Cohort 4

Design a content strategy that powers all your marketing efforts — and generates faster business results.

Amanda Natividad

@amandanat

Content Marketing 201

Growth Machine

 Liftopia

Fitbit

NatureBox

GigaOm

You're not a Content Marketer. You're the CEO of your brand's content.

Be the CEO of your content

You're sick of your content team playing second fiddle to the rest of marketing.

You want a sustainable marketing strategy that's not reliant on ads.

You already have a company blog and you want that content to do more for your brand.

This course is for you if...

Key outcomes

Build your own content engine that ensures ongoing production. And without breaking the bank.

Build a flywheel

Develop a content plan that serves as the base for your marketing strategy.

Fuel your marketing strategy

Ultimately, page views and search rank are vanity metrics. Measure the true value of your content investment.

Define success

Think beyond the traditional keyword research strategy and learn to uncover new opportunities on a repeatable basis.

Generate ideas

Leverage content across your marketing team, learn to hire SEO and content agencies, and manage leadership's expectations.

Master managing up

Marketing teams don't need brand new content all the time. Repurpose and distribute so you can spend your budget wisely.

Repurpose like a pro

...without compromising your brand, integrity, or originality. We'll learn how savvy marketers (and writers) are using GPT tools.

Leverage AI

SEO is a component that serves content marketing. And content marketing is in service to your entire marketing strategy — and your business. Shift your mindset to this, and you'll uncover more revenue opportunities with your content.

Rethink First Principles

We'll cover ideation and automation. Create a repeatable framework for ideas that put your business front and center with your target audience. Develop an outline for a topic that will define your marketing strategy for the next few months. And learn to leverage AI/GPT without compromising your originality.

Generate Needle-Moving Ideas

In 2020, 65% of Google searches ended without a click. But it's not just Google — social media platforms reward content that stays in-platform. Learn to repurpose your content by optimizing for this zero-click behavior.

Repurpose Like a Marketing Artist

Page views, search rank, and time spent on page are all nice — but they tell you nothing about the quality of your content. Learn alternative key performance indicators and how to communicate them up and out.

Measure Success and Manage Up

Aside from the four 90-minute interactive sessions, you will have access to recorded videos, and Amanda's marketing templates. (Some topics: how to write better case studies; writing and promoting high-quality newsletters; and more.)

Bonus: Videos, Cheat Sheets, and More

Course syllabus

Senior Content Marketing Manager, StreamYard 

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Meet your instructor

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This course focuses on content creation and content management, not SEO fundamentals.

🚫 SEO

There are other resources that can teach you this for free. This course will teach you what to do next with the blog you already have.

🚫 How to set up a blog

You'll learn best practices and frameworks that apply to becoming successful in new content channels. But we won't go into detail on strategizing and launching specific channels like YouTube and podcasts.

🚫 How to launch a new content channel

You will NOT learn...

Each session will involve interactive lecture and breakout groups. Most of the coursework will be done during class.

4 live workshops

Students can also join three optional bonus sessions! One pre-course meet &amp; greet, one Ask Me Anything (AMA) with Amanda, and one session with a guest speaker.

3 bonus sessions

You will also get short videos and separate reading to do on your own time — with forever-access to the material. All will be additive, not required, for full understanding of the course concepts.

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