Cohort 1

Build a habit-forming product experience strategy in 4 weeks. ⭐️ 

143+ happy students from Zapier, Twilio, Mixpanel, Microsoft, and more.

Ramli "RJ" John

Founder Delight Path. Bestselling author of Product-Led Onboarding (+30K sold)

Product Onboarding Masterclass

Appcues

Zapier

Twilio

Leadpages

Mixpanel

If you've been in the SaaS space for some time, you're probably all too familiar with these problems: ❌ Users abandon your product after the first day of signing up. ❌ New customers leave feeling frustrated and confused. ❌ For self-serve products, very few free users upgrade. The problem usually comes down to one core issue: your product’s onboarding. That’s because today’s users don’t have the time (or the patience) to figure things out themselves. They expect things to be intuitive. Easy. And fast. Which means that even if you have a brilliant product, product-market fit, and the sexiest UI... If your onboarding is anything less than silky-smooth, new customers will quit before ever achieving those mind-blowing “Aha!” moments. 😵 In this live cohort-based course, you'll learn my battle-tested&nbsp;EUREKA Onboarding Framework™,️&nbsp;used by companies like&nbsp;Mixpanel,&nbsp;Zapier, and&nbsp;Outsystems,&nbsp;that will&nbsp;get you more loyal customers in a fraction of the time. After completing this course, you'll have everything you need to build an onboarding strategy that could: ✅ Reduce your time-to-first-value to a few minutes (not hours or days) of signing up. ✅ Increase your free-to-paid conversion by 2-3x (if you have a self-serve product) ✅ Turn more customers into loyal champions, resulting in upsell opportunities and higher CLV.

60-80% of new users don't come back after Day 1. Let's fix that.

You're a product or design leader who is sick of your product's onboarding not engaging and activating new users to the "Aha" moment.

You're a customer success leader or manager who wants to reduce the time it takes to successfully onboard new customers.

You're a growth marketer who wants a proven onboarding strategy that activates and converts users into paying customers.

Who is this course for

What's included in the course:

You'll be able to confidently build and deliver first product experiences that help new users easily adopt new habits with your product.

My proven EUREKA Framework™️ to improve your onboarding experience.

You'll be able to quickly apply concepts from the course using the templates and cheat sheets that I use for all my clients.

Dozens of templates, cheat sheets, and swipe files to start making an impact now.

You'll get guidance and feedback in an intimate setting with Ramli John, one of the top customer onboarding experts in the world.

4 weeks of live, interactive workshops  and Q&A sessions 

I'm writing a new book "EUREKA: The Product Onboarding Playbook for High-Growth B2B Companies."

A copy of my new book

Tuesday, Nov 28, 12:00 pm - 1:00 pm ET In the first live workshop, you'll:<ul><li>Define what 'end user success' looks like for your product (even if you have a complex product or a multi-segment audience).</li><li>Identify “activation moments” for new users.</li><li>Determine the right product metrics to track for your business.</li></ul>

Module 1: Understand user success.
 

Thursday, Nov 30, 12:00 pm - 1:00 pm ET Once you know what success looks like for your users, it’s now time to:<ul><li>Identify the common bottlenecks in product's onboarding.</li><li>Map out your ideal new user journey.</li><li>Apply our three-step process to reduce your product’s time-to-value.</li></ul>

Module 2: Craft your new user journey.

Tuesday, Dec 5, 12:00 pm - 1:00 pm ET In this third live workshop, you’ll:<ul><li>Apply the BJ Fogg Framework to drive new users to take action.&nbsp;</li><li>Determine which types of in-app triggers are most effective for your users.</li><li>Use customer psychology frameworks and UX best practices in your product's onboarding.</li></ul>

Module 3: Guide users with effective triggers.

Tuesday, Dec 7, 12:00 pm - 1:00 pm ET﻿In this final workshop, you’ll: <ul><li>Segment your user onboarding experience based on unique factors to your product, including user intent or job function.</li><li>Customize your user onboarding experience using the Jobs-to-be-Done framework.&nbsp;</li></ul>

Module 4: Personalize the onboarding experience.

Tuesday, Dec 12, 12:00 pm - 1:00 pm ET <a href="https://www.linkedin.com/in/andrewcapland/" rel="noopener noreferrer" target="_blank">Andrew Capland</a>&nbsp;(Founder of Delivering Value and Former Head of Growth at Wistia and Postscript) joins us for this bonus feedback session. He's an expert in helping you build onboarding experiences that deliver value quickly.

Feedback session and office hour #1 with Andrew Capland

Thursday, Dec 14, 12:00 pm - 1:00 pm ET <a href="https://www.linkedin.com/in/georgianalaudi/" rel="noopener noreferrer" target="_blank">Gia Laudi</a> (Author of Forget the Funnel) joins us for this bonus feedback session. She's an expert at user journey mapping, customer-led growth, and onboarding experiences.

Feedback session and office hour #2 with Gia Laudi
 

Tuesday, Dec 19, 12:00 pm - 1:00 pm ET In this last session, we'll have the final office hour and feedback session of the course with Ramli John. We'll also celebrate what you've accomplished during the course.

Graduation + office hour with Ramli John

Course syllabus and schedule

This course is hands-on and interactive. It's not just another boring lecture series.

Meet your instructor

Join the course and get a physical copy of my new book

Founder, Growth Mates and Former Head of Growth Design, Miro

Bestselling Author, Hacking Growth and Founder of GrowthHackers.com

Founder and Author, Forget the Funnel and CX Advisor

Founder, Delivering Value and Former Head of Growth, Wistia

Co-Founder, Nira, Crazy Egg, and KISSMetrics

Former Director of Growth Marketing, WordPress.com

CPO, Product Growth and Former VP of Product, Apollo.io

Testimonials from world-class tech leaders and experts

Each workshop will involve hands-on, workshop-style sessions. We'll be using MIRO for each live session. US Timezone: Tuesdays from 12 pm to 1 pm ET Europe Timezone: Thursdays from 1 pm to 2 pm UTC

4 live, hands-on workshops

Learn at the pace that feels right for you! Every week, recorded modules will be available to view, each focused on various topics to help you build a habit-forming onboarding experience.

Self-paced lessons

This program is designed to be hands-on so you'll be building a habit-forming onboarding strategy for your product. I'll give individual feedback on all of your work

3 hands-on projects

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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