or cringy.

It doesn't have to be that way.

If you are...

...in the job market, relying on endless applications with little response

👉 with this course you'll learn how to showcase your expertise, credibility, and thought leadership, leading to inbound job opportunities and networking connections that actually convert.

...blending in with peers, struggling to be seen as leadership material

👉 with this course you'll learn how to position yourself as a strategic thinker and industry voice, attracting leadership opportunities, mentorship roles, and promotions.

...feeling lost in a sea of engineers, struggling to gain recognition or mentorship

👉 with this course you'll learn how to establish a strong, unique online presence that makes you memorable to hiring managers, industry leaders, and potential mentors, opening doors to career acceleration.

...posting sporadically, and struggling to get beta users or customers for your side-hustle

👉 with this course you'll learn how to build an audience that trusts your insights, leading to early adopters, organic sales, and potential partnerships.

...relying on job boards and cold outreach, constantly chasing work as a coach/consultant

👉 with this course you'll learn how to attract high-quality inbound leads and establish long-term client relationships through trust and authority.

This course is your roadmap to turning LinkedIn into an engine for career growth, visibility, and inbound opportunities.

Let’s make LinkedIn work for you.

In just 30 minutes a day.

Without cringe.

Who is this course for

You want more and better career opportunities

You want to have more recruiters and hiring managers reaching out to you.

You want the opportunity to be a published author or industry speaker

You want publishers and conference organisers to reach out to you.

You want to build or launch a business

You want to be positioned as an expert in the mind of your customers.

You want more and better career opportunities

You want to have more recruiters and hiring managers reaching out to you.

You want the opportunity to be a published author or industry speaker

You want publishers and conference organisers to reach out to you.

You want to build or launch a business

You want to be positioned as an expert in the mind of your customers.

What you’ll get out of this course

Be Seen & Respected

Step into professional confidence that you deserve.

Avoid the Social Media Time-Suck

With just 30 minutes a day, you’ll build an audience and credibility.

Post with Confidence (No Cringe Required)

Get a system that makes posting feel easy, natural, and non-awkward, even if you’re introverted.

Attract Opportunities

Get recruiters, speaking invites, and job offers by becoming the engineer everyone wants to work with.

Future-Proof Your Career

Stop worrying about layoffs. Build a reputation that makes you a top pick, no FAANG experience needed.

Monetize Your Expertise

Learn to position yourself so clients and opportunities come to you, whether you are consulting, or building a side hustle.

This course includes

8 interactive live sessions

Lifetime access to course materials

In-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Mar 25—Mar 30

Mar

Kick Off Call

Tue 3/254:00 PM—4:30 PM (UTC)

Mar

Week 1: Foundations of Personal Branding on LinkedIn

Thu 3/274:00 PM—5:00 PM (UTC)

Week 2

Mar 31—Apr 6

Apr

Week 2: Making Posting Easy & Sustainable With Systems

Tue 4/14:00 PM—5:00 PM (UTC)

Apr

Office Hours - AMA

Thu 4/34:00 PM—5:00 PM (UTC)

Week 3

Apr 7—Apr 13

Apr

Week 3: Growing Your Network & Engaging Strategically

Tue 4/84:00 PM—5:00 PM (UTC)

Apr

Office Hours - AMA

Thu 4/104:00 PM—5:00 PM (UTC)

Week 4

Apr 14—Apr 17

Apr

Week 4: Scaling & Unlocking Bigger Opportunities

Tue 4/154:00 PM—5:00 PM (UTC)

Apr

Office Hours & Celebration Call

Thu 4/174:00 PM—5:00 PM (UTC)

What people said about John's previous LinkedIn course

John has been very helpful and approachable throughout. I've seen my profile views, post impressions, and follower counts skyrocket. And this despite having been too busy to even work my way through all of the material yet. This course has already paid for itself many times over.

V.H.

Fractional CTO

I hate self promotion. John's challenge was basically forcing me to eat my spinach for 30 days. I still don't like doing it. But this group-based learning has affirmed for me something that I already believed to be true: you can go far alone, but you can go further together.

R.R

Engineering Manager

I joined this course 7 days into my LinkedIn journey, with 400 followers to my name. Throughout the cohort, I gained over 2 million impressions across 45 posts, gained over 4k new followers, and met lots of great people to swap insights with, including and especially John!

Anonymous

With this course comes not only the course content and the challenge itself but direct engagement with John and the opportunity to ask anything you want regarding Linkedin posting

D. S.

Senior Data Engineer

What Dagna's coaching clients have to say

I wholeheartedly recommend Dagna to anyone seeking guidance and support in their career journey. She's an outstanding coach. Dagna's support and guidance was invaluable during a challenging period in my professional life: navigating an exit from my second startup. She guided me. I emerged more resilient.

Antoine Viscardi

Engineer turned Founder | 2x CTO

Dagna helped me to ultimately overcome imposter syndrome. Her personalized toolkit - journaling, affirmations, and a wealth of mindfulness-focused reading materials - helped me rewrite the "legacy programming" of my mind and step into the professional confidence I deserve. Her coaching has been invaluable for me.

Abi Klein

Senior Software Engineer

I recently completed a career coaching program with Dagna, and it was a game-changer. The clarity I gained from our talks was invaluable. Dagna's insightful feedback and engaging conversations left me feeling energized and excited about my future. I now have a clear direction and a deeper understanding of what drives me.

Matthew Rhoden

Senior Backend Engineer

I had the privilege of working with Dagna, and it was truly transformative. She helped me overcome insecurities and capitalize on my strengths, significantly boosting my interview performance, which contributed to landing a new job in an environment aligned with my values. It has been a pleasure working together.

Marco Castelo

Software Developer

Meet your instructors

John Crickett

John Crickett is an experienced software engineer who has grown his LinkedIn audience from 3k to 130k in 12 months and now has over 190k followers.

This has opened up job opportunities, collaboration opportunities, consulting work and allowed him to create a business around his Coding Challenges.

John will share his exact process with you.

Dagna Bieda

Dagna is an Engineer turned Coach and Bestselling Author of Brain Refactor.

Her coaching is based on reprogramming the hidden bugs and inefficiencies of your mental code, that cause Imposter Syndrome, trouble dealing with other people, and self-marketing struggles.

With her support you can refactor these out and unlock the success and growth you're after.

Join an upcoming cohort