January Cohort

Level up as a leader with the tools you need to build a world class brand.

Ayni Raimondi Vienna

Brand Marketing Executive & Consultant

Strategic Planning for Brand Building 

So you're a brand leader. Now what? Build a foundation that earns you internal alignment and disproportionate return for your investments. You’ll leave the course with the know how to approach building any brand, and an actionable marketing plan for your own.

Build a brand marketing approach, that actually works.

First time leaders. You know where you want the brand to go, but are looking for support with best practices &amp; tools to get there.

Pragmatic marketers, learning by doing, who want to make sure their approach to brand marketing will have impact.

Brand leaders struggling to find alignment with their CEO (or exec partner). We've all been there.

Who is this course for

What you’ll get out of this course

The first step in a killer plan is defining where you want to go thats easy for everyone in the company to understand.

Articulate long and short term success for your brand.

Sometimes the coolest ideas are not actually the most impactful. Uncover industry and cultural insights to ensure your approach and activities resonate with your audience to drive your intended outcomes.

Identify key insights to understand the landscape and ensure your work resonates.

You can't do everything all at once, and it's hard to communicate everything you're doing to everyone. Determine where you'll focus, and why, to set up a year of activities.

Create focus through defined initiatives.

Your tactical approach represents the calendar year, and your financial investment. Define activities that work together, in order to earn the greatest return — filling your brand with meaning and providing measurable impact.

Build tactics that earn disproportionate return. And then measure it.

You'll leave with a template and takeaway to ensure key stakeholders understand and align to your plan.

Deliver a clear narrative for easy internal alignment, that contextualizes all your team's activities.

Founder, Mojo Supermarket —Adage's Small Agency of The Year

Founder of Brew Creative, Former VP Design at Everlane

Chief Creative Officer formerly at Everlane

What people are saying

Meet your instructor

How to define current state of the business, state of the brand, and your addressable market. How to define long term and near term brand goals. We'll build a snapshot view that everyone can align on.

Current state of affairs & where you want to go

How to identify the insights that will inform your strategy. Put to work these cultural and audience insights to ensure your brand activities resonate and your investments make impact.

Key insights & cultural calendar

Stop trying to cram in everyone's tactical asks and have that be the mish mash plan. Instead, create focus and prioritize by defining your annual key initiatives. All other activities will ladder up to these.

The path forward through initiatives

Learn how to build tactical plans &amp; measurement frameworks side by side to ensure a wholistic approach to your investments.

The Tactical Plan

Surprise, you've got a clear and easy to share deliverable. We'll go over the best approach to getting feedback and buy in, so your energy can shift to getting sh*&amp; done.

Delivering a narrative for easy alignment

What we'll cover

A quick one to meet each other and introduce the course.

Intro to the course

Each Wed and Friday for 90 mins each we'll go deep on a topic.

Workshops

You get in what you put in. This is your time to create work that your peers and instructor can share feedback on, workshop with you, and turn into your final deliverable.

Homework

Optional office hours to book 10-20 mins one on one with Ayni, or join group conversations.

Weekly office hours

Course schedule

Frequently Asked Questions

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

Course completed by

About this course

Get notified about the next cohort

Learn from live sessions