The Community MBA Cohort
4 Weeks
·Cohort-based Course
Community is the future of business.
The Community MBA Cohort
4 Weeks
·Cohort-based Course
Community is the future of business.
Course overview
In 4 weeks build a comprehensive community strategy.
So you’ve launched a community for your business. Congrats! Getting a new community off the ground is no easy feat. But if you’re like most companies, you’re starting to find that measuring your success in business outcomes is no easy feat. That’s why we built The Community MBA.
Who is this course for
01
Entry-level community builders
You know community is valuable, but you’re new to measuring its business impact.
02
Mid-career community professionals
You have experience managing a community in a larger organization, and you’re looking to sharpen skills.
03
Community-driven founders and executives
You’re building a community-driven company or product, and you want to integrate community.
Topics covered
Apply the SPACES Model to figure out your community’s business objective.
Construct a comprehensive community strategy to define your focus for the next 3, 6, and 12 months.
Compile key community data points and metrics in a strategic measurement dashboard.
Connect community data to customer data using a CRM.
Implement a system for organizing and tracking your progress on community objectives.
Analyze your data to source concrete insights and recommendations that will inform your community strategy
The Community MBA Cohort
See what people are saying
Melissa Emler
David MacDonald
Meet your instructor
David Spinks
David Spinks launched his first online community at 14 years old for his favorite video game, Tony Hawk’s Pro Skater 4. Today, he’s a leader in the community-driven business movement and has trained and advised community teams at companies like Google, Facebook, Udemy, Waze, and Airbnb.
Spinks has long believed that community is the future of business and has made it his life’s purpose to help others learn how to build thriving, meaningful communities. He is the cofounder of CMX, where over 20,000 community professionals gather to learn and support each other, and is the host of CMX Summit, the largest conference for the community industry. In 2019, CMX was acquired by Bevy, where Spinks now serves as the VP of Community, helping companies launch and scale event-driven community programs.
Valentina Ruffoni
Valentina is a natural-born leader in organizing community groups and events. She pursued a career in events, working in entertainment for a leading cruise line before switching to the air as a flight attendant. At the same time, she founded and managed her own communities, Eat Out and Eat In Madrid.
Valentina has been involved with CMX for over 2 years as a chapter host for CMX Connect in Madrid. She joined the team in 2021 to coordinate the CMX Connect program and The Community MBA: Enterprise Cohort, among other programs.
Beth McIntyre
Beth is the Head of Community at Bevy and CMX. She oversees the engagement, strategy, and structure of all CMX Community spaces, as well as the CMX Connect program – an in-person distributed events program turned virtual in 2020. Beth lives in the incomparable Rocky Mountains in Jasper, Canada and spends most of her free time in total awe of their majesty.
Ann-Marie Pawlicki Dinkel
Ann-Marie Pawlicki Dinkel is the Event Manager at CMX. She's responsible for planning CMX Summit and CMX HQ events for the community industry. She is passionate about incredibly engaging attendee experiences with a touch of magic. Ann-Marie recently moved to Seattle and enjoys eating cupcakes, hiking and talking to dogs.
Course syllabus
01
Identify your community’s business outcome
Too many communities aim for strong engagement, rather than specific business outcomes. Learn the 6 business values community can provide, and determine where to focus your community.
02
Build a community strategy
Does your community have goals beyond “attract more members” or “drive more conversations”? In this module, you’ll map out your community strategy at three different levels, and choose a goal-setting and measurement framework.
03
Create a strategic dashboard
Do you have a clear view into your community’s impact on a daily, monthly, or quarterly basis? In this module, you’ll create your own dashboard to track the metrics that add up into real impact.
04
Map out your data needs
Can you actually access all the data you need, or is it scattered across your organization? Identify which metrics you’ll need access to, and how to bring it all together.
Learning is better with cohorts
Active learning, not passive watching
This course focuses on live workshops and hands-on projects
Learn with a cohort of peers
You’ll be learning in public through breakout rooms and an engaged community
Learn with a cohort of peers
Surround yourself with like-minded people who want to grow alongside you