Circular business models by design: Action-oriented sustainability

Become a Circular Design ambassador in your organization, pilot real sustainability projects & amplify your impact on the world.

Baptiste Sené

with

Baptiste Sené

Circular Design Engineer @ VanBerlo (part of Accenture)

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Co-create the Sustainable transition of your organization with Circular design.

Why Circular design ?

        The circular approach contrasts with the linear model of take-make-use-dispose [...] because the aim of the business shifts from generating profits from selling artifacts, to generating profits from the flow of materials and products over time.
Conny Bakker
Conny Bakker
Professor of Design Methodology for Sustainability and Circular Economy, TUDelft
        A radical, restorative, regenerative approach to business. A new mind-set for business is emerging. It’s worth around a trillion dollars, will drive innovation in tomorrow’s companies, and reshape every part of our lives.
Tim Brown
Tim Brown
CEO, IDEO
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Circular business models by design

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Transform your frustration into action finding clarity with your first steps.

Do you want to:

01

Enact real sustainability by applying circular principles in your job.

02

Know where to start when it comes to Sustainability in businesses.

03

Advocate a Circular Business Model for & within your company.

Who is this course for ?

Who is this course for ?
Design & business professionals alike

In this course we'll focus on designing a sound Circular Business transition more than the technicalities of the product design.

Young professionals, product & project managers

If you are a change-maker at core, this course is for you.

First time hearing about the Circular Economy ?

This course is focussed on applying Circular principles into your job. If you are completely new to the concept you might want to do a bit of homework before diving in, this website is a great place to start.

Key outcomes

A legitimacy as a Circular design ambassador through a growing set of Circular examples

You will acquire a strong understanding of the core principles of Circular Economy and articulate your own Circular "big picture" based on key examples relevant to your industry

A future Circular Business Model proposition, applied to your organization

You will leverage the Circular Business Model canvas to explore the Circular futures of your organization.

Implement a robust pilot plan for your Circular transition

You will co-create a pilot plan with fellow students & start testing its first steps with your colleagues during the program.

A Circular pitch that will get buy-in and shape the future of your business

In the course we'll build 3 storytelling iterations of your proposition based on trusted pitch archetypes and practice how to best sell your ideas to peers & management.

Tools, Resources & Community to go further

We'll be together for the long run. You will obtain a lifelong access to tools used in the course, resources & peers to keep expanding your understanding and practice as a Circular professional.

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Circular business models by design

Meet your instructor

Baptiste Sené
Baptiste Sené

Circular design is about sustainability stories. The products we make, the business models we design, the pitches we present: all of them are stories of a more sustainable way of living, they enact change. You can be a Circular storyteller.


Telling tangible stories is what I do as a Circular Design Engineer working for VanBerlo part of Accenture, one of the largest design agency in Europe. Over the past 5 years, I've worked with FMCG companies such as Heineken, Unilever, Bayer & Reckitt Benckiser (Airwick, Vanish, Finish etc.) but also durable goods manufacturers such as EVBox & Europool Systems.


I've also guided several generations of Circular Economy consultants kickstarting their career by designing Circular transitions of companies such as Unilever and Danone through Ellen MacArthur foundation's accelerator program : From Linear to Circular.


If you're a change-maker wanting to amplify your positive impact on the world, this course is for you.

Course syllabus

01

Create your curated list of Circular examples, hook your audience with ease & build your legitimacy

Learn to recognize examples of the Circular Economy and start mapping out its differents categories. You will build your own "big picture" of the Circular Economy and bring it with you in your progression as a Circular design ambassador.

02

Leverage the Circular Business model canvas and articulate a Circular Business Model (CBM) for your organization

You will create several iterations of a future Circular business model for your organization. We will closely apply it to your professional experience and determine how circular principles can by applied in your field.

03

Design Circular roadmaps to transform your CBM into a Circular transition model

Ambition sucks without a calendar. You will root your business model proposition in time and determine steps-to-target and first priorities. Your Circular transition starts Today.

04

Distill the key elements of your Circular transition and pitch it to your organization

Learn to storytell the main elements of your transition model and determine key questions to solve to make it a powerful call-to-change. You will iterate on your pitch and practice with your peers to secure a first-time WOW effect with your colleagues.

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Circular business models by design

Frequently Asked Questions

What happens if I can’t make a live session?
What is the course schedule?
I work full-time, what is the expected time commitment?
What’s the refund policy?
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Circular business models by design

Learning is better with cohorts

Learning is better with cohorts
Active, not passive

This course focuses on live workshops and hands-on projects

Learn with a cohort of peers

You’ll be learning in public through breakout rooms and an engaged community

Learn with a cohort of peers

Surround yourself with like-minded people who want to grow alongside you

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Circular business models by design