Building an Experimentation Mindset


(3 ratings)


9 Days


Cohort-based Course

Learn how you can develop an experimentation mindset to accelerate innovation, make data-driven decisions, and improve your products.

Worked at and with these companies


Course overview

“An Experimentation Mindset is critical to innovation" - James Gunaca


James Gunaca has deep experience in experimentation across his 20+ year career Product and digital marketing across the United States in Silicon Valley and Seattle, and in Europe in Luxembourg and London. James has worked at all levels of scale, including at companies like Amazon where he helped launch and grow the Amazon Echo with Alexa Voice Assistant, ran experiments on the homepage of during key shopping events (including the very first Prime Day, as well as Black Friday/Cyber Mondays), and partnered with Apple and Microsoft to bring new products to customers around the world. He’s also brought in experimentation to small startups in the Bay Area, and worked with professionals around the world to improve their pace and effectiveness of innovation through experimentation.

James also regularly speaks at industry events including Product Tank and The Product Group, as well as writes for MindtheProduct—the largest product management community in the world.


This course is the first and best for professionals who are looking to establish and grow their experimentation mindset which can be applied across every aspect of their professional lives—this is beyond simple A/B testing, but doesn’t stop at more advanced experimentation techniques like multivariate and multi-armed bandit. It aims to cultivate the next generation of Product, Marketing, and Business professionals and leaders to be at the forefront of innovation.

This program offers a comprehensive package of 8 hours of content & 2 practical exercises covering the basics of establishing your experimentation mindset, how to apply it at your job (and in life), and more advanced practices.

Additionally, students will be able to develop an experimentation plan they can use at their own companies, so they can apply their newly invigorated experimentation mindset to accelerate innovation across teams, and beyond.

Plus, you’ll join a growing network of professionals who you can connect with throughout your career.

This course is perfect for


Product Managers and Marketing Managers eager to build or improve their knowledge of experimentation so they can deliver better outcomes.


Managers and Leaders who understand the value of experimentation but are struggling to establish mechanisms to improve experiment adoption.


Anyone else who wants to learn how experimentation will help you at your job. And in life!

You'll gain

An experimentation mindset

Embrace a systematic approach to testing and learning, enhancing your ability to innovate, adapt, and drive continuous improvement.

Improved experimentation design abilities

Gain the skills to create robust, reliable experiments that yield clear, actionable insights, enhancing the quality and impact of your findings.

Deeper knowledge on innovation

Learn how an experimentation mindset was used to deliver some of the most innovative products and technology of the current age.

Enhanced decision-making skills

Every decision can be made using an experimentation mindset. You’ll be able to assess high-value decisions more quickly and with more confidence.

This course includes

5 interactive live sessions

Lifetime access to course materials

16 in-depth lessons

Direct access to instructor

2 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Jun 20—Jun 23

    Week dates are set to instructor's time zone


    • Jun


      What is an Experimentation Mindset?

      Thu, Jun 20, 3:00 PM - 4:00 PM UTC

    • Jun


      Optional: Office Hours with Instructor (Option 1)

      Fri, Jun 21, 11:00 AM - 12:00 PM UTC

    • Jun


      Optional: Office Hours with Instructor (Option 2)

      Fri, Jun 21, 4:00 PM - 5:00 PM UTC


    • Building the foundation of your Experimentation Mindset

  • Week 2

    Jun 24—Jun 28

    Week dates are set to instructor's time zone


    • Jun


      Showcase your Experimentation 1-Pager

      Thu, Jun 27, 3:30 PM - 5:00 PM UTC

    • Jun


      Optional: AMA & Networking with your peers

      Fri, Jun 28, 4:00 PM - 5:00 PM UTC


    • Innovations born from an Experimentation Mindset

    • Using your Experimentation Mindset to Make Decisions

    • Growing your Experimentation Mindset


(3 ratings)

What students are saying

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Meet your instructor

James Gunaca

James Gunaca

Product Career Coach | Ex-Amazon | Award-winning Manager | Speaker & Author for MindtheProduct

James Gunaca has a 20+ year career in Product Management and Digital Marketing, working as a Product Leader at companies like Amazon and ExpressVPN across the United States and Europe. He’s built and led multiple Product teams who have delivered global 0-to-1 hardware products like Amazon Echo with the Alexa AI assistant, as well as other innovations across industries like fitness, video games, SaaS, and privacy & security. James is also a Coach for Product Managers, on a mission to make better products around the world by helping professionals develop and grow their careers in Product Management.

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Free resource

Building an experimentation roadmap at scale

James Gunaca recently led a ProductTank talk on Hypothesis Validation and Experimentation at Scale in London. In this article, he has pulled together key takeaways and authored more guidance for professionals looking to effectively build an experimentation roadmap, including details on how he did this at Amazon.

Read this free resource

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
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