The CMX Community MBA: Enterprise Cohort

Level Up Your Community Strategy

So you’ve launched a community for your business. Congratulations! Getting a new community off the ground is no easy feat. But if you’re like most companies, you’re already starting to find that measuring your success in business outcomes is no easy feat. 

That’s why we built The Community MBA: Enterprise Cohort. In this four-week course, you’ll work directly with the CMX team and a curated group of peers to build a comprehensive community strategy. You’ll study examples of best practices from other community-powered companies, and work through proven frameworks to measure your community’s impact.

At CMX, we believe community is the future of business. Join us to prepare for this future now.

David SpinksValentina RuffoniBeth McIntyreAnn-Marie Pawlicki Dinkel
with David Spinks, Valentina Ruffoni, Beth McIntyre, and Ann-Marie Pawlicki Dinkel
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An intimate, four-week course from CMX, the team behind the world’s largest network of community-driven professionals. 

During this course, you’ll build a comprehensive community strategy and a system for tracking and reporting on your success over time. You’ll learn from a community of your peers, and look behind the scenes at how other communities are operating. 

At the end of this course you’ll have a set of tangible tools that you’ve already begun to implement with your community team, including a set of clear business outcomes, a strategic planning document, and a measurement dashboard. With the right systems and tools in place, you’ll be poised to grow a thriving community with measurable impact on your business.

Topics we'll cover

We’ll go in-depth on the following concepts to teach you how to...

See full curriculum
  • Apply the SPACES Model to figure out your community’s business objective. 
  • Construct a comprehensive community strategy to define your focus for the next 3, 6, and 12 months.
  • Compile key community data points and metrics in a strategic measurement dashboard.
  • Connect community data to customer data using a CRM.
  • Implement a system for organizing and tracking your progress on community objectives.
  • Analyze your data to source concrete insights and recommendations that will inform your community strategy.

Entry-level community builders

You know community is valuable, but you’re new to measuring its business impact. You’re looking for a framework to boost your efforts. 

Mid-career community professionals

You have some experience managing a community within a larger organization, and you’re looking to sharpen your skills to take the next step in your career. 

Community-driven founders and executives

You’re building a community-driven company or product, and you want to integrate community into your strategy in the most cohesive way possible. 

Meet your instructors

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David Spinks

David Spinks launched his first online community at 14 years old for his favorite video game, Tony Hawk’s Pro Skater 4. Today, he’s a leader in the community-driven business movement and has trained and advised community teams at companies like Google, Facebook, Udemy, Waze, and Airbnb. 

Spinks has long believed that community is the future of business and has made it his life’s purpose to help others learn how to build thriving, meaningful communities. He is the cofounder of CMX, where over 20,000 community professionals gather to learn and support each other, and is the host of CMX Summit, the largest conference for the community industry. In 2019, CMX was acquired by Bevy, where Spinks now serves as the VP of Community, helping companies launch and scale event-driven community programs.

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Valentina Ruffoni

Valentina is a natural-born leader in organizing community groups and events. She pursued a career in events, working in entertainment for a leading cruise line before switching to the air as a flight attendant. At the same time, she founded and managed her own communities, Eat Out and Eat In Madrid.

Valentina has been involved with CMX for over 2 years as a chapter host for CMX Connect in Madrid. She joined the team in 2021 to coordinate the CMX Connect program and The Community MBA: Enterprise Cohort, among other programs.

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Beth McIntyre

Beth is the Head of Community at Bevy and CMX. She oversees the engagement, strategy, and structure of all CMX Community spaces, as well as the CMX Connect program – an in-person distributed events program turned virtual in 2020. Beth lives in the incomparable Rocky Mountains in Jasper, Canada and spends most of her free time in total awe of their majesty.

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Ann-Marie Pawlicki Dinkel

Ann-Marie Pawlicki Dinkel is the Event Manager at CMX. She's responsible for planning CMX Summit and CMX HQ events for the community industry. She is passionate about incredibly engaging attendee experiences with a touch of magic. Ann-Marie recently moved to Seattle and enjoys eating cupcakes, hiking and talking to dogs.

In this course, you’ll learn and apply proven frameworks to measure the business value of your community.

The CMX Community MBA: Enterprise Cohort

  • Active Learning, not Passive Watching

    This course is not about CMX — it’s about you. We’ll share frameworks and guidelines for building strong communities, but after that, you’ll build and implement your own strategy (with expert guidance at every step). 


  • Learn with a Cohort of Peers

    What’s a course on community building without a strong network? You won’t just hear from our instructors; you’ll also get a behind-the-scenes look at how peers in the industry manage their department.

  • Accountability and Feedback

    Managing a community is demanding, and it can be hard to fit one more thing into your schedule. Dedicated feedback and check-ins make it easy to stay on track.

What the experts are saying...

Our team benefited tremendously from CMX training and I would highly recommend it to anybody involved in the world of community management. Whether you are an individual developing an initial community strategy, or a seasoned team looking to achieve even greater levels of success, CMX training is a very smart investment and will cover everything you need to flourish.

John Stacey III
Director of Campus Operations, Course Hero

We knew we wanted to build a community. For us the value was clear. With CMX, we learned how to do it to ensure success. The training allowed us to structure our strategy in a way that has allowed us to deploy much faster and build engagement with the first users from the start. Thanks a lot for the course, you gave us exactly that we needed to get on track, launch and manage our community!

David MacDonald
Project Manager, Robotiq

This course made it possible for our team to establish a vision for our community. It took us beyond the content we needed; it took us deeper than choosing a platform. The CMX course essentially showed us that community was our product, and it gave us the vocabulary to develop a flexible and sustainable strategy.

Melissa Emler
Community Strategist, Change School

My Community MBA study group fueled my commitment to show up more fully to the course content and stay on track with a spirited timeline of completion. I appreciated the thoughtfulness and attention our group exhibited in supporting each other, even though our use cases of the content were quite different. The content paired with conversational reflection helped illuminate aspects of my work that felt actionable and exciting to bring back to my team. I await being a part of their growing alumni community and am cheering on the next round of study-groupers!

Ali Fraenkel
Dir. of People & Partnerships at


Identify your community’s business outcome

Too many communities aim for strong engagement, rather than specific business outcomes. Learn the 6 business values community can provide, and determine where to focus your community.

Build a community strategy

Does your community have goals beyond “attract more members” or “drive more conversations”? In this module, you’ll map out your community strategy at three different levels, and choose a goal-setting and measurement framework.

Create a strategic dashboard

Do you have a clear view into your community’s impact on a daily, monthly, or quarterly basis? In this module, you’ll create your own dashboard to track the metrics that add up into real impact. 

Map out your data needs

Can you actually access all the data you need, or is it scattered across your organization? Identify which metrics you’ll need access to, and how to bring it all together. 

Frequently Asked Questions

Who is this course for?

This course will be most useful to individuals managing a brand community at a medium-to-large, for-profit company. 

How many students will be in each cohort?

The first cohort will be limited to 25 students to allow each participant to learn closely from instructors and others in the course. 

Do I need to attend every session? 

We highly encourage you to attend all the sessions laid out in the calendar. There will be recordings of speaker & Q&A sessions. However, group project sessions will not be recorded.

Will you design my community strategy for me?

No! This course will provide guidelines and frameworks, but in the end, you’ll be the one creating your community’s strategy.