4.7 (9)
4 Days
·Cohort-based Course
From an email introduction through the rest of your career.
4.7 (9)
4 Days
·Cohort-based Course
From an email introduction through the rest of your career.
Course overview
Learn how to build your brand with intention, looking beyond individual interactions or immediate outcomes. We’ll start with the big picture and the long term goals but also dive deep into specifics and actionable tactics.
01
Founders and VCs, or if you work in a startup or venture capital.
02
Starting your career and looking to build your brand and relationships.
03
Sales and business development, whether it's a job title or part of your job.
The Big Picture
Beginning with the end in mind and the long view of your career.
Saying and Hearing “No”
Tools and strategies that can still add value and keep doors open.
Brand and Reputation
Your brand is built - or not - with every interaction.
Managing One’s Self and How To Work A Conference (or a Zoom)
Frameworks for contacts, getting things done, and meetings and events.
How to be great at email, featuring the Art of the Email Introduction.
Outreach and Gratitude
Bringing it all together, and the power of a daily extra outreach.
Building Relationships That Last A Career And Start With An Email
4.7 (9)
David Baszucki
Josh Kopelman
Dan Porter
Martin R. Lautman, Ph.D.
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I spent the first 20 years of my career working in technology companies, from big tech companies to small startups like Half.com and del.icio.us, mostly in sales and business development roles. I spent the last 15 years at First Round working with startups like Roblox, Flurry, Ring, Invite Media, Warby Parker, Hotel Tonight, Double Verify, Rec Room and 70 others from their earliest days. As a VC I've been on the receiving end of many thousands of emails, made or received many thousands of introductions, and seen how relationships and personal reputations are built - or not. The purpose of the course is to explore and share what I've learned, especially with those who are earlier in their careers, and I'd love to see some founders and investors in the group.
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Active learning, not passive watching
The classes will be taught live by me, with Q&A in every session.
Learn with a cohort of peers
There will be exercises you’ll do with a cohort of peers.
Accountability and feedback
Don’t sign up if you’re not able to fully engage in the course and with your peers.
Special Guests
There might be some special guest speakers during the course.
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01
The Big Picture, Brand and Reputation
Taking the long view, focusing on authenticity and "how to be" versus just "what to do." Breakout sessions to help students get to know each other. Special guest speaker.
02
Email and Saying and Hearing "No"
You'll learn how to be great at email and the art of the email introduction, with real examples and breakout sessions to draft an important outreach. How to deliver and receive a "No" in a way that keeps the door open to a later "Yes."
03
Managing One's Self and How to Work a Conference (or a Zoom)
Understanding the importance of trusted systems for to-do's and projects, contact management, and meeting preparation and follow up. Learn how to meet others, stand out, and make a good impression in person or online, connect with speakers, and develop an "elevator pitch."
04
Outreach and Gratitude
Bringing it all together in this final lesson, from following up and staying top of mind to a final exercise that can be the start of a new daily habit with a positive impact for the rest of your career.