Winter 2024

Become a strategic partner by connecting design with business, driving discovery, and crafting compelling narratives that build alignment.

Dan Winer

Transform your career with insights from a seasoned design leader

Strategy and Influence for Product Designers

ConvertKit

PandaDoc

TIME

Smile

Toptal

Feeling stuck in a role where you’re merely executing someone else’s ideas? Ready to move beyond just moving pixels and start leading the charge in shaping product strategy? Unsure how to make that next jump in your product design career? This course is your blueprint for making that leap—from being perceived as a pixel pusher to becoming a strategic partner and design leader. ———— What You’ll Gain: • A path to promotion: Build the skills that get you noticed—and promoted. Learn how to align your design work with business objectives, influence product direction, and lead strategic conversations that drive decision-making. • Practical tools for immediate impact: Get templates, frameworks, and real-world strategies that you can apply immediately to increase your influence and visibility within your organisation. • Confidence to lead: Whether leading product discovery sessions, presenting your work to stakeholders, or managing cross-functional teams, you'll develop the confidence and skills to lead with authority. ———— This course is for ambitious designers who want to: Communicate the value of their work:• Learn how to articulate the impact of your designs in ways that resonate with stakeholders.• Master frameworks and templates to showcase your work’s alignment with business goals.• Gain tips for advocating for your work and driving its recognition. Lead product discovery sessions:• Understand how leading discovery can fast-track your career growth.• Use a proven discovery template to uncover actionable insights.• Get practical advice for running discovery sessions that lead to real outcomes. Present their work with conviction:• Use my versatile presentation structure to craft compelling narratives.• Cut through the noise of storytelling advice to use a tried and tested framework to communicate your work.• Request structured feedback in ways that improve your designs and your reputation.• Get access to the slide deck I used to land my last role. Shape the future of their product:• Learn stakeholder management strategies and frameworks.• Practical advice for aligning leadership, planning workshops and driving a cohesive product vision.• A three-part framework to transform your role. ———— Is this course right for you? This course is perfect for product designers ready to take control of their careers, get promoted, and make a real impact.However, it might not be the right fit if: • You’re looking for design tool instruction: This isn’t a Figma tutorial or a beginner’s guide to design.• You’ve never worked in a design role: This course assumes you have some design experience.• You’re not in the tech industry: Our focus is on tech-driven product design. ———— Ready to take the next step in your design career? Enrol now to start your transformation into a design leader.

From pixel pusher to design leader

Aspiring design leaders: For designers aiming to transition into leadership roles, seeking to increase their influence.

Ambitious designers: Junior to mid-level designers aspiring to senior and beyond roles, eager to be seen as strategic partners.

Overlooked design teams: Where advocacy is critical to elevate the role of design within product and engineering-led organisations.

Who is this course for

What you’ll get out of this course

Learn to connect your design work to business objectives, speak the language of stakeholders, and demonstrate tangible value. <ul><li>Frameworks to help understand the business environment.</li><li>Templates to communicate your projects.</li><li>Tips for advocating for your work.</li></ul>

Showing value and connecting your work to business goals

Ensure you solve the right problems with the right solutions. Gather insights, validate assumptions, and lead discovery sessions that engage cross-functional teams.<ul><li>Templates, tips and tricks for running discovery sessions with practical outcomes.</li></ul>

Drive product discovery

Present your designs in a way that leads the conversation and drives decision-making. <ul><li>A versatile template for presenting your work.</li><li>Adapting storytelling frameworks to design work.</li><li>A template for requesting structured feedback.</li></ul>

Showcase your work

Transform your role from executing tasks to building alignment and mapping out the future of the product. Gain the skills to influence product direction.<ul><li>Stakeholder management frameworks and tactics.</li><li>A structured process for approaching alignment and vision work.</li></ul>

Position yourself as a key strategic player 

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

What people are saying

Meet your instructor

Live sessions will be held to discuss the modules' content, visualize the frameworks, and answer questions.

Every Monday

Completing the projects before the end of the week Q&amp;A sessions will help you identify areas where you want more context and feedback.

Weekly projects

A Q&amp;A session to go through any questions you might have about the course content and the projects.

Every Friday

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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About this course

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