September cohort

Grow your audience exponentially – learn how to design a robust editorial strategy with proven SEO tactics at its foundation.

Vahe Arabian

News SEO Playbook

By the end of the course, you will not only have the theoretical knowledge of how to set up a winning editorial strategy, but you will have the practical skills to design and implement one! Your Capstone Project will be designing an editorial playbook of your own. Every strategy taught in the course has been developed based on the specific needs of news media publishers. The tactics that you will learn have been implemented on dozens of publisher sites, resulting in short-term wins and long-term success.

Advanced course on setting up SEO-based editorial strategies and workflows

SEO specialists of publishers of all sizes

Editorial operations leads at medium and large news publishers

Digital and audience development leaders at medium and large news publishers

Who is this course for

Outcomes and resources

Following each session, you will be equipped with practical insights and best practices that you can implement as you go.

Instant implementation of learnings

No need to develop internal templates and processes. Access the many templates shared in the course, make a copy, plug in your own data and you are set to go!

Ready-to-use templates

Following the completion of the course, you will be able to schedule up to three one-on-one sessions with the instructor to review your implementation progress and identify the next step(s).

One-on-one support

The learnings in this course will enable you to achieve a number of quick wins and see almost immediate improvements in organic traffic while also setting up a scalable long-term strategy that will continuously deliver results.

Short-term wins and long-term growth

You will learn about essential technical requirements for content publishing <ul><li>Design layout</li><li>Site architecture</li><li>Page experience</li><li>News sitemap</li><li>Schema</li><li>Crawl speed and frequency</li><li>Ads and popups</li></ul>

Week 1: Introduction & Technical SEO

You will learn about essential elements of news content that help drive traffic and authority.&nbsp; <ul><li>News content clustering&nbsp;</li><li>E-E-A-T (updates and a brief recap of what it is)</li><li>Title and headlines</li><li>Dates</li><li>Original reporting techniques</li><li>Video content in Google News</li><li>Image optimization</li><li>Internal linking</li></ul>

Week 2: Content SEO

You will learn how to expand the reach of your content <ul><li>Content velocity</li><li>Top Stories</li><li>Google Trends</li><li>Search Generative Experience (SGE)</li><li>Live blogs</li><li>Web Stories</li><li>Google Discover</li></ul>

Week 3: Tactics

You will also learn how to evaluate the performance of your content&nbsp; <ul><li>Determining the impact of Google's algorithmic updates on the performance of your property</li><li>Diagnosing performance</li><li>News Content Insights (NCI)</li><li>Competitor Analysis and tracking</li><li>Reporting – GSC &amp; GA power usage tips</li></ul>

Week 4: Metrics and Diagnosing Performance

Advanced users who are ready to start implementing the changes based on the learnings of Weeks 1-4 will have the option to book in their 1-on-1 call to discuss tools and workflow optimization strategies for their publication.

Week 5 (Optional): Editorial Workflow Workshop

Course syllabus

More testimonials from past students

A 6-week course that will give you the practical knowledge you need to set up winning editorial strategies and optimized workflows based on proven SEO strategies.

Meet your instructor

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Tuesdays & Thursdays

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Weekly projects

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

Learn with a cohort of peers

Share experiences, challenges, and brainstorm solutions with a group of peers

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About this course

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