Spring 2023

Develop core product skills you need, navigate challenges with your team, peers, and leaders, and gain confidence.

David Jorjani

3x Head of Product (2 Acquired), U of Toronto Instructor, Organizational Coach

Startup Product Playbook for New Product People & Founders

Microsoft

Google

Ceridian

Stripe

Wikimedia Foundation

Do you work with (or are) a cofounder leading product in a small startup (10-100 people) or a product line in a bigger company? Do you feel you are facing daunting expectations to build and deliver? And you are not sure you'll be able to meet them? Do you wonder if your team is working the best way it can? And what you may need to change? Do you feel the need to figure out how to improve your team's trajectory and where to start? Do you have a new project that you need to plan and deliver? Do you think you are not getting great results fast enough? Are you new to your role and need some expert guidance? If two or more of these statements apply to you, this course will help you. Imagine if you could: ✅ Identify your biggest challenges and problems when it comes to your product and team ✅ Learn how to plan and act following product management best practices ✅ Build your confidence and your skills so you can make changes that make a difference ✅ Understand the product management maturity models and take yours to the next level 🔥&nbsp;All alumni have the opportunity to join our private community with their peers and growth opportunities!

Do any of these seem familiar?

Heads of Product &amp; Cofounders responsible for product and engineering teams at companies with 10-100 employees

New product managers and leaders working with small teams who want to fast-track their impact and career growth

Non-product people (e.g., engineers, designers, marketers) who need to act as the product person to cover for a gap on the team

Who is this course for

What you’ll get out of this course

Learn over 20 product frameworks developed and used by top organizations like Amazon, Google, Microsoft, Stanford, but adapted for startups.

Understand the holistic modern product process for startups at various stages (Seed to Series B)

Evaluate your biggest challenges and create a plan using frameworks related to Product Discovery, Prioritization, and Development to get to Product Market Fit.

Create a plan to get closer to product market fit using best practices, frameworks, and models 

You'll expand your horizons and see the big picture more clearly. Then achieve quick wins to increase your impact and reduce stress and doubt

Start your highest impact actions based on your current challenges and circumstances

Success in product is beyond technical skills and process and comes down to how you work as a team

Navigate the complex and challenging dynamics of small and growing cross-functional teams

You will have multiple "aha" moments where you learn better ways you and your team can do things. Instead of many theories, take the few with the highest value

Gain multiple high-impact insights for yourself, your product, and your team

Understand the skills great product managers need and identify your next step

Learn the fundamental skills of great product people

Learn how to use AI (e.g., v0, Replit, Claude, ChatGPT) to improve your speed and quality of your work to get results faster

Learn where and how AI can help

Learn product thinking and the key questions any founder or product person needs to answer to deliver results

Applied Product Thinking in Early-stage Startups

Introducing you to the highest value product frameworks and concepts for you, your career and your team

Product Frameworks & Concepts

Coaching to apply the lessons and define next steps for you

Next Steps

Course syllabus

What people are saying

Meet your instructor

<ul><li>Readings and learning material</li><li>Self-paced personal projects to apply what you learn</li></ul>

Asynchronous Weekly Project & Workbook

<ul><li>1 hour class + 30 minute Q&amp;A</li></ul>

Weekly Workshops

We work on what's most important to help you move forward. We can review your projects together and set you on your way to success.

Q&A Sessions

Course schedule

We don't boil the ocean of knowledge. We focus on what you need to go to the next level.

Personalized Content

Get familiar with the world of product management in weeks rather than putting the pieces together in years.

Complete Overview

You shape the course. You participate, bring challenges, ask questions, apply learnings, and get feedback.

Course completed by

About this course

Get notified about the next cohort

Learn from live sessions