January Cohort

Master data storytelling: the skill that turns UX work into presentations executives understand, trust, and act on immediately.

Christopher Kai Wong

Top Design Writer on Medium (325+ design articles). Data-Informed Design Expert.

Data Informed Design: How to Show The Strategic Impact of Design Work

Designlab Learning

Northrop Grumman

Social Security

Intuit

National Cancer Institute

You're a good designer. Your work solves real problems and creates genuine value. But here's what separates good designers from great ones: great designers get executive buy-in. While good designers focus on craft, great designers focus on communication. While good designers present features, great designers present business impact. While good designers show what they built, great designers prove why it matters. The gap isn't in your design skills. It's in your communication. When you present research findings, executives are trying to connect dots to million-dollar decisions. When you recommend design changes, they want to understand the measurable impact. It's not that your work lacks business value. It's that you're not communicating that value in terms executives understand and trust. Without this skill: You'll stay excluded from strategic conversations: While others make critical product decisions without design input Your best insights will be overlooked: Because stakeholders can't see the connection to business outcomes You'll be seen as tactical, not strategic: Limited to executing ideas instead of shaping them Your value gets questioned: As leadership struggles to measure design's ROI The solution isn't better design work. It's better data communication. Every department that gets executive respect, sales, marketing, product, speaks in data. They measure impact, quantify outcomes, and present compelling business cases. That's how they earned their seat at the strategy table. As one Design Director told me: "The difference between good and great designers is the great ones can come with data... they bring a package of insights and data that helps sell their ideas and what they've created." This course teaches you that essential skill. When you master data-informed communication, you'll: Get invited to strategy meetings: Because you bring measurable insights about design's business impact Gain influence: Using data your company already has Become a strategic partner: By connecting design decisions to business results Earn the recognition you deserve: As someone who bridges design and business understanding You don't need an MBA. You need a systematic framework to measure, validate, and communicate design impact in executive terms. This 4-week program transforms good designers into great ones: Week 1: Align Design with Business Goals and Measure Design Impact Week 2: Turn Problems into Compelling Data Visualizations That Get Buy-InWeek 3: Validate Design Solutions from Multiple Stakeholder Perspectives Week 4: Present Your Work with Persuasive 5-Minute Executive Presentations Limited to 15 students for personalized coaching. ﻿Training Your Team? Email kai@datainformeddesign.online for bulk pricing.

The Difference between Good and Great Designers? Getting Executives to Buy-in

Designers who want to use data to bypass office politics and prove their value immediately

Designers tired of watching 'strategic' roles like PMs get promoted while their insights are ignored

Designers in low-UX maturity environments where relationship-building isn't enough

Mid-level designers whose great ideas get dismissed by skeptical executives

Who is this course for

What you'll walk away with 

Have clear frameworks to immediately show your design impact in meetings, presentations, performance reviews, and interviews.

Data-Informed frameworks that make even skeptical stakeholders approve your designs

Stop talking in hypotheticals and opinions. Show experiments that prove your design value in business outcomes

ROI experiments that prove your design value in business outcomes, not opinions

Not sure how to talk about your design work in an effective way? You'll get templates that provide you with step-by-step instructions

Templates to turn any design project into a compelling business case study

Not sure what to say when talking with decision-makers or executives? You'll get scripts to help you in crucial situations

Scripts to present user research that gets immediate executive buy-in

You won't just learn theoretical concepts. You'll learn how to apply it to your work with 1:1 coaching with a Data-Informed Design expert.

60 minutes of 1:1 Data-Informed Design coaching

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

Learning Experience Design Lead, Data-Driven Design, Designlab

Partner, Design @ Work & Co, Editor of Medium's UX Collective Newsletter

What people are saying

Meet your instructor

I will have live lectures with Q&amp;A, reviewing this week's lessons. These will also be where I review student's exercise and provide live feedback

Mondays and Thursday

In these lectures, I'll dive into the specifics around Data, Narrative, Visuals, and more. This will be a more detailed videos on the stuff I cover live on Mondays and Fridays

Pre-recorded lectures

These exercises, paired with the lecture, will help you practice the concepts you learn from lectures

Weekly projects and exercises

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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About this course

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