January 2025

Learn to Overcome "Cringe Mountain" and Leverage the Power of Your Most Valuable Professional Asset: your Personal Brand on Linkedin

Courtney Johnson

Level up on Linkedin Accelerator

Miro

Calendly

Apple

New York Jets

Google

Turn Your LinkedIn Presence Into a Revenue Engine I transformed LinkedIn from a dusty resume holder into a multi-6-figure lead generation machine. Now I'll show you how. The Reality: Top opportunities no longer go to the most qualified – they go to the most visible. While talented professionals stay hidden, others with strong personal brands capture: →Premium clients→Speaking engagements→Media features→Leadership roles→Partnership deals The System: My 4-week program gives you: → A magnetic profile that attracts your ideal audience→ Content templates that generate consistent engagement→ Relationship-building scripts to connect with industry leaders→ Lead generation frameworks that convert followers to clients Let Me Guess... You're an ambitious, accomplished high performer who KNOWS the power of a personal brand. But you haven't gotten around to it... You're held back by: →&nbsp;Overwhelm→&nbsp;Procrastination→&nbsp;Cringe Mountain→&nbsp;Imposter Syndrome→&nbsp;Not having a clear plan→&nbsp;Not knowing where to start You KNOW that building your brand on Linkedin works, you’ve seen other people do it, you just don’t know how to get started. You feel stuck and overwhelmed by social media. You’re posting - but nothing is happening! You already spend time on Linkedin, you just don’t know how to optimize your time spent. HAVE YOU EVER... →&nbsp;Let the fear of posting stand in the way of huge career and business value? →&nbsp;Watched your friends or colleagues seemingly “blow up” on social overnight, wondering how they went from 0 to influencer so quickly? →&nbsp;Watched other professionals that aren’t even talented as you, take your clients just because of their audience size? THEN YOU'RE IN THE RIGHT PLACE! You'll learn the exact systems, strategies, and process to master LinkedIn. You'll skyrocket your clients, job opportunities, press, and audience growth. You'll overcome your fear of "putting yourself out there" and step into a position as a thought leader. LinkedIn is one of the most powerful platforms to grow your personal brand in 2025. Many see LinkedIn as a just place for job applications, but it's so much more than that. With the right strategy and approach, you can leverage LinkedIn to build your personal brand, network with potential clients and companies, and establish yourself as an expert in your field.&nbsp; You may be thinking: Why should I even be on LinkedIn? How can I level up my career using Linkedin? How can I be an authority in my field? How can I grow my business with LinkedIn? What should I post? How do I connect with right people? All of these questions were in my head when I started LinkedIn a few years ago. I thought LinkedIn was boring. It was too corporate and professional. I don’t know if this is the right platform for me. But I was gradually shifted from being a consumer to a creator. And everything changed. - Leads- Clients- Community- Job opportunities- Press opportunities- And hundreds of thousands of dollars later... I'm finally teaching you how to do the same. In this course, I will share everything that I have learned with you during my LinkedIn journey, including my systematic approach to gaining over one million impressions month after month, finding jobs, clients, and more, and becoming a thought leader in your industry.

Higher-Paying Jobs, More Clients, & Increased Revenue thru Thought Leadership

You want to take the next step in your career You feel like you just can’t break into that next level of your career, and need a boost.

You want to monetize your Linkedin You know the Linkedin basics but you're not sure exactly how to monetize it.

You want to drive more inbound leads from LinkedIn You're tired of spending time job hunting or cold outreaching clients.

You want to start showing up online powerfully. You're tired of playing small and want your personal brand to be a business driver.

This course is for you if:

What you’ll get out of this course

You'll learn how to connect with potential clients, partners, press and influencers and make meaningful connections that lead to success

Discover the secrets to growing a massive and engaged following that you can leverage for your business
and your career.

You'll learn how to create engaging content, participate in conversations, and build a loyal following that supports your brand, plus tips and tricks for job and client hunting.

Learn how to reach the next level in your career using Linkedin, and monetize your time spent on Linkedin

&nbsp;You'll discover how to use various formats, such as blog posts, videos, and infographics, to communicate your message effectively.

Get the inside scoop on creating high-quality, shareable & compelling content that drives engagement and grows your audience. 

l wrap up everything you've learned and provide you with a clear plan of action to help you reach your goals.

You'll leave this course with the knowledge, skills, and confidence to become a successful thought leader on LinkedIn.

Get a solid understanding of why LinkedIn is essential for your personal brand and how to effectively use it to your advantage and get course overview. Learn how to adopt the right mindset to become a successful thought leader and develop a clear strategy to achieve your goals.

MONDAY, OCT 9: INTRODUCTION, MINDSET, AND PROFILE

Your profile is your first impression on LinkedIn, and it's crucial that you get it right. Get hands-on framework to create a top-notch LinkedIn profile that showcases your expertise and attracts the right audience.

WED, OCT 11: BRANDING AND POSITIONING 

Get the inside scoop on creating high-quality, shareable &amp; compelling content that drives engagement and grows your audience. You'll discover how to use various formats, such as blog posts, videos, and infographics, to communicate your message effectively.

MON, OCT 16: THOUGHT LEADERSHIP, PRESS, AND CONTENT

You'll learn how to connect with potential clients, partners, press and influencers and make meaningful connections that lead to success. Learn how to create meaningful connections and engage with your target audience to build relationships and grow your influence.&nbsp;

WED, OCT 18: ENGAGEMENT AND AUDIENCE BUILDING

Course Syllabus 

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<ul><li>LIVE Cohort Kickoff Session</li><li>Workshop Take-Home Challenge</li></ul>

WORKSHOP #1 (Europe Group)

<ul><li>LIVE Cohort Kickoff Session</li><li>Workshop Take-Home Challenge </li></ul>

WORKSHOP #1 (USA Group)

<ul><li>LIVE Cohort Session #2</li><li>Assignment Review</li><li>New Workshop Take-Home Challenge</li></ul>

WORKSHOP #2 (Europe Group)

WORKSHOP # 2 (USA Group)

<ul><li>LIVE Cohort Session #2</li><li>Assignment Review</li><li>New Workshop Take-Home Challenge</li></ul>

WORKSHOP #3 (Europe Group)

<ul><li>LIVE Cohort Session #3</li><li>Assignment Review</li><li>New Workshop Take-Home Challenge</li></ul>

WORKSHOP #3 (USA Group)

<ul><li>LIVE Cohort Session #4</li><li>Assignment Review</li><li>New Workshop Take-Home Challenge</li></ul>

WORKSHOP #4 (Europe Group)

<ul><li>LIVE Cohort Session #4</li><li>Assignment Review</li><li>New Workshop Take-Home Challenge</li></ul>

WORKSHOP #4 (USA Group)

<ul><li>Co-working with Courtney</li></ul>

(OPTIONAL) Co-working #1

Course schedule

Meet your instructor

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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