June Cohort

Stop being the 'Figma person.' Learn to measure design impact, translate design into business value, and become a strategic partner.

Christopher Kai Wong

Top Design Writer on Medium (325+ design articles). Data-Informed Design Expert.

Data Informed Design: How to Show The Strategic Impact of Design Work

Designlab Learning

Northrop Grumman

Social Security

Intuit

National Cancer Institute

You're talented. Your designs solve real problems. So why does leadership treat you like the "Figma person"? Because you're not translating your design work into terms your business understands. Your stakeholders don't see the connection between your thoughtful design decisions and the business outcomes they care about. When you present user research findings, they're trying to figure out how to make multi-million dollar decisions around it. When you present design recommendations, they want to know why it's worth the time and resources. It's not that your design work doesn't create business value. It's that you're not measuring and communicating that value in terms your audience understands. Without this ability:You'll stay excluded from strategic decisions: You'll watch as others make bad user decisions while you're forced to execute on bad ideas.Your best ideas will get dismissed: Because stakeholders don't see the business impact until it's too lateYou'll remain the "Figma person": When you're seen as tactical rather than strategic, you get treated (and paid) like a commodityYour expertise gets undervalued: As leadership questions the ROI of design work and whether you can be replaced by AI The solution isn't working harder. It's learning to work with the data your business already has. Every other department leader collects data to measure progress, quantify outcomes, and justify their value. That's how they're seen as a strategic partner instead of a commodity. Why not you? As multiple Design Leaders have told me, "The difference between okay and great designers is that great ones bring data and a package that helps sell the idea they've created." This course is how you create that package. When you master Data-Informed Design, you'll:Get invited to strategy meetings: because you bring measurable insights about how design impacts business outcomesGain immediate credibility: Using data from tools your company already has to generate actionable business insightsBecome a strategic partner: by proving your designs drive business results with rapid hypothesis validationEarn the recognition you deserve: as someone who understands both design and business, and can leverage AI to communicate value at the speed leadership expects You don't need an MBA or advanced analytics training. You need a systematic framework to measure design impact, validate your hypotheses from multiple stakeholder perspectives, and translate it all into compelling business narratives. This 4-week program transforms overlooked designers into data-informed strategic partners:Week 1: Align design with Product Goals and Track the Value of Design WorkWeek 2: Define the current problem that matters to audiences, and turn it into a Data VisualizationWeek 3: Validate your proposed Design Solution from UX and PM perspectives using AI Week 4: Package everything into persuasive 5-minute business presentations Limited to 15 students for personalized 1:1 coaching. ﻿Training Your Team? Email kai@datainformeddesign.online for bulk pricing and personalized cohorts.

Tired of your design work being seen as just 'making things pretty'?

Designers who want to use data to bypass office politics and prove their value immediately

Designers tired of watching 'strategic' roles like PMs get promoted while their insights are ignored

Designers in low-UX maturity environments where relationship-building isn't enough

Mid-level designers whose great ideas get dismissed by skeptical executives

Who is this course for

What you'll walk away with 

Have clear frameworks to immediately show your design impact in meetings, presentations, performance reviews, and interviews.

Data-Informed frameworks that make even skeptical stakeholders approve your designs

Stop talking in hypotheticals and opinions. Show experiments that prove your design value in business outcomes

ROI experiments that prove your design value in business outcomes, not opinions

Not sure how to talk about your design work in an effective way? You'll get templates that provide you with step-by-step instructions

Templates to turn any design project into a compelling business case study

Not sure what to say when talking with decision-makers or executives? You'll get scripts to help you in crucial situations

Scripts to present user research that gets immediate executive buy-in

You won't just learn theoretical concepts. You'll learn how to apply it to your work with 1:1 coaching with a Data-Informed Design expert.

60 minutes of 1:1 Data-Informed Design coaching

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

Learning Experience Design Lead, Data-Driven Design, Designlab

Partner, Design @ Work & Co, Editor of Medium's UX Collective Newsletter

What people are saying

Meet your instructor

I will have live lectures with Q&amp;A, reviewing this week's lessons. These will also be where I review student's exercise and provide live feedback

Mondays and Thursday

In these lectures, I'll dive into the specifics around Data, Narrative, Visuals, and more. This will be a more detailed videos on the stuff I cover live on Mondays and Fridays

Pre-recorded lectures

These exercises, paired with the lecture, will help you practice the concepts you learn from lectures

Weekly projects and exercises

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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About this course

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