Cohort 2 (Feb-March)

Designed for startups and growth stage companies. Learn the framework and strategies used by the world's most successful brands.

Patricia Galea

Lead Instructor

Jeremy Braud

Digital Advertising Masterclass - Nail Your Next Campaign

Disney plus

Ucla

Amazon

Spotify

IPG Mediabrands

NAIL YOUR NEXT CAMPAIGNThis fun (I promise) course teaches you how to create super effective ad campaigns across the entire customer journey - from brand awareness to sales. Digital advertising is the fastest way to build and scale your business. But, most startups and young businesses waste their money on ad campaigns. Why? They go in blind; don't have expert resources, miss out on data targeting, and they jump into buys without adequately planning their media or message. And they don't know how to pull their prospects down the funnel. They don't know how to optimize their campaigns. In this course, we simplify it and show you a simple approach to NAIL your next campaign. Our course gives you the 'insider' cheat sheet used by the most cost effective campaigns on the planet. So, regardless of your industry vertical, company size, or whether you're BtoB or BtoC, you'll learn how to easily improve your next campaign in just four sessions. Learn the framework used by top global agencies* Unlock the power of the marketing funnel.* Tactics that "pull" your prospects down the funnel.* Tailored to your budget, industry and market. Choose the right Media and Message* Create media and messaging strategy that drives prospects down the funnel.* Maximize engagement at each stage. Unlock the power of Data to laser-target your media to the right eyeballs.* Define and segment your target audience.* Choose the best media channels and platforms to reach that audience most cost effectively. Choose the best media channel mix* Video and Display* Programmatic Display, Video &amp; Audio* Search* Social Media* CTV (Connected TV): Hulu, YouTube, Disney+ etc.* Influencer* Retail media* Content as ads Learn about current and emerging AI tools* Preexisting AI and ML within platforms.* Emerging AI tools to explore. Squeeze more ROI * Create a culture and practice of continuous optimization.* Understand how to assess performance and identify elements to improve. Compel audiences to engage with your ad* We'll show you how to develop successful creative and messaging for each channel. LEARN FROM SEASONED PROSPatricia and Jeremy have each been in the digital advertising trenches for over 20 years in LA, SF and NY working at the world's top ad agencies and brands. We bring you proven knowledge and wisdom about what works - and what doesn't. We'll show you how to make smart decisions with your precious budget and limited resources. UCLA's MOST POPULAR MARKETING COURSEPatricia co-created and taught a longer version of this course at UCLA. She taught to entrepreneurs, MBA students, global marketing professionals, ad agencies and corporate training programs from around the world. Patricia's course was extremely popular because it revealed actual best practices, knowledge and wisdom gained from her experience leading digital advertising for the world's top brands - delivered in an entertaining and interactive experience using lots of anecdotes and case studies from her experience. Patricia has a passion for creating great learning experiences for busy professionals. Each session is designed to be engaging, enjoyable and most importantly - useful. LIVE SESSIONS, HIGHLY INTERACTIVE, CAPPED AT 25 STUDENTS We've worked hard to design this course to enable rapid and immersive learning without useless homework or generic theory - and we deliberately capped at 25 students to ensure lots of personalized learning. After just 2 weeks, you'll launch your next campaign with confidence and dramatically improve your outcomes. JOIN US!We're excited to delve into this learning journey with you and show you how to perfect your ad game.

Advertise with confidence in the AI age.  Build brand and sales. 

Startups and growth stage brands ready to BEGIN paid advertisingMaximize your ROI from the start. Get the most from your precious ad budget

Experienced marketers who are new to paid digital advertising.

Advertisers who want to IMPROVE their ad program outcomes - generate more leads at a lower cost, double your ROAS.

Marketers who are "stuck" with low ROAS. If your ROAS is below 4, this course is for you.

Who is this course for

What you’ll get out of this course

Develop effective advertising strategy: targeted media placements and compelling messaging.

Master the 'art and science' of successful data and idea-driven campaigns, powered by AI and technology

Small changes can have big impact on your ROI. More effective media and messages will lead to BIG improvements to your ROI while building your brand awareness.

Dramatically improve your ROI

Learn how to tweak your message and your media to squeeze more ROI - get more leads and sales at a lower cost.

Analyze your campaigns to pinpoint where you can optimize so that you achieve lower CPL (cost per lead) and lower CPA (cost per acquisition)

Know when to adjust your message or when to adjust your media -- or both!

Make smarter decisions around your media and messaging strategy

Data is a powerful tool -- learn how to use prospect data to target your audience more cost effectively.

Learn how to use data to target your customers and to analyze and improve your campaigns.

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

Sr. Manager @ The Walt Disney Company | MBA, Brand Planning

Lead Digital Acquisition Marketing Manager, ATT

Marketing and Communications Officer, UCLA Film & TV Archive

What people are saying

Meet your instructor

SESSION 1﻿Establish goals and campaign strategy

Monday, April 8

SESSION 2﻿Campaign planning and media channels

Thursday, April 11

SESSION 3Track and analyze campaigns

Monday, April 15

SESSION 4﻿Optimize campaigns, AI campaign planning demo, cookies and data

Thursday, April 18

1:1 consulting session with Patricia and/or Lindsey.

Friday April 22 - 28

Course schedule

This course builds on live workshops and real case studies from Patricia and Lindsey's experience.

Active hands-on learning

Only 10 students means there's plenty of personalized coaching and instruction

Small class size = Interactive and personalized learning

Join a community of like-minded people who want to learn and grow alongside you

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About this course

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