Circular business models by design: Action-oriented sustainability
Become a Circular Design ambassador in your organization, pilot real sustainability projects & amplify your impact on the world.
with
Baptiste Sené
with
Baptiste Sené
Circular Design Engineer @ VanBerlo (part of Accenture)
Co-create the Sustainable transition of your organization with Circular design.
Why Circular design ?
Conny Bakker
Tim Brown
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Circular business models by design
Transform your frustration into action finding clarity with your first steps.
Do you want to:
01
Enact real sustainability by applying circular principles in your job.
02
Know where to start when it comes to Sustainability in businesses.
03
Advocate a Circular Business Model for & within your company.
Who is this course for ?
Design & business professionals alike
In this course we'll focus on designing a sound Circular Business transition more than the technicalities of the product design.
Young professionals, product & project managers
If you are a change-maker at core, this course is for you.
First time hearing about the Circular Economy ?
This course is focussed on applying Circular principles into your job. If you are completely new to the concept you might want to do a bit of homework before diving in, this website is a great place to start.
Key outcomes
A legitimacy as a Circular design ambassador through a growing set of Circular examples
You will acquire a strong understanding of the core principles of Circular Economy and articulate your own Circular "big picture" based on key examples relevant to your industry
A future Circular Business Model proposition, applied to your organization
You will leverage the Circular Business Model canvas to explore the Circular futures of your organization.
Implement a robust pilot plan for your Circular transition
You will co-create a pilot plan with fellow students & start testing its first steps with your colleagues during the program.
A Circular pitch that will get buy-in and shape the future of your business
In the course we'll build 3 storytelling iterations of your proposition based on trusted pitch archetypes and practice how to best sell your ideas to peers & management.
Tools, Resources & Community to go further
We'll be together for the long run. You will obtain a lifelong access to tools used in the course, resources & peers to keep expanding your understanding and practice as a Circular professional.
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Circular business models by design
Meet your instructor
Baptiste Sené
Circular design is about sustainability stories. The products we make, the business models we design, the pitches we present: all of them are stories of a more sustainable way of living, they enact change. You can be a Circular storyteller.
Telling tangible stories is what I do as a Circular Design Engineer working for VanBerlo part of Accenture, one of the largest design agency in Europe. Over the past 5 years, I've worked with FMCG companies such as Heineken, Unilever, Bayer & Reckitt Benckiser (Airwick, Vanish, Finish etc.) but also durable goods manufacturers such as EVBox & Europool Systems.
I've also guided several generations of Circular Economy consultants kickstarting their career by designing Circular transitions of companies such as Unilever and Danone through Ellen MacArthur foundation's accelerator program : From Linear to Circular.
If you're a change-maker wanting to amplify your positive impact on the world, this course is for you.
Course syllabus
01
Create your curated list of Circular examples, hook your audience with ease & build your legitimacy
Learn to recognize examples of the Circular Economy and start mapping out its differents categories. You will build your own "big picture" of the Circular Economy and bring it with you in your progression as a Circular design ambassador.
02
Leverage the Circular Business model canvas and articulate a Circular Business Model (CBM) for your organization
You will create several iterations of a future Circular business model for your organization. We will closely apply it to your professional experience and determine how circular principles can by applied in your field.
03
Design Circular roadmaps to transform your CBM into a Circular transition model
Ambition sucks without a calendar. You will root your business model proposition in time and determine steps-to-target and first priorities. Your Circular transition starts Today.
04
Distill the key elements of your Circular transition and pitch it to your organization
Learn to storytell the main elements of your transition model and determine key questions to solve to make it a powerful call-to-change. You will iterate on your pitch and practice with your peers to secure a first-time WOW effect with your colleagues.
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Circular business models by design
Frequently Asked Questions
What happens if I can’t make a live session?
What is the course schedule?
I work full-time, what is the expected time commitment?
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Circular business models by design
Learning is better with cohorts
Active, not passive
This course focuses on live workshops and hands-on projects
Learn with a cohort of peers
You’ll be learning in public through breakout rooms and an engaged community
Learn with a cohort of peers
Surround yourself with like-minded people who want to grow alongside you
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