Cohort 1

Marketing crash course for startups - learn to launch, grow and raise by diagnosing your market and mastering marketing strategy and tactics

Dino Myers-Lamptey

Lee Henshaw

Marketing for Startups Masterclass

In just two weeks, you’ll learn the marketing essentials every founder and startup team needs to grow a business that customers want and investors back. You'll learn how to:Diagnose your marketCreate a marketing strategyApply the 4 key tactical levers: product, price, promotion and place This is our fourth masterclass, built on our experience delivering Lightning Lessons to over 850 founders and startup teams. WEEK 1 – DIAGNOSIS &amp; STRATEGYCustomer Obsession: Learn why "you are not the customer" and how to build a business around what your customers really needMarket Research: Learn to uncover actionable insight and validate assumptionsSegmentation: Cut your market into manageable, profitable chunksTargeting &amp; Positioning: Decide who to target and how to stand outObjectives: Set clear, measurable goals using your bespoke purchase funnel WEEK 2 – TACTICAL EXECUTIONProduct: Use the Jobs to be Done theory to build what customers actually needPrice: Understand value-based pricing and apply practical pricing frameworksPromotion: Balance long-term brand building with short-term sales activationPlace: Choose the proper distribution channels for your business model and strengths What you’ll walk away with:A clear go-to-market planTools and templates you can apply immediatelyPractical confidence to make smart marketing decisionsThe ability to speak the language of marketing with investors, teammates and advisors

Learn the marketing skills every startup needs to confidently grow and fundraise

Founders who need to learn the marketing fundamentals to launch, grow and raise funding with clarity and confidence

Startup team members who want to learn how to diagnose a market, build a strategy and apply the right marketing tactics

Founders-in-waiting who want to launch with a clear go-to-market plan and avoid the guesswork that sinks early-stage startups

Who is this course for

What you’ll get out of this course

Master the MORTN scale to diagnose your blind spots and build a truly customer-obsessed company culture

Explore how AI-generated data is disrupting market research and whether you can rely on it for marketing strategy
 

Use the Meaningful/Actionable Grid to identify profitable segments that others miss and focus your resources where they matter most

Develop detailed segment portraits that bring your target customers to life and guide every business decision

Craft a powerful positioning statement that makes your brand stand out and gives customers a clear reason to choose you

Set SMART objectives that align your team and create real accountability for marketing success

Apply Jobs to be Done thinking to develop products your customers actually need, not just features they might want

Use the Van Westendorp method to confidently set prices that capture maximum value from each segment

Transform your founder's story into a compelling narrative that resonates with customers and investors alike

Design a distribution strategy that leverages your core strengths and creates a sustainable competitive advantage
 

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

Testimonials from our students
 

Meet your instructor

Join us every Monday and Wednesday at 5.00pm GMT for two weeks for an hour and a half's study

Mondays & Wednesdays

Monday 17th February 

We recommend reading, watching or listening to the first lesson ahead of the class. The other two are optional.

Weekly projects

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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About this course

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