Cohort 1

Learn how to build brands that last and marketing strategies that deliver from an experienced marketing practitioner. 

Türker Bilgin

Global Brand Marketing Director I Unilever I London School of Economics

Purpose Led & Future Fit Brand Marketing

This marketing course is designed to equip students with the skills and knowledge necessary to craft purpose-driven brands that delivers growth. The curriculum is organised into five key areas: 1) Insight - Learn techniques to uncover real consumer insights and (often unarticulated) pain points using empathy and data. 2) Purpose - Craft purposeful brands that drive business growth while making a positive impact. 3) Creativity - Leverage creativity to stand out in the crowd, persuade and be unmissable. Learn the art of marketing. 4) Channel - Find out how iconic brands build a channel strategy, reaching right audiences, with the right message, at the right place. Get the key insights on marketing budget allocation and optimisation. 5) Deployment - Build an data driven marketing engine to maximise your ROI. Learn the science of marketing. Course will include teaching, peer feedback &amp; discussion, Q&amp;A, ready to use templates &amp; resources, and Slack conversations with the course instructor. No prior experience is required, making it accessible to beginners as well as those with some marketing knowledge.

Brand marketing that that stands out, does good and delivers results.

For marketing leaders who want to enhance their skills in crafting purposeful brands.

For start up founders &amp; entrepreneurs who want to develop effective marketing strategies that delivers growth.

For creatives &amp; marketing enthusiasts who wants to gain a solid foundation in brand building and data-driven marketing.

Who is this course for?

 
 

Key Outcomes
 

You will learn the techniques used by great brands to identify and address unmet consumer needs. Using the same systematic approach, you will craft your own Brand Jobs To Be Done (JTDB)

Get your own Brand Jobs To Be Done (JTBD)

You will create your own Brand Key that defines;Why a brand exist, what a brand stands for and its purpose,What emotional and product benefits it will deliver to achieve JTBD,How it will deliver a positive impact for the people and the planet.

Build your Brand Key and Brand Purpose Strategy

You will explore how to create brand associations in the minds of your consumers, by using your Distinctive Brand Assets, where and when it matters.&nbsp;

Learn the techniques to leverage creativity as a competitive advantage for your brand.

Finite resources and budget, infinite options. You will learn a systematic approach to choose the right marketing channels and manage your budget effectively to maximise your impact.

Develop your own Marketing Channel Strategy to achieve your Objectives and Key Results (OKRs)

By implementing the 3P Framework of Precision, Personalisation, and Performance, you will gain the experience of creating your own data-driven marketing campaign. B2C - B2B - B2B2C.

Go from novice to full confidence in  designing data-driven marketing campaigns.
 

As the African proverb goes "If you want to go fast, go alone. If you want to go far, go together."

And, build a powerful network to take you to the next level!
 

Meet your instructor

Learn the art &amp; science of marketing from an insider with a track record of success at top-tier brands

What people are saying

&gt;Growth Space and Consumer Demand Analysis&gt;Uncovering real consumer insights&gt;Crafting your Brad Jobs To Be Done&gt;Using Behaviour Change Model for your JTBD

First Module - INSIGHT

&gt;Crafting your Brand Social Mission (Do &amp; Say)&gt;Defining People Planet Philosophy (PPP)&gt;Leveraging Purpose to drive marketing effectiveness&gt;Target setting and measuring your impact

Second Module - PURPOSE

&gt;Understanding how our brain works (System 1 &amp; System 2)&gt;Capturing attention and standing out in culture&gt;Leveraging creativity to persuade and sell&gt;Assessing creative effectiveness using 6 Level Creative Scale

Third Module - CREATIVITY

&gt;Crafting your marketing channel strategy&gt;Delivering the right message to the right consumers at the right place&gt;Using advanced signals to boost your media effectiveness &gt;Optimum budget allocation and management to drive ROI

Fourth Module - CHANNEL

&gt;Advanced segmentation from demographics to psychometrics&gt;Designing a data-driven marketing engine (system, process, talent)&gt;Understanding 3P Model (Precision, Personalisation, Performance)&gt;AI powered marketing optimisation and automation

Fifth Module - DEPLOYMENT

Course syllabus 
 

FOR 12TH & 13TH SEPT COHORT:

<ul><li>Interactive lecture with Turker covering Modules 1, 2, and 3.</li><li>Breakout groups to develop your own brand marketing strategy.</li><li>Discussion and Q&amp;A.</li></ul>

Tuesday, Sept 12th - Session 1

<ul><li>Interactive lecture with Turker covering Module 4, 5 and Q&amp;A.</li><li>Breakout groups to develop your own brand marketing strategy.</li><li>Discussion and Q&amp;A.</li></ul>

 Wednesday, Sept 13th - Session 2

FOR 19TH & 20TH SEPT COHORT:

<ul><li>Interactive lecture with Turker covering Modules 1, 2, and 3.</li><li>Breakout groups to develop your own brand marketing strategy.</li><li>Discussion and Q&amp;A.</li></ul>

Tuesday, 19th Sept - Session 1

<ul><li> Interactive lecture with Turker covering Module 4, 5 and Q&amp;A.</li><li>Breakout groups to develop your own brand marketing strategy.</li><li>Discussion and Q&amp;A.</li></ul>

Wednesday, 20th Sept - Session 2

Students can also choose to join one pre-course meet &amp; greet, and one Ask Me Anything 1-1 session with Türker.

Meet & Greet and Ask Me Anything Sessions

Slack conversations with Türker and peers in your cohort, including direct feedback from Türker. Times doesn't that suit you? Drop me a line and let me see what I can do!

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