Feb-Mar 2025

Hands-on guide to building and optimizing your AI writing team for high-impact blogs, newsletters, internal comms, creative briefs & more

Natalie Lambert

AI Entrepreneur & Speaker, Former Applied AI for Marketing at Google, 2x B2B CMO

Build an AI Content Team: Elevate Your Writing, Scale Your Impact

Google

Unity

Braze

Intuit

The Atlantic

If you’re already dabbling with AI but still feel like you’re doing most of the heavy lifting, this course is your next step. Over four weeks, you'll build a team of AI collaborators—each trained for a specific role in your content process. From brainstorming and outlining to drafting, editing, and repurposing, your AI teammates will help you produce higher-quality content, faster and more consistently. This isn’t about learning a few new prompts. It’s about designing and training custom AI models that understand your voice, tone, and brand—and can be used again and again to scale your efforts without sacrificing quality. What makes this course different? Led by Natalie Lambert—a former industry analyst, two-time CMO, and Google’s first Applied AI for Marketing Executive—this course is built on real-world experience helping marketing teams apply AI to get measurable results. At Google, Natalie helped teams identify the right tools and use cases. Now, she brings that same clarity and structure to help you build an AI content team that saves you time, improves your content, and increases your impact. You don’t need a technical background. You need a content workflow—and we’ll build one powered by AI that works for you. Over four weeks, you'll attend four live sessions, where you’ll: 1) Master prompting best practices for contentLearn how to craft prompts that produce high-quality, on-brand results—consistently. You’ll build a set of reliable prompts that elevate the quality of your writing and give clearer direction to your AI teammates. We’ll also cover how to troubleshoot when outputs fall short, so you can guide the model more effectively. 2) Build content-specific AI teammatesDesign and train AI models to take on high-impact content tasks—like web copy, newsletters, executive communications, blog posts, and more. Each “teammate” will be tailored to your brand’s, your stakeholder's, or your own tone, style, and goals, so they can work alongside you to scale your content with consistency and quality. These models will become dependable collaborators you’ll use long after the course ends. 3) Create persona-based AI teammatesDevelop AI-powered personas that represent your key audiences or internal stakeholders. These models will act as sounding boards—providing feedback, testing messaging, and helping you shape content that resonates. Once built, they can be reused to sense-check future content before it ever goes live. 4) Learn the rules, risks, and responsibilities of using AI for content creationGet practical guidance on using AI responsibly. You’ll learn about copyright considerations, disclosure practices, and the risks of publishing inaccurate or misleading content—along with where AI can be most effective and where human input is still essential. By the end, you'll understand how to work with AI in a way that’s both compliant and confident. By the end of this course, you will: 1) Build a team of personalized AI collaborators—each trained for a specific role in your content workflow. 2) Create higher-quality content, faster, by delegating repeatable tasks to custom AI teammates. 3) Learn how to prompt, guide, and refine AI to get consistent, on-brand results. 4) Understand the ethical and practical risks of using AI in content—and how to avoid them. 5) Earn a LinkedIn-ready AI for Content certification to showcase your skills and strategic know-how. Unlike other AI courses, this one isn’t just about using tools—it’s about building a scalable content system powered by AI, designed around how you work. It’s practical, repeatable, and immediately applicable. And because it’s often eligible for employer reimbursement through professional development programs, it’s a smart investment in your growth.

Build your AI content team to scale your writing without compromising quality

Content creators looking to streamline their workflow and produce more engaging content

Entrepreneurs and small business owners who want to streamline their content creation without hiring more staff

Anyone who writes regularly in their role—from internal comms to client-facing materials—and wants AI teammates that actually help

Who is this course for

What you’ll get out of this course

Understand how AI can support—not replace—your content process. You’ll learn its strengths and limitations, when to lean on it, and when to step in, so you can use it with confidence, clarity, and control.

The must-know foundations of AI-assisted writing

Master the art of prompting and model training to get content that’s not just faster, but sharper. You’ll build reusable templates and AI teammates that reflect your tone, audience, and communication goals—saving you time while improving output.

A system for writing better, faster, and more consistently

You’ll create different types of AI teammates—from content creators to reviewers to persona models. These aren’t one-off demos. You’ll walk away with a functioning, repeatable system that supports your writing long-term.

Hands-on experience building your AI content team

Your AI teammates will be trained using your own content, goals, and preferences—so they can assist with real tasks like blog writing, web copy, case studies, executive comms, and more. Once built, they’re yours to keep and refine over time.

Custom AI models, built around your real workflow

You’ll earn an AI for Content certification to share on LinkedIn or add to your resume—demonstrating your ability to strategically apply AI to everyday writing challenges.

A certification to showcase your skills and boost your career

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

What people are saying

Meet your instructor

From February 28th to March 21st, we will have a live session every Friday. I will be available for 30 minutes following each session to answer questions.

Fridays

After session 2 &amp; 3, there will be an assignment that allows you to practice what you learned as well as create models that will help you create content in your roles.

Weekly projects

Course Schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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About this course

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