Cohort 1

In 4 weeks, find your winning market, craft website messages that generate calls, a persuasive sales pitch, and a proposal that seals deals.

Jose Bermejo

x3 Founder, MBA, fCRO, 16+ y selling B2B software, exec & decision-making coach

Sales Accelerator: Optimize Positioning, Website Messaging & Sales Deck

Introhive

Squadcast Inc.

Yupix

Citeline

TL;DR 📌 ▶️ CHECK THE VIDEO BELOW FOR AN OVERVIEW OF THE PROGRAM (SCROLL DOWN). THE VIDEO IS THE OLD VERSION, WHEN THE PROGRAM WAS MORE ABOUT POSITIONING AND LESS ABOUT SALES, BUT IT IS STILL 80% REPRESENTATIVE OF THE CONTENT. 👉 THIS IS A HANDS-ON PROGRAM TO DRIVE MORE CALLS (MARKETING WEBSITE) &amp; SEAL DEALS (SALES DECK). WE WILL SELECT YOUR BEST MARKET OPPORTUNITY (POSITIONING). THEN, WE'LL CRAFT YOUR WEBSITE MESSAGES, A NO-BRAINER PRODUCT/SERVICE OFFER, AND A SALES PITCH. 🔥🔥 I ACCEPT ONLY 15 ENROLLMENTS. THIS IS TO ENSURE THE QUALITY OF MY SUPPORT. SECURE YOUR SPOT ASAP. 👉👉👉THINK OF THIS PROGRAM AS HIRING A fCMO/CRO OR AGENCY TO CREATE OR OPTIMIZE YOUR SALES GENERATION PROCESS. YOU WILL IMPROVE OR CREATE FROM SCRATCH YOUR POSITIONING, WEBSITE, OFFER, AND SALES DECK. IT WILL BE AT A FRACTION OF THE COST VERSUS AN AGENCY/CONSULTANT, ON YOUR TERMS, AND IN 4 WEEKS OF TURNOVER. ALL WITH MY LIVE GUIDANCE AND SUPPORT. ✅ 12 HOURS OF LIVE HANDS-ON SESSIONS + 8 TEMPLATES TO GET MORE CLIENTS:WEEK 1:➡️ Positioning-Audit Lab: Identify 1-5 Top Growth Positioning Possibilities➡️ Positioning Decision-Making: Score &amp; Select The #1 Positioning Opportunity WEEK 2:➡️ Website Messaging Lab: Craft Your Key Messaging Canvas➡️ Offering &amp; Value Proposition Lab: Design a no-brainer product/service offer WEEK 3:➡️ Sales Pitch Lab: Build your sales deck &amp; discovery questions for sales calls➡️ Marketing Website Lab: Craft Your Website Wireframe WEEK 4 &amp; POST-COURSE:➡️ Roast Day: Get radical candid feedback on your sales deck &amp; website.➡️ [OPTIONAL] Build lab: Publish your sales-ready website with Leadpages or Carrd no-code tools. 🔥 BONUSES:➡️ 1h x 1:1 GTM / Growth Consulting call to finalize your work and discuss your best GTM next steps ($500 you get included in the program).➡️ My 8 GPT AI-Assistants&nbsp;to accelerate every step.➡️ 20+ video tutorials on AI tools for all these activities.➡️ $1,200 discount for 6 months to get monthly support/coaching (from $500 / mo to $300/mo). ---- In every B2B business I've worked for, I've increased sales WIN rates by 50%, at least -- while reducing expenses. All by following the behavioral science of how people buy B2B: most of your prospects will be more concerned about assessing the risks of buying from you to save their backs rather than benefiting from your service/product. Once you're aware of that untold truth, getting more market traction follows my mantra: "Market for problem-solving champions, sell for fearful decision-makers, deploy for the lazy users". That's all you have to do and all we'll do in 4 weeks, hands-on, together: 1️⃣ "Market for problem-solving champions" 👉 Marketing Website / Landing. 2️⃣ "Sell for fearful decision-makers" 👉 Story + Sales deck. 3️⃣ "Deploy for the lazy users" 👉 Offer / Packaging. This summarizes my step-by-step playbook, built with the learnings of +1,000 customer talks across 16+ years in B2B software/services. In 4-weeks, you'll optimize or craft from scratch the top sales killers I've observed:✅ Your 24/7 SDR: your website.✅ Your client's trusted ally: your sales deck.✅ Your best sales closer: your offer + proposal. Think about it: Just by becoming 10% best at each step, the compound effect gets you 33% more deals. We'll get this done by understanding what's in your B2B buyer's mind at each step of their buying journey. So we can build, adjust your positioning, messaging, deck, offer &amp; proposals to how they make buying decisions 🧠 CHECK THE SYLLABUS + VIDEO BELOW FOR THE STEP-BY-STEP WORKSHOPS AND PROCESS

Sales = positioning, deck, offer & proposals that fit with your buyer's mind

You are founder in a B2B software startup willing to avoid confusion with your messaging, get more prospects interested and close more.

You are a business owner or solopreneur in B2B software or services willing to optimize your revenue growth engine.

You're a new hire growth leader for a B2B software or services company willing to raise the bar in your client-creation generation process.

This is for you if your product/service is ready to become unforgettable and...

After this hands-on program, you'll get

Ready to convert visitors into calls or MQLs. We'll select the best website goal for your type of product/service. So you just have to move it into production or join our optional class to build your website.

Website wireframe with your new positioning messages

We’ll craft a sales-optimized story by focusing on one key choice: What’s the heart of your story?<ul><li>The problem you solve</li><li>A market challenge</li><li>Your product</li><li>Your view of the industry &amp; market insight</li></ul> We'll think about what gets your audience to agree with you, so they feel safe.

Sales pitch deck that reflects your positioning & storytelling

Winning it's all about reducing the risk perception in the mind of the customer. Do you have the lowest risk offer available in the market? We'll design the lowest-risk offer possible. This may require repackaging your product.

No-brainer offer / packaging + value proposition, ready for real-market testing

Clarity of markets & positioning priorities to accelerate sales

Strategize who to target (category, use cases), how (key messages&nbsp;offer, value prop),&nbsp;and&nbsp;why (differentiators,&nbsp;strengths). We'll use my market-selection canvas to score and pick the best positioning opportunities for growth.

Target Market-Selection (positioning) Canvas Complete

We'll create your differentiated messaging canvas, including:<ul><li>Problem Statement</li><li>Top competitors</li><li>Value Proposition(s)</li><li>Differentiators — Why you?</li><li>Sense of urgency — Why now?</li><li>Credibility statements — Why should I trust you?</li><li>Positioning Statement</li></ul>

Messaging Canvas Complete -- AKA What to tell to your prospects

This is if you join the OPTIONAL build day.

A sales-ready website with no-code tools (Leadpages, Notion, Squarespace)

You'll get all the AI assistants I use for my clients:<ul><li>Positioning Strategy Brainstorming</li><li>Market Selection Assistant</li><li>Messaging Canvas Assistant</li><li>Offer creator</li><li>Sales Discovery Questions Generator</li><li>Sales Pitch Assistant</li></ul> AI BONUS CONTENT: 30 video tutorials on AI tools for all this.

BONUS: My CUSTOM AI-Assistants to accelerate each step

We'll work together 1:1 for 1h in a zoom call after the program to:<ul><li>Refine your work</li><li>Discover blind spots in your website, pitch or strategy.</li><li>Build your roadmap of next GTM steps.</li><li>Make the best decisions to move forward.</li></ul>

BONUS: 1h 1:1 go-to-market / Growth PowerHour Consulting Call ($500 value)

When you join, you'll get a discount of $200 / month for my coaching &amp; support that includes:✅ Access to all the videos &amp; live sessions.✅&nbsp;1 x bi-weekly&nbsp;group AMA growth strategy call (4 / month).✅&nbsp;Extra loom video tutorials.✅&nbsp;My direct support&nbsp;through a&nbsp;WhatsApp&nbsp;group

BONUS: POST-COURSE SALES COACHING / SUPPORT DISCOUNT

<ul><li>How to discover market opportunities</li><li>How to interview your market and potential buyers: Who to talk to, what to ask, and what to learn.</li><li>How to anticipate your buyer's motivations with Technology Adoption Lifecycle</li><li>How to think about product/market fit</li><li>How to anticipate product/market fit implications</li><li>How to decide your PMF strategy</li></ul>

Bootcamp Syllabus

In-depth program overview (old version, but 80% applies). Get clear on what we'll get done in 4 weeks!

Sr. Product Marketing Director, Introhive [B2B Salestech SaaS]

Go to Market Manager, Citeline [B2B Data & Software]

CEO & Founder, Talenteal [B2B HR Software]

CMO, Sincrolab [Digital Therapeutics Software]

Testimonials by some of the 200+ founders, CEOs & executives I've helped

Digital Smile Design is growing at double digits after working together on their positioning & messaging

Get battle-tested strategies for B2B high-tech businesses and innovations to achieve a "go-to product" status by following the behavioral science of Diffusion of Innovations: <ul><li><a href="https://podcasts.apple.com/us/podcast/the-unstoppable-solution-strategies-for-b2b-high-tech/id1730345800" rel="noopener noreferrer" target="_blank">Apple Podcasts</a></li><li><a href="https://open.spotify.com/show/1ZXgjnhJVd37lqRXwewTPD" rel="noopener noreferrer" target="_blank">Spotify</a></li><li><a href="https://podcasters.amazon.com/podcasts/c48bdd93-cc23-477d-8187-deb2359e6561" rel="noopener noreferrer" target="_blank">Amazon Music</a></li></ul>

Listen to our talks every 2 weeks

We use real-world examples and case studies to cover topics like:<ul><li>Go-to-market strategy</li><li>Crossing the chasm</li><li>Differentiation</li><li>Positioning strategy</li><li>Category creation</li><li>Market building</li><li>Competitive advantage</li><li>Market analysis / research.</li></ul>

🎙️ Get a taste of the course with our podcast

"You should charge more." Karan Singh, Cohort II

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#01 Discover Your Product/Market Fit Opportunities

#02 Prioritize product/market fit opportunities

Get live feedback on your work from instructors and peers.

Q&A // Office Hours

#03 Design your unique positioning strategy

#04 Optimize your messaging and story

Thanksgiving week - NO CLASS

#05 Find and select your distribution channels

#06 Design your validation, technology introduction, or launch sequence

Bootcamp Schedule

Hey there! This is Jose 👋

If you attend the sessions, actively participate, and still don’t find the course valuable, I'll happily refund your full payment. See FAQ for more details!

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By joining the bootcamp, you'll get full free access to our AI-Assisted Product Marketing course ($120) <a href="https://productmarketingcourse.ai/" rel="noopener noreferrer" target="_blank">https://productmarketingcourse.ai/</a>

Full access to 30 AI video tutorials

Learning the AI tools is a plus to accelerate all you'll learn in the bootcamp.

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