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Product Innovation Survival Techniques: Getting Ahead in the Post-AI Era
2 Weeks
·Cohort-based Course
Deliver breakthrough products and customer experiences by mastering the foundational how-to techniques and principles of innovation
Product Innovation Survival Techniques: Getting Ahead in the Post-AI Era
2 Weeks
·Cohort-based Course
Deliver breakthrough products and customer experiences by mastering the foundational how-to techniques and principles of innovation
Course overview
Product managers and UXers can start preparing now for the post-AI shift
AI and other emerging technologies have the potential to offer product teams new and creative ways to improve experiences. However, teams will need to use them thoughtfully to achieve success. Customers aren’t asking for AI. They want products that are intuitive and solve real problems. As we move into this new era, customers are going to demand innovation. But not technology-driven innovation. They will seek experience-driven innovation that dramatically improves their lives.
Your instructors, Jared M. Spool and Christine Perfetti, bring decades of experience examining what techniques lead to teams delivering successful product experiences. They have researched hundreds of successful and struggling teams to identify themes and patterns in their approaches. You will learn that innovation is not a result of a single “aha” moment. It involves deliberate planning, collaboration, visioning, measurement and successive refinement.
Avoiding the common trap of prioritizing shiny new features, the most successful teams will use AI and technology as a tool to deliver better products and services for their customers. This course integrates proven principles of innovation and customer-centric techniques to provide Product and UX leaders with approaches to deliver successful products and integrate technology where it makes sense.
The leaders who will get ahead in this post-AI age will understand the fundamental principles that contribute to innovation. They will involve the right people, solve compelling problems, set a clear direction, and take an iterative, evidence-based approach to delivering outcomes.
WHY THIS COURSE:
• Empower your team with proven innovation principles: Learn from the practices of successful product teams, including Apple, Airbnb, Harvard Business School, GoFundMe, HubSpot, Netflix, and Zoom.
• Create team alignment and set direction: Craft a product vision that inspires your team in a rapidly shifting market.
• Cultivate collaboration and Iteration: Build a culture where innovation comes from collective team insight, evidence-based decisions, and continuous refinement.
• Deliver measurable outcomes: Take an incremental approach to prioritize the right experience outcomes to ensure success.
• Navigate the post-AI era with confidence: Balance technology and human-centered design to create products that improve lives.
This course is for:
01
Product leaders and senior product managers seeking to craft clear strategies, align their team, and lead transformative innovation
02
UX professionals wanting to boost their influence and drive the design and delivery of customer-focused products
03
Executives looking to create meaningful organizational transformation with a strong vision and strategic integration of technology
What you will learn from this course
Master the innovation principles and how-to-techniques for delivering successful products
While teams do not successfully innovate by using one process or methodology, they do take advantage of foundational techniques to significantly increase their odds of success. We will share what the research suggests the most successful innovators get right.
Cultivate innovation through team collaboration, ideation, and prioritization
Great ideas rarely come from a lone genius, but from building on the ideas and work of others. Learn how to involve cross-functional stakeholders across the organization through a two-day Product Innovation Lab.
Frame the right problems to solve
Learn how to deeply understand the current experience and uncover customer needs to drive the process of ideating on solutions. You’ll avoid common pitfalls by focusing on the lives of your customers and the problems you can solve for them.
Set a vision and direction with the flexibility to measure and adapt
Craft a compelling Experience Vision to guide your team and iterate as you collect new insights. You will learn how to deliver a compelling story of how the organization can achieve a successful transformation.
Establish a continuous user and customer research capability, providing essential insights for making important product decisions
Your research program will build expertise across your organization, transforming everyone into the world’s foremost experts in who your users are and what they need.
Adopt an incremental, outcomes-driven approach to product planning and delivery
You’ll focus on measurement and learning and establishing clear Experience Outcomes as key steps to achieve progress and continuous improvement.
Prioritize the best ideas with collaborative, customer-centric techniques
Learn how to evaluate and prioritize product initiatives by involving your team, understanding customer needs, and focusing on ideas that align with business and user goals.
Demonstrate how every product decision in the roadmap is leading the organization closer to a successful transformation
You will see how to clearly define when each product is ‘done’ and ready to ship.
Integrate AI and emerging technologies for the right use cases
Understand when and how to strategically use AI to improve customer experiences while keeping the focus on the customer value it will deliver.
This course includes
6 interactive live sessions
Lifetime access to course materials
In-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Product Innovation Survival Techniques: Getting Ahead in the Post-AI Era
Course syllabus
Week 1
Jan
23
Lesson 1: Setting the Stage for Experience Innovation
Jan
24
Lesson 2: Framing the Customer Problem Space
Week 2
Jan
28
Optional: Bonus Ask Us Anything #1 (Optional)
Jan
30
Lesson 3: Crafting an Experience Vision
Jan
31
Lesson 4: Leading Your Organization Forward
Week 3
Feb
4
Optional: Bonus Ask Us Anything #2 (Optional)
What product leaders are saying
Erik Hellweg
Ezra Gildesgame
Peter Guagenti
Daniel Cox
Meet your instructors
Christine Perfetti
Founder, Perfetti Media [Ex-GoFundMe, ex-TuneIn, Ex-Acquia]
Christine Perfetti is Founding Principal of Perfetti Media, a research, product strategy, and innovation consultancy.
Christine has spent more than two decades researching what factors contribute to product success. Applying these lessons, she built the customer discovery programs at GoFundMe, Carbonite, Acquia, and TuneIn, and has crafted and led innovation workshops for Harvard Business School, HubSpot, Curriculum Associates, and Penn Medicine, among others.
Before starting her own company, Christine Perfetti was the Head of User Experience at Carbonite and Acquia, two highly successful scaleups in Boston, Massachusetts.
Jared M. Spool
Co-Founder and Maker of Awesomeness, Center Centre
Jared M. Spool is a Maker of Awesomeness at Center Centre. Center Centre is the school he started with Leslie Jensen-Inman to create industry-ready User Experience Designers. In the 43 years he’s been in the tech field, he’s worked with hundreds of organizations, written two books, published hundreds of articles and podcasts, and tours the world speaking to audiences everywhere. When he can, he does his laundry in Andover, Massachusetts.
Join an upcoming cohort
Product Innovation Survival Techniques: Getting Ahead in the Post-AI Era
Jan cohort
$895
Dates
Payment Deadline
Feb cohort
$895
Dates
Payment Deadline
The Product Innovation Workshop
In this online seminar excerpt, Christine shares the history behind the Product Innovation workshop, including how forty cross-functional team members at Acquia converged on a long-term vision for the customer experience.
Get this free video
$895
2 Weeks