Hero image

The Community MBA Cohort

4 Weeks

·

Cohort-based Course

Community is the future of business.

Hosted by

David Spinks, Valentina Ruffoni, Beth McIntyre, and Ann-Marie Pawlicki Dinkel

Add credibility to your course here (titles, accomplishments, work history, etc)

Course overview

In 4 weeks build a comprehensive community strategy.

So you’ve launched a community for your business. Congrats! Getting a new community off the ground is no easy feat. But if you’re like most companies, you’re starting to find that measuring your success in business outcomes is no easy feat. That’s why we built The Community MBA.

Who is this course for

01

Entry-level community builders

You know community is valuable, but you’re new to measuring its business impact.

02

Mid-career community professionals

You have experience managing a community in a larger organization, and you’re looking to sharpen skills.

03

Community-driven founders and executives

You’re building a community-driven company or product, and you want to integrate community.

Topics covered

Apply the SPACES Model to figure out your community’s business objective.


Construct a comprehensive community strategy to define your focus for the next 3, 6, and 12 months.


Compile key community data points and metrics in a strategic measurement dashboard.


Connect community data to customer data using a CRM.


Implement a system for organizing and tracking your progress on community objectives.
Analyze your data to source concrete insights and recommendations that will inform your community strategy

See what people are saying

        This course made it possible for our team to establish a vision for our community. It took us beyond the content we needed; it took us deeper than choosing a platform. The CMX course essentially showed us that community was our product, and it gave us the vocabulary to develop a flexible and sustainable strategy.
Melissa Emler

Melissa Emler

Community Strategist, Change School
        We knew we wanted to build a community. For us the value was clear. With CMX, we learned how to do it to ensure success. The training allowed us to structure our strategy in a way that has allowed us to deploy much faster and build engagement with the first users from the start. Thanks a lot for the course, you gave us exactly that we needed.
David MacDonald

David MacDonald

Project Manager, Robotiq
A pattern of wavy dots
Be the first to know about upcoming cohorts

The Community MBA Cohort

Meet your instructor

David Spinks

David Spinks

David Spinks launched his first online community at 14 years old for his favorite video game, Tony Hawk’s Pro Skater 4. Today, he’s a leader in the community-driven business movement and has trained and advised community teams at companies like Google, Facebook, Udemy, Waze, and Airbnb. 

Spinks has long believed that community is the future of business and has made it his life’s purpose to help others learn how to build thriving, meaningful communities. He is the cofounder of CMX, where over 20,000 community professionals gather to learn and support each other, and is the host of CMX Summit, the largest conference for the community industry. In 2019, CMX was acquired by Bevy, where Spinks now serves as the VP of Community, helping companies launch and scale event-driven community programs.

Valentina Ruffoni

Valentina Ruffoni

Valentina is a natural-born leader in organizing community groups and events. She pursued a career in events, working in entertainment for a leading cruise line before switching to the air as a flight attendant. At the same time, she founded and managed her own communities, Eat Out and Eat In Madrid.


Valentina has been involved with CMX for over 2 years as a chapter host for CMX Connect in Madrid. She joined the team in 2021 to coordinate the CMX Connect program and The Community MBA: Enterprise Cohort, among other programs.

Beth McIntyre

Beth McIntyre

Beth is the Head of Community at Bevy and CMX. She oversees the engagement, strategy, and structure of all CMX Community spaces, as well as the CMX Connect program – an in-person distributed events program turned virtual in 2020. Beth lives in the incomparable Rocky Mountains in Jasper, Canada and spends most of her free time in total awe of their majesty.

Ann-Marie Pawlicki Dinkel

Ann-Marie Pawlicki Dinkel

Ann-Marie Pawlicki Dinkel is the Event Manager at CMX. She's responsible for planning CMX Summit and CMX HQ events for the community industry. She is passionate about incredibly engaging attendee experiences with a touch of magic. Ann-Marie recently moved to Seattle and enjoys eating cupcakes, hiking and talking to dogs.

Course syllabus

01

Identify your community’s business outcome

Too many communities aim for strong engagement, rather than specific business outcomes. Learn the 6 business values community can provide, and determine where to focus your community.

02

Build a community strategy

Does your community have goals beyond “attract more members” or “drive more conversations”? In this module, you’ll map out your community strategy at three different levels, and choose a goal-setting and measurement framework.

03

Create a strategic dashboard

Do you have a clear view into your community’s impact on a daily, monthly, or quarterly basis? In this module, you’ll create your own dashboard to track the metrics that add up into real impact. 

04

Map out your data needs

Can you actually access all the data you need, or is it scattered across your organization? Identify which metrics you’ll need access to, and how to bring it all together. 

A pattern of wavy dots
Be the first to know about upcoming cohorts

The Community MBA Cohort

Learning is better with cohorts

Learning is better with cohorts

Active learning, not passive watching

This course focuses on live workshops and hands-on projects

Learn with a cohort of peers

You’ll be learning in public through breakout rooms and an engaged community

Learn with a cohort of peers

Surround yourself with like-minded people who want to grow alongside you

A pattern of wavy dots
Be the first to know about upcoming cohorts

The Community MBA Cohort