PX as a Product: Applying Product & GTM Principles to Employee Experience

New
·

4 Weeks

·

Cohort-based Course

Unlock the power of product thinking to build employee experiences that employees love and businesses need.

Previously at

Workday
Shopify.com
Docebo
Primark

Course overview

The PX Transformation Journey: Evolve from HR to PX Leader.

By the end of this course, you’ll be able to reimagine your employee experience as a product and unlock the tools and strategies to:

• Solve real employee problems with a modern, agile approach.

• Align strategy with measurable, lasting outcomes

• Design seamless, outcome-driven PX initiatives that align with organisational goals.

• Drive lasting transformation across your teams and organisation.


Why This Course?

Employee experiences often fail to meet expectations. Outdated HR practices, siloed processes, and a lack of alignment with organisational goals lead to disengaged employees and missed opportunities for impact.


This course offers a game-changing approach: reframe employee experience as a product to deliver measurable outcomes for employees and the business.


Through this course, you’ll embark on a journey to:


Transform your mindset: Shift from reactive HR practices to a proactive, product-driven approach.

Solve real employee challenges: Use proven discovery and design frameworks to identify and address friction points.

Drive measurable outcomes: Align employee experience initiatives with organisational goals to create sustainable impact.


By the end, you’ll not only think differently but act differently, empowered with a PX Toolkit of practical frameworks and strategies to:


• Design seamless, integrated experiences that employees love.

• Improve your delivery capability - build agile, collaborative workflows that sustain innovation.

• Continuously improve through data, feedback, and iteration.

• Create a bulletproof narrative for c-suites & boards on the integral value that your PX function brings to the organisation.


This is about transformation, equipping you with the tools, mindset, and confidence to lead PX like a product manager.


What You’ll Learn:

Adopt a Product Mindset:

Reimagine the employee experience as a product that evolves to meet employee and business needs.

Shift from reactive processes to outcome-driven strategies that deliver measurable value.


Master Discovery & Strategy:

Use frameworks like empathy mapping, journey mapping, and service blueprints to uncover real employee challenges.

Craft a clear PX vision and strategy that bridges employee needs with organisational goals.


Prioritise and Deliver Impactful Solutions:

Learn to focus on what matters most with prioritisation frameworks like Cost-of-Delay and OKRs.

Prototype and test solutions with small pilots, iterate using employee feedback, and refine for maximum success.


Design Seamless Employee Experiences:

Create experiences that align technology, processes, and culture into a cohesive journey.

Identify key touchpoints and moments that matter to design employee-centric solutions.


Drive Continuous Improvement:

Evaluate progress through quarterly reviews, refine strategies, and embed a culture of learning and iteration.

Sustain momentum by empowering teams with agile workflows, collaboration tools, and a product mindset.


Course Outline:

Module 1: PX as a Product | Foundations

Lay the groundwork by adopting a product mindset and building a PX foundation aligned with organisational goals.


• Learn core product operating principles and go-to-market frameworks.

• Craft a clear vision, mission, and strategy for employee experience.

• Define measurable outcomes with North Star metrics.


Module 2: PX Discovery | Build the Right Thing

Discover and map employee needs to design impactful, user-centric PX solutions.


• Use empathy mapping and journey mapping to uncover key friction points and opportunities.

• Develop service blueprints that align front-end experiences with back-end processes.

• Translate insights into actionable solutions using opportunity solution trees.


Module 3: PX Solution Delivery | Build the Thing Right

Prioritise, prototype, and deliver PX initiatives using agile workflows and cross-functional collaboration.


• Apply frameworks like Cost-of-Delay and Now/Next/Later to prioritise initiatives.

• Design and test prototypes through experimentation and employee feedback.

• Deliver solutions effectively with tools like Kanban boards and structured launch processes.


Module 4: PX Operations | Learn & Iterate

Embed continuous improvement practices to sustain PX transformation and drive measurable outcomes.


• Conduct quarterly reviews to evaluate progress and refine PX strategies.

• Use OKRs to align PX initiatives with organisational goals.

• Iterate and improve deliverables based on data, feedback, and evolving employee needs.


Who Should Join This Course?

This course is for progressive HR and PX leaders who are ready to modernise their approach and deliver measurable impact.


You should join if you:

• Feel the old & traditional ways of HR are no longer helping you meet the ever evolving demands of your organisation.

• Want to design employee experiences that align with organisational goals and engage employees.

• Need practical tools to uncover challenges, prioritise solutions, and measure progress.

• Aim to build a culture of continuous improvement with agile practices and cross-functional collaboration.


Whether you’re an HR professional or organisational leader, this course will help you shift from traditional processes to a modern, outcome-driven approach that delivers real results.


Why Learn From Us?

With decades of combined experience in HR, technology, and product management, we bring:


HR Tech Leadership: Senior roles at Workday, Docebo, Shopify, Primark, and more.

Go-to-Market and CX Expertise: 15+ years of customer-focused strategy and product marketing leadership.

Proven Product Thinking: Practical application of product principles to real organisational challenges.

Measurable Results: Frameworks and strategies tested at scale to deliver lasting impact.

Who is this course for

01

HR leaders struggling with engagement, retention & disconnected tech who want to create meaningful, measurable improvements in experience.

02

PX professionals who are 'all-in' on progressive PX practices that need a toolkit to unlock their ability to execute.

03

Founders who don't yet have a full-fledged people experience function who want to set their company up for success to grow with integrity.

What you'll get out of this course

Apply a Proven Framework for Transformation

📖 Use actionable frameworks to align strategy, empower teams, and design employee experiences that drive measurable results.

Adopt a Product Mindset

🔑 Reframe employee experience as a product that evolves to meet real employee needs and deliver business value.

Understand the Role of Product Management

💡 Learn how product principles and skills drive impactful employee experiences and establish this function in your organisation.

Build a Vision and Strategy

🌟 Create PX strategies that connect employee goals with organisational outcomes and set a clear path to success.

Master Discovery Techniques

🛠️ Use tools like empathy mapping, journey mapping, and opportunity solution trees to uncover employee needs and test assumptions.

Deliver and Iterate Solutions

⚡ Prototype and test solutions through small pilots, refine ideas with feedback, and scale successful initiatives.

Empower Cross-Functional Teams

🤝 Foster collaboration to co-design seamless experiences that integrate technology, culture, and processes.

Measure and Improve

📏 Develop metrics to track impact, refine strategies, and demonstrate measurable outcomes for employees and the business.

This course includes

12 interactive live sessions

Lifetime access to course materials

In-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Mar 18—Mar 23

    Module 1: PX as a product | Foundations

    • Mar

      18

      Join 15 minutes early for any Zoom quirks

      Tue 3/183:45 PM—4:00 PM (UTC)
    • Mar

      18

      Product Operating Model and GTM Foundations

      Tue 3/184:00 PM—6:00 PM (UTC)
    • Mar

      20

      Methods and Techniques

      Thu 3/204:00 PM—6:00 PM (UTC)
    • Mar

      21

      Optional AMA

      Fri 3/214:00 PM—5:00 PM (UTC)

Week 2

Mar 24—Mar 30

    Module 2: PX discovery | Build the right thing

    • Mar

      25

      Problem discovery

      Tue 3/254:00 PM—6:00 PM (UTC)
    • Mar

      27

      Solution discovery

      Thu 3/274:00 PM—6:00 PM (UTC)
    • Mar

      28

      Optional AMA

      Fri 3/284:00 PM—5:00 PM (UTC)

Week 3

Mar 31—Apr 6

    Module 3: PX solution delivery | Build the thing right

    • Apr

      1

      Prioritisation

      Tue 4/13:00 PM—5:00 PM (UTC)
    • Apr

      3

      Ways-of-working

      Thu 4/33:00 PM—5:00 PM (UTC)
    • Apr

      4

      Optional AMA

      Fri 4/43:00 PM—4:00 PM (UTC)

Week 4

Apr 7—Apr 11

    Module 4: PX operations | Learn & Iterate

    • Apr

      8

      Continuous Improvement

      Tue 4/83:00 PM—5:00 PM (UTC)
    • Apr

      10

      Reflection & Final AMA

      Thu 4/103:00 PM—5:00 PM (UTC)

What people are saying

        Chris's leadership and amazing product experience were central to the success of all products we launched. He helped me to define a clear product strategy, and better position myself in the organization to maximize the success of all my initiatives. And he is the best manager / coach I have ever had!
Laurent Balague

Laurent Balague

VP Product - Docebo
        Having worked under Chris's leadership at Workday, I can confidently say that he is one of the most inspiring and effective leaders I’ve ever encountered. Chris creates an environment where innovation thrives.
Emma Meehan

Emma Meehan

Sr Product Manager, LearnUpon
        Sam is a driving force for success and high-performance teams. She is a solutions-oriented leader with infectious passion and positivity, inspiring those around her to excel. With her strategic thinking and customer-centric perspective, Sam consistently delivers exceptional outcomes.
Tracey Chapple

Tracey Chapple

Customer Advocacy Manager
         Sam is far and away one of the most capable & compelling GTM leaders I've ever had the pleasure of working with. Her vision, execution chops and ability to develop strong cross functional relationships are sure to be incredible assets to any business.
Ben Cherian

Ben Cherian

Senior Competitive Intelligence Strategist

Meet your instructors

Chris Metcalfe

Chris Metcalfe

Former product leader Workday | SVP Product Docebo | Head of Product Primark

I’ve spent my entire career at the intersection of HR, technology, and product management, on both sides of the buyer/vendor relationship.


I’ve led internal HR technology teams at large multinational companies - most recently as Head of Product for People & Culture at Primark. Before that I led product teams at Workday and Docebo (SVP Product), building HR tech products.


I love to teach B2B product management, strategy, culture, and leadership, and share my experience building successful products and teams across domains & stages.


My main area of expertise is employee experiences, HCM and Talent, including:

  • Leading global product teams for Workday's flagship core HCM product
  • SVP Product at Docebo (#1 global learning platform), leading product management and design
  • Head of Product for People & Culture at Primark (global retailer 80k employees)
  • Principal architect at Invesys plc leading HR transformation programs and internal HR product teams (multinational engineering and IT services company, acquired by Schneider Electric)
Samantha Murray

Samantha Murray

Former GTM Leader at Docebo | CX Leader at Shopify | Strategic Advisor

I’m a brand strategist and go-to-market leader with over a decade of experience driving growth for iconic B2B SaaS companies like Shopify and Docebo.


In all of my most recent leadership roles, I've focused on optimizing the customer journey, building Go-To-Market and Customer Experience strategies that drive product adoption, expansion, and lasting loyalty across the entire customer lifecycle. I'm an expert in crafting compelling brand and product narratives that help companies stand out in competitive markets.


Now, I’m combining my extensive experience in CX, GTM strategy, and brand positioning to help HR and People Experience leaders transform employee experience. I teach organizations how to adopt a product and customer mindset in designing PX initiatives that are not only aligned with business objectives but also create environments where employees thrive, authentically.


With a track record of scaling high-performing teams and leading impactful initiatives that drive tangible results, I’m excited to share practical, proven strategies and frameworks that help leaders and practitioners drive lasting change in their organizations.

A pattern of wavy dots

Join an upcoming cohort

PX as a Product: Applying Product & GTM Principles to Employee Experience

Cohort 1

$850

Dates

Mar 18—Apr 11, 2025

Payment Deadline

Mar 18, 2025
Get reimbursed

Course schedule

4-8 hours per week

  • March 18, 2024

    11:00am EST

    Join us to kickstart your transformation!.

  • Tuesdays & Thursdays

    11:00am - 1:00pm EST

    Live Sessions: designed for deep learning and collaboration.

  • AMA Friday

    11:00am EST

    Dedicated time to address questions and challenges.

  • Project work

    2-4 hours per week

    Time required outside live sessions to apply concepts and develop ideas.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

A pattern of wavy dots

Join an upcoming cohort

PX as a Product: Applying Product & GTM Principles to Employee Experience

Cohort 1

$850

Dates

Mar 18—Apr 11, 2025

Payment Deadline

Mar 18, 2025
Get reimbursed

$850

4 Weeks