Cohort 1

Use the step-by-step approach I developed at Netflix to craft a product vision, align around strategy, and hold product teams accountable.

Gibson Biddle (Instructor)

Former VP/CPO  at both Netflix & Chegg

Eric Bin (Course Manager)

Former Product Management Leader at Procurify, Clio, & Article.

Jackie Bavaro (Coach)

Former Head of Product Management at Asana

Heather Samarin (Coach)

Co-founder Product Rebels; former CPO AristaMD

Product Strategy Workshop 2022

A well-defined product strategy accelerates your career. It improves your odds of success. It inspires teams. In this highly interactive, case-based workshop, you'll work with peers to define a complete product strategy using tools you can apply to your own product.

Become a "go-to" product leader as you learn to define a product strategy.

You're a consumer or enterprise product leader.

You're in a product management, engineering, design, or data role.

You're a founder in a startup or Head of Product at any stage of a company.

This workshop is for product leaders with at least four years of experience.

Apply proven tools, models, and frameworks to define a product strategy in a step-by-step way.

You'll define what your product or service is, the benefit you'll deliver to customers, along with the "personality" of your product.

Positioning

You'll articulate the brand promise and "something bigger" your product aspires to deliver in the long term.

Branding

The GLE model (Get big, Lead, Expand) helps you to outline a series of steps for how your product will "dent the universe" in the long term.

Product Vision

You'll learn to outline product strategies using the DHM model to "Delight customers in Hard-to-copy, Margin-enhancing ways" to deliver both customer and shareholder value.

You'll prioritize three factors-- Growth, Engagement, and Monetization -- to build alignment across all functions within your company.

You'll align Strategies, Metrics, and Tactics. You'll identify proxy metrics for each of your product strategies and then assign tactics to each strategy.

You'll build a roadmap, demonstrating how your product strategies will come to life, over time.

Rolling 4-quarter Roadmap

We'll simulate a modern-day Quarterly Product Strategy Meeting, demonstrating how Netflix defines and debates product strategy on an ongoing basis.

Quarterly Product Strategy Meeting

Author of "Hooked," speaker and consultant.

Writer, Investor, Advisor; LennysNewsletter.com

SVP Product / Subscription, Rent the Runway

Gib has hosted 40 product strategy workshops in the last two years. His average NPS is 73 (70 = world-class). Here's what folks say:

Your instructors

You'll meet your instructor, Gibson Biddle, and Eric Bin, your course manager, as well as peers participating in the workshop.

Kick-off (optional, but strongly encouraged)

We'll introduce the importance of product strategy to communicate an inspired vision of the future. Then you'll define your product from a customer's point of view, through positioning and branding.

Intro to strategy; Positioning & Brand models

We'll introduce the importance of "delighting customers in hard-to-copy, margin-enhancing ways" as a means to build long-term, competitive advantage. You'll define product strategies for a product using this model. You'll also prioritize "Growth, Engagement, and Monetization" to align all functions and define your high-level engagement metric.

DHM and GEM

You'll outline 4-5 product strategies for your team's product, assign a metric to each strategy, then assign tactics to each strategy. You'll outline how your strategies will evolve over time, using a rolling four-quarter roadmap.

SMT & Rolling 4-Quarter Roadmap

Your team will present its product strategy to a paired team, answer questions and give feedback. We'll spend the last hour demonstrating how the product strategy frameworks can be used for swimlanes, pods, or squads within a product organization, then simulate a modern-day Netflix Quarterly Product Strategy meeting.

Finale: Strategy presentation; Simulated Netflix Quarterly Product Strategy meeting.

The day after the final meeting, everyone is invited to spend an extra hour together. We'll share more perspectives on product strategy, how to inspire change in your company or product organization, and answer lots of questions.

Optional Office hour/Q&A session

Course syllabus

"Branding for Builders," by Gibson Biddle (on Medium.com) helps product leaders to position and brand their product. "How to Define Your Product Strategy," a Medium series by Gibson Biddle, outlines the step-by-step approach Gib uses.

Pre-reading

Kickoff: Monday (December 5)

Tuesday: Intro to Strategy; Positioning &amp; BrandingThursday: DHM &amp; GEM(See syllabus above for more detailed notes.)

Tuesday & Thursday (December 6 & 8)

Tuesday: SMT &amp; RoadmapsThursday: Presentation to a paired team; Simulated modern-day Netflix Quarterly Product Strategy Meeting.

Tuesday & Thursday (December 13 & 15)

Q &amp; A, course feedback, then Gib shares how he would define product strategy for Spotify/Airbnb/Shopify/Stripe.

Optional Office Hour/QA: Friday (December 16)

You'll work in 2-4 person teams to define a product strategy. If you join with a colleague, you'll focus on your own product. If you're "solo," you'll be assigned 2-3 teammates to define the product strategy for the product of your choice: Spotify, Airbnb, Shopify, or Stripe.

Project

Course schedule

We'll use Google Slides + Slido polling + Chat + lots of "What would you do?" cases to keep everyone actively learning.

Active, hands-on learning

We'll alternate between a large Zoom room and breakout rooms. During breakout sessions, you'll collaborate with your peers to build a product strategy.

Project-based

On the final day, you'll practice product leadership as you present your product strategy to a paired team and receive feedback for improvement.

Present your work to a paired team

As a finale, we'll demonstrate how to bring product strategy "front and center" within your organization through a simulated meeting where we'll discuss three, modern-day "What should Netflix do?" cases.

Course completed by

About this course

Get notified about the next cohort

Learn from live sessions