8/17/2024 - 9/21/2024 • Saturdays from 10:30AM PT to 12:15PM PT (6 Sessions)

Cohort 1 (Aug - Sept • Saturdays 10:30am - 12:15pm PT)

Learn the ins and outs of distinctive visual identity design with Amy and Jen of Hoodzpah.

Amy Hood

Jennifer Hood

Visual Identity Branding: from Discovery to Logo and Design Language

Disney

 SeatGeek

Industrial Light & Magic

Nike

Hulu

★★★★★ (4.8 / 5)Course rating from 81 previous students 96% of attendees said they'd recommend this course to a friend Since Jen and Amy Hood founded Hoodzpah in 2011, they’ve worked on hundreds of brand identity projects, including banner work for clients like SeatGeek, Industrial Light &amp; Magic, Nike, Red Bull, The Athletic, and Disney. Amy and Jen will share their tried and true blueprint for running a a visual identity exercise: from client management to discovery, executing strong creative, presenting work in a compelling way, and creating a final brand book. Live sessions will make for a collaborative and fun experience. Gain confidence in your approach and skills while you connect with other creatives! What is covered in this course:✔ Visual Strategy and Discovery✔ Logo✔ Typography✔ Color✔ Design Language✔ Proof Decks✔ Brand Book Prerequisites to get the most out of this co-hort:— Access and proficiency in Adobe Illustrator and Photoshop— Access and proficiency to a deck layout tool like Figma, Adobe InDesign, Keynote, or Google Slides (any one is fine)— Basic understanding of the principles of graphic design

Battle-tested process for running a successful visual identity design project

In house creatives who want to grow their visual identity skills to better create for their brand.

Agency creatives who want to offer a better visual identity experience to new and existing clients.

Independent creatives and studios who want to upgrade their process and learn the best practices for visual identity design.

Who is this course for

What you’ll get out of this course

Learn how to uncover insights on the brand's core audience, competitive landscape, product/service differentiators, brand personality, and more. This information will determine what design decisions you make, and will help you create terms for success.

Set a visual identity project up for success through a Discovery phase

We'll break down how we create a strategy for clients to sign off on before we kick of any creative. Getting this early buy-in sets good expectations and engenders trust before you ever present creative.

Define your brand strategy or goals

We'll dive into real projects and proofs to show you how to create a logo that tells a unique story and has a distinct look amidst the competition. Apply these learnings as we design together in real time in class.

Identify what makes a logo distinctive

A visual identity is more than a logo. Learn how using type, color and design themes consistently can create a powerful and memorable visual identity across many touchpoints (print, digital, experience, etc.).

Curate supporting typography, color and design themes for a memorable visual identity

Winning buy-in and getting approvals relies on you making a strong case to your client, tying your creative decisions back to the brief and discovery. We'll share our best tips for presentation meetings, making proofs, gathering feedback, and navigating unhappy clients.

Learn to effectively communicate design thinking to your brand client

From the discovery and strategy phase, to design, to client hand off, and the brand launch, we'll share our A-Z roadmap. Get a sense for standard timelines, file organization methods, and more.

Develop a process you can feel confident in, from onboarding to brand launch

Meeting your teachers and peers live via web calls will be an invaluable aspect of this course! Ask specific questions, compare notes with others, and build a network of fellow creatives you can tap even after the course ends. We want this to be educational but also fun.

Connect with Hoodzpah and course peers on live calls

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

What people are saying

Meet your instructor

10:30am – 12:15pm PT on Saturdays from August 17–September 21, 2024

August Cohort 1: Saturdays

3:00pm – 5:30pm PT on Thursdays from Oct. 3–24, 2024+ 1 hr session on Tuesday October 29, 2024 to end

October Cohort 2: Thursdays & Tuesday

Work on the class project at your own pace and submit for feedback in the online community or during live sessions.

Class project

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

Course completed by

About this course

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