Building an Experimentation Mindset
4.8
(4 ratings)
9 Days
·Cohort-based Course
Learn how you can develop an experimentation mindset to accelerate innovation, make data-driven decisions, and improve your products.
Building an Experimentation Mindset
4.8
(4 ratings)
9 Days
·Cohort-based Course
Learn how you can develop an experimentation mindset to accelerate innovation, make data-driven decisions, and improve your products.
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Worked at and with these companies
Course overview
“An Experimentation Mindset is critical to innovation" - James Gunaca
👨🏻💻 ABOUT THE INSTRUCTOR
James Gunaca has deep experience in experimentation across his 20+ year career Product and digital marketing across the United States in Silicon Valley and Seattle, and in Europe in Luxembourg and London. James has worked at all levels of scale, including at companies like Amazon where he helped launch and grow the Amazon Echo with Alexa Voice Assistant, ran experiments on the homepage of Amazon.com during key shopping events (including the very first Prime Day, as well as Black Friday/Cyber Mondays), and partnered with Apple and Microsoft to bring new products to customers around the world. He’s also brought in experimentation to small startups in the Bay Area, and worked with professionals around the world to improve their pace and effectiveness of innovation through experimentation.
James also regularly speaks at industry events including Product Tank and The Product Group, as well as writes for MindtheProduct—the largest product management community in the world.
📚 ABOUT THE COURSE
This course is the first and best for professionals who are looking to establish and grow their experimentation mindset which can be applied across every aspect of their professional lives—this is beyond simple A/B testing, but doesn’t stop at more advanced experimentation techniques like multivariate and multi-armed bandit. It aims to cultivate the next generation of Product, Marketing, and Business professionals and leaders to be at the forefront of innovation.
This program offers a comprehensive package of 8 hours of content & 2 practical exercises covering the basics of establishing your experimentation mindset, how to apply it at your job (and in life), and more advanced practices.
Additionally, students will be able to develop an experimentation plan they can use at their own companies, so they can apply their newly invigorated experimentation mindset to accelerate innovation across teams, and beyond.
Plus, you’ll join a growing network of professionals who you can connect with throughout your career.
This course is perfect for
01
Product Managers and Marketing Managers eager to build or improve their knowledge of experimentation so they can deliver better outcomes.
02
Managers and Leaders who understand the value of experimentation but are struggling to establish mechanisms to improve experiment adoption.
03
Anyone else who wants to learn how experimentation will help you at your job. And in life!
You'll gain
An experimentation mindset
Embrace a systematic approach to testing and learning, enhancing your ability to innovate, adapt, and drive continuous improvement.
Improved experimentation design abilities
Gain the skills to create robust, reliable experiments that yield clear, actionable insights, enhancing the quality and impact of your findings.
Deeper knowledge on innovation
Learn how an experimentation mindset was used to deliver some of the most innovative products and technology of the current age.
Enhanced decision-making skills
Every decision can be made using an experimentation mindset. You’ll be able to assess high-value decisions more quickly and with more confidence.
This course includes
5 interactive live sessions
Lifetime access to course materials
16 in-depth lessons
Direct access to instructor
2 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Building an Experimentation Mindset
Course syllabus
Week 1
Jun 20—Jun 23
Events
- Jun
20
What is an Experimentation Mindset?
What is an Experimentation Mindset?
Thu, Jun 20, 3:00 PM - 4:00 PM UTC
- Jun
21
Optional: Office Hours with Instructor (Option 1)
Optional: Office Hours with Instructor (Option 1)
Fri, Jun 21, 11:00 AM - 12:00 PM UTC
- Jun
21
Optional: Office Hours with Instructor (Option 2)
Optional: Office Hours with Instructor (Option 2)
Fri, Jun 21, 4:00 PM - 5:00 PM UTC
Modules
- Building the foundation of your Experimentation MindsetBuilding the foundation of your Experimentation Mindset7 Lessons • 1 Project
Week 2
Jun 24—Jun 28
Events
- Jun
27
Showcase your Experimentation 1-Pager
Showcase your Experimentation 1-Pager
Thu, Jun 27, 3:30 PM - 5:00 PM UTC
- Jun
28
Optional: AMA & Networking with your peers
Optional: AMA & Networking with your peers
Fri, Jun 28, 4:00 PM - 5:00 PM UTC
Modules
- Innovations born from an Experimentation MindsetInnovations born from an Experimentation Mindset4 Lessons
- Using your Experimentation Mindset to Make DecisionsUsing your Experimentation Mindset to Make Decisions3 Lessons
- Growing your Experimentation MindsetGrowing your Experimentation Mindset2 Lessons • 1 Project
4.8
(4 ratings)
What students are saying
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Meet your instructor
James Gunaca
Product Career Coach | Ex-Amazon | Award-winning Manager | Speaker & Author for MindtheProduct
James Gunaca has a 20+ year career in Product Management and Digital Marketing, working as a Product Leader at companies like Amazon and ExpressVPN across the United States and Europe. He’s built and led multiple Product teams who have delivered global 0-to-1 hardware products like Amazon Echo with the Alexa AI assistant, as well as other innovations across industries like fitness, video games, SaaS, and privacy & security. James is also a Coach for Product Managers, on a mission to make better products around the world by helping professionals develop and grow their careers in Product Management.
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Building an Experimentation Mindset
Building an experimentation roadmap at scale
James Gunaca recently led a ProductTank talk on Hypothesis Validation and Experimentation at Scale in London. In this article, he has pulled together key takeaways and authored more guidance for professionals looking to effectively build an experimentation roadmap, including details on how he did this at Amazon.
Read this free resource
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
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